Pay Per Click Advertising 

You understand the value of advertising your business, right? Then, you would appreciate a resource that doubles your advertising response.  Pay per click search engine advertising does just that.

In my opinion, it is the most effective advertising available on the internet.  It lets you begin getting web site exposure immediately allowing you to making sales quickly.

How Pay Per Click ( PPC ) Advertising works

Once you have established the keywords that best describe your site, you can bid on those keywords. Some PPC search engines allow as little as .01 bids per keyword. Therefore anyone typing in your keyword into the search engine will find your ad, the more you bid, the higher the placement of your ad. 
 
What you need to make Pay Per Click Advertising Work:

Good keywords - You need to find keywords that have high usage but don't have high bidding competition, specifically niche keywords.  Use keyword phrases as opposed to general one word keywords and be specific to what your site is about.

Well written ads that attract - Your ads must attract clicks and be relevant to what your site is about. The first rule of thumb in any advertising is to grab their attention. This doesn't mean be flashy or intrusive, simply use words that get attention. Pay per click advertising doesn't give you much space to write huge  descriptions and advertisers like Google limit how hyped up your ad can
be.  Considering these restrictions, here a few suggestions:

Address a problem and suggest a solution
Ask a question, Do you want to save time?  Are you looking for savings? Need to lose weight?

Use attention grabbing words and phrases.
Money back guarantee, free shipping, Boost, exciting, breakthrough, profit, time is now, etc. Be specific, get to the point.

Address a problem, offer a solution
Your add should point out benefits.  Things like, free shipping, fast weight loss, time saver, save money, earn money, etc.

Good website - Your site should be of interest and well organized. Getting clicks is of no value to you if people come to your site and leave because they couldn't find what they were looking for.

Free Keyword Research Tools:

•  Wordtracker
•  DigitalPoint Keyword Suggestion Tool
•  Good Keywords
•  Free Overture research tool - This tool combines the overture
   search term suggestion tool  and the overture view bids tool. A
   handy tool for finding a keyword and then finding how much it bids
   for on Overture.  (Overture is now a product of Yahoo!)

Pay Per Click Search Engines

Leading Pay Per Click Publishers

• Google Adwords
• Yahoo! Sponsored Search  (formerly Overture)

Secondary Pay Per Click Publishers

• Miva (formerly Findwhat) 
• With Enhance Interactive advertising opportunities are endless. Signup today and receive $25 FREE PPC credit.- A full service pay-per-click network. Used by customers to extend the reach of their paid search campaigns beyond major search engines
• NBC Search 
• Kanoodle - A pay per click advertising search engine where you can bid for top rankings in Dogpile, Metacrawler, Webcrawler, CNET Search.com, and Galaxy
• 7Search
• Search123
• Goclick  

How to be Profitable with Pay Per Click Advertising

You can be extremely profitable with PPC advertising and do it a lot faster, but if you don't do your homework it can drain your bank account in a hurry, for this reason it's important to understand your sales ratio which will help you determine how much to bid.

For example, let's say that for every sale you make you get $20. Let's also say that for about every 100 visitors you make 1 sale. If you do the math it looks like this:

                             .01 x $20 = .20

This means that you should bid .20 or less for your keywords to be profitable. Of course, your goal is to bid as little as possible. This formula is a guide for what your 'maximum' bid should be.

Be sure to monitor your pay per click listings daily. This is important  in  maintain your rankings. If a competitor agrees to pay more per click than you currently pay for your sponsored spot, your spot will be given to them. Therefore you'll have to decide if you want to bid more or bid on other keywords.

A word about Google Adwords (PPC)

As you probably already know, Google Adwords is by far the most popular pay per click advertiser on the net. That's because Google has the largest share of internet users.

If pay per click advertising is of interest to you, as it should be, I'd recommend implementing some ads, however, I wouldn't go it alone. Make a worthwhile investment in Greg Heslin's Google Adwords 123.

Greg is an average family man who has figured out how to make Google Adwords create a substantial income for him and his family and he's offering his step by step approach to you. 

Greg is an affiliate marketer and approaches his ebook as such, however his strategies apply to anyone using Google Adwords, he offers his advertising formulas to generate high click through rates and shows you his profitable bidding process. An ebook worth a second look.  Check it out