Web Writing & Copywriting
Do you know
why certain websites get more traffic and make more sales than other websites?
It's their
copy!
If you run your own
internet home business and have your own website, writing good copy is so important to your
success.
For example, you will need to write compelling web
pages, convincing sales letters, blog posts, emails and write articles.
Everything you write online you will have to useful,
original, compelling and be able to emotionally and intellectually connect with your
readers.
Some of the best copywriters on the web demonstrate
that so wonderfully in Online Copywriting
101. In other words, it your content that has the potential to make or break your success
online.
If you're just getting started these are 6 online copywriting
tips that will help you start crafting copy that targets your market and delivers what your
readers want to hear.
Writing Web Copy that is Search Engine Optimized
Search engine optimization is the other half of
writing effective web copy. You may have great copy that compels readers to buy but if the search engines
don't rank your pages favorably, no one will see them.
You'll need to use the Search engine optimization
strategies that will optimize your copy for the search
engines.
These aren't hard things to do, in fact they're
fairly basic but they're essential to creating copy the search engines recognize. These are things
like using the right keywords and keyword phrases, optimizing your pages for those keywords without
compromising the flow of your copy, writing a relevant title and using links
correctly.
Sadly, these are the things that most online business owners and online copywriters do
wrong.
What If You're Not Great at Writing Copy & Don't Like to Write?
Don't worry about that. I didn't start out writing great copy either, in fact I
wish I had some of the copy I wrote years ago, I'd have some great examples of bad examples :-(
Anyone can learn how to write great web copy. The beauty of writing for the web is
that it's easier than writing for other mediums. It's more like writing to a friend or writing a letter to
someone you know. Writing 'text speak' that's boring and uninteresting doesn't work well on the web.
Your copy needs to be unique, have a personal flavor, be interesting and useful.
As you write more and more copy for your website and as you produce more and more articles you'll soon adapt a
style of writing that will easily flow and will become easier to write.
If writing just isn't your thing, find a
ghostwriter. A good ghostwriter is still affordable. A good article
or web page costs about $15-$25. You can get about 4 quality, SEO optimized articles for about $100, which could be
worth gold to you when it comes to attracting quality traffic and sales.
The other option is to use PLR or private label rights content. Not everyone loves this option but I use it quite a bit.
I never use PLR right out of the box, I tweak it to give it my own personal sound
and I add personal comments, ideas and stories, but the beauty of PLR is it gives me topic ideas and a basic format
that all I have to do is do a little rewriting. I can produce a PLR article ready to use on my site or post to an
article directory in about 20 minutes.
Awesome Copywriting Resources
AWAI Accelerated Six Figure
Copywriting Course
If you can write like you talk and follow some simple, yet powerful techniques, you can create a life where you’ll
enjoy the kind of personal and financial freedom most people only dream about. This course designed
for individuals that want a serious career in copywriting.
Search Engine Copywriting with
Karon Thackston
Excellent home study course for quickly understanding and applying the methods for achieving top search engine
ranking for online business owners.
How To Write a Good
Article
Learn how to write a good article, it will become your ticket to non-stop, targeted free traffic.
Writing Sales
Letters
Writing a winning sales letter can be frustrating. It take practice, patience and plenty of skill.
Here's how I overcame that handicap, some call it cheating, I call it a blessing
;-)
How to Write a Product Review
Tips and Ideas on how to write a product review that is not only persuasive but also gives the reader the
information they need to make an informed decision.
How to write an ebook
Information tips and tools for writing your very own ebook and getting it out to the
masses.
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