Web Writing & Copywriting

Do you know why certain websites get more traffic and make more sales than other websites?

It's their copy!

If you run your own internet home business and have your own website, writing good copy is so important to your success.

For example, you will need to write compelling web pages, convincing sales letters, blog posts, emails and write articles. 

Everything you write online you will have to useful, original, compelling and be able to emotionally and intellectually connect with your readers.  

Some of the best copywriters on the web demonstrate that so wonderfully in Online Copywriting 101.  In other words, it your content that has the potential to make or break your success online. 

If you're just getting started these are 6 online copywriting tips that will help you start crafting copy that targets your market and delivers what your readers want to hear.

Writing Web Copy that is Search Engine Optimized

Search engine optimization is the other half of writing effective web copy.  You may have great copy that compels readers to buy but if the search engines don't rank your pages favorably, no one will see them.  

You'll need to use the Search engine optimization strategies that will optimize your copy for the search engines.  

These aren't hard things to do, in fact they're fairly basic but they're essential to creating copy the search engines recognize.  These are things like using the right keywords and keyword phrases, optimizing your pages for those keywords without compromising the flow of your copy, writing a relevant title and using links correctly. 

Sadly, these are the things that most online business owners and online copywriters do wrong.

What If You're Not Great at Writing Copy & Don't Like to Write?

Don't worry about that. I didn't start out writing great copy either, in fact I wish I had some of the copy I wrote years ago, I'd have some great examples of bad examples :-(

Anyone can learn how to write great web copy. The beauty of writing for the web is that it's easier than writing for other mediums.  It's more like writing to a friend or writing a letter to someone you know. Writing 'text speak' that's boring and uninteresting doesn't work well on the web.

Your copy needs to be unique, have a personal flavor, be interesting and useful. As you write more and more copy for your website and as you produce more and more articles you'll soon adapt a style of writing that will easily flow and will become easier to write.

If writing just isn't your thing, find a ghostwriter. A good ghostwriter is still affordable. A good article or web page costs about $15-$25. You can get about 4 quality, SEO optimized articles for about $100, which could be worth gold to you when it comes to attracting quality traffic and sales.

The other option is to use PLR or private label rights content. Not everyone loves this option but I use it quite a bit.

I never use PLR right out of the box, I tweak it to give it my own personal sound and I add personal comments, ideas and stories, but the beauty of PLR is it gives me topic ideas and a basic format that all I have to do is do a little rewriting. I can produce a PLR article ready to use on my site or post to an article directory in about 20 minutes.

Awesome Copywriting Resources

AWAI Accelerated Six Figure Copywriting Course
If you can write like you talk and follow some simple, yet powerful techniques, you can create a life where you’ll enjoy the kind of personal and financial freedom most people only dream about.  This course designed for individuals that want a serious career in copywriting.

Search Engine Copywriting with Karon Thackston
Excellent home study course for quickly understanding and applying the methods for achieving top search engine ranking for online business owners.

How To Write a Good Article
Learn how to write a good article, it will become your ticket to non-stop, targeted free traffic.

Writing Sales Letters
Writing a winning sales letter can be frustrating.  It take practice, patience and plenty of skill.  Here's how I overcame that handicap, some call it cheating, I call it a blessing ;-)

How to Write a Product Review
Tips and Ideas on how to write a product review that is not only persuasive but also gives the reader the information they need to make an informed decision.

How to write an ebook
Information tips and tools for writing your very own ebook and getting it out to the masses.