Exploring Resale Rights, Master Resale Rights and Private Label Rights

I love resale rights because they are one of the easiest and quickest ways to generate some fast cash on a consistent basis.

With resale rights you're buying a ready made product that comes with a sales letter and graphics already done for you. There's no part of the product or marketing materials that you need to create yourself. It's all done for you.

Most resale rights products are digital informational products. A good resale rights package will provide you with the product, sales page, order button and instructions for about $75-$100. You can turn that product around and sell as many copies as you like. I can easily make ten times the amount I pay for a resale rights package. It's just an easy way to generate cash quickly.

Resale rights products however, are not all created the same, they come with different rights and here are the differences:

Basic Resale Rights (RR)
This gives you the right to resell a product and keep 100% of the profits, but your customer does not have the right to resell it to someone else. Some products simply offer the resale rights automatically, however others may charge an additional fee for the resale rights.

Master Resell Rights (MRR)
You have the right to sell the product but you also have the right to sell the resale rights, which means your customer can buy the rights to resell it to their customers. You can bundle the product to sell both the product and resell rights together or you can sell them separately. This is referring to #2 above.

Private Label Rights (PLR)
With Resale rights and master resale rights packages you cannot change the content in any way and they generally have some restrictions on giving the packages away free, there also may be some pricing restrictions.

Private label rights, on the other hand, are the more flexible of the bunch. Most PLR comes as a Word or text document that you can edit any way you like. You can use the content for creating articles, e-books or reports or for adding content to your website or blog. In fact with private label rights, it's preferred that you customize the content or add to it.

You often see PLR packages sold in the form of article packs, but there are e-books and guides as well. There are a number of ways you can use private label rights. You can use articles to place on your website or blog, you can use the content in emails or you can combine articles to create larger PDF documents, e-books or courses.

Usually with private label content there are a limited number sold, this maintains the integrity of the content, especially for those that use it right out of the box, however private label rights are much better utilized by customizing the content. Most PLR content will advise against using it right out of the box and prohibits you from placing your name on it without extensive customization.

Here is a selection of PLR content sources I use

Benefits of Starting a Resale Rights Business

1. You keep 100% of the profits.
You pay an up front fee to purchase the product and the resale rights, however you keep 100% of the profit for every sale you make to your customers.

2. You can also earn residual income
Some resell rights products will allow you to customize the product by adding your own affiliate links allowing you to earn back-end income. Not all products allow this and you must check with the product creator on branding rights.

3. Resell rights is more appealing than affiliate marketing
I love affiliate marketing but most online marketers find resell rights more appealing because the ability to keep 100% of the profits, unlike affiliate programs where you will only receive a percentage of the profits.

Uses for Resale Rights Products

1. Bundle them and use them as one big package that you can sell.

By creating both broad based and specific packages you can have more products and appeal to a larger audience. Try advertising your packages with pay-per-click and ezine advertising which works quite well since both are quite targeted.

Another great way to sell your bundle is to visit forums and make special offers. The Warriorforum is a great start.

 2. Use Them as bonuses for your own products

You can find eBooks, videos or audios and use them a bonuses for your own products, or you could use them as a complement your website.

3. Use them as special gifts for your customers or email list

People love getting useful, meaningful free gifts. Giving resale rights products as gifts is a great way to build trust and build relationships.

Making Money with Resale Rights

If you want to get started quickly with resale rights, there are plenty of opportunities that you can research through Google.

My best advice is not to locate just any product that looks good. Examine the product carefully and make sure it's a quality product. Also make sure the product comes with a well put together sales page, a poor sales page will limit the amount of sales you will make. For a quick start here's a free course on Resale rights by Liz Tomey called "Resale Rights for Newbies". It's a great foundation for getting you started on finding, selling and promoting resale rights programs.