Writing Articles

I often say that content is king, but I also think that writing articles is queen. 

Good, quality content can be summed up as offering useful information that is current and offers new or unique, and  interesting points of view.

Writing articles as an article marketing strategy is an excellent way of generating good, quality content.

Writing articles is also an ideal way of generating traffic to your website.  Submitting articles to article directories and other related websites puts your work in front of those most interested in what your article is about.  If your article is good, chances are also good that they will click through to your site via your resource box.  It's how you can turn your words into traffic.

There are several ways to create articles that you can use on your website, blog or submit to article directories, even if you're not much of a writer.   Here are a few ideas...

- Use Editorials.

Editorials are articles written offering a personal opinion. Editorials are often food for thought and invite viewer opinions. Urge guests to your web site to write relevant editorials for placement on your site. You will often get good feedback and comments that keep your site interesting and colorful.

- Write your own articles.

If you like to write, writing articles yourself is ideal.  But even if you like to write you'll want to be sure your articles are hitting your target market, so be sure you're using an article marketing strategy that works.

- Have articles written for you

If writing is not your forte, by all means, have it done for you. Elance.com is an excellent resource for writing exclusive articles just for you, and it can be done for as little as $5-$10 each.

If you're an affiliate marketer, use content articles provided by the merchant. Good affiliate merchant programs will often have content articles that you can place on your site.

Not all merchants offer this service, but it's a worthwhile benefit for those that do. The articles are typically very informative and they include your affiliate links within the articles. An excellent way to get relevant, useful content and promote your links as well.

- Exchange articles with guest visitors

If you have a bulletin board or guest book, invite visitors to exchange articles. If you use an article, make sure you get exclusivity. When someone writes for you, make sure they haven't submitted that same article to dozens of other web sites and newsletters.

- Use Private Label Content

Getting ideas for writing articles and writing good content every day, or even a few times a week, isn't always easy, even if you like to write.  Something I do that helps me write articles consistently and more often is to use private label rights content.

There are several benefits to using PLR in your marketing efforts but I like it because it's cheaper than hiring a ghostwriter and it's faster than coming up with a complete article, post or software product myself.