Web Site Optimization

Web site optimization tips and techniques for ranking well among the search engines.

Focusing on your web site optimization does 4 things:

  1. Brings you "Top Listings" on all the Major Search Engines 

  2. Brings More Visitors to Your Website 

  3. Turns Your Visitors Into Customers 

  4. Keep Your Customers Coming Back for More 

It's unfortunate how many people don't pay attention to this important element of website promotion. If your site doesn't rank in the top 10 or 20 results when doing a keyword search within the Search Engines, your target audience won't be able to find you.

Listing near the top and grabbing the attention of your target audience should be your top priority.

Good website optimization should begin with the design of your website and each web page. Your Keywords, Title, Image Alt text, your content and overall design, all play key roles in determining how your website will rank.

Website optimization can be done by you or you can purchase products or services that will help you do it. We'll go into both. If performing your own website optimization here's a few things that will help you out.

Components of Web Site Optimization

Optimizing your site tags: There are many search engines today that no longer use meta tags to assist them in ranking a web page however there are some that still do, and it's worth the effort to include them.

These would include the Title tag, Description tag, keyword tags.

The most important part of your web page is what appears at the very top. The section of your source code appears at the very top and should include your 'title' phrase, 'Description' and 'keywords'.

Your title tag should describe exactly what people can find on your site while also including your best keyword or keyword phrase. Try to keep it eight words or less if possible. Your title tag syntax is:

<TITLE>Your Page Title</TITLE>

The 'description' should not only include the title keyword phrase but it should be a phrase that will compel your viewers to look at your site. Consider this, if the sites that rank ahead of you in the search engines don't interest viewers with their description, then you will have more of a chance to get the click if your description is compelling.  Description tag syntax is:

<meta NAME="Description" Content="Learn how to find less competitive keywords and how to place them on your site helping you gain better ranking in the search engines.">

Link building - Link building is key with regard to website optimization. Google in particular relies on it heavily to determine the importance of your website. It's really what weaves you into the world wide web.

Choosing the right keywords - Your keyword selection and key phrases are also extremely important. They must be relevant and accurate describe each page of your site. Syntax is:

<meta name="keywords" content="keyword1,keyword2,keyword3" />

Content, Content, Content - Search engines today look for good, quality, relevant content.

Let's face it, people often come to the internet to find information and Search engines are often criticized for delivering too many sites that want to sell things. Therefore, the search engines develop algorithms that seek out sites that deliver relevant information and good content. This is also why keywords are so important. Your site must deliver the user relevant, targeted, useful information. If your site can meet those objectives, you're likely to rank higher than sites who simply advertise products or services.

One good tip that I always recommend is to read Google's FAQ's. Google is the search engine market leader and you will find that most other search engines mimic their techniques. If you learn how to do well in Google, you will do well in most of the other second tier search engines.

 Improve your Search Engine ranking and be #1 On Google and Yahoo!

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