How To Identify Your Niche Market

Before getting started online you need to identify your niche market.  Niche markets are small distinguishable areas of the market that will be the most profitable for you and your industry.

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The secret to identifying your niche market is to find a small but profitable area of the market. On the internet you'll find that having a strong profitable niche works to your advantage because it is highly focused and targeted to specific needs of your viewer.

For example, if your interest is gambling, you would be wise to drill down to selling something like poker chips or perhaps drill down even further and sell customized poker chips.  

Building a huge generic site can bring in lots of visitors but you won't get many sales because you can't possibly know specifically what each visitor is looking for.  Developing a site that targets only those people looking for a specific thing, like poker chips or personalized poker chips, will yield only people interested in that niche, which increases your chances of making a sale substantially.

So how do you identify your niche market or more specifically, a profitable niche market? 

By doing your niche marketing research.

So, let's start by looking at the top 5 top things people come to the internet for.  They are love, money, health, beauty and entertainment.

Now within those 5 categories what areas would peak your interest? I have an interest in beauty and I've noticed that one of the latest hot beauty topic is sedu hair styles. 

OK, now that I've found a topic of interest, there are 3 things I'll need to examine:

• Demand
• Competition
• Monetization 

Demand - Here's where I have to ask myself if there enough interest in this area? If I go to Wordtracker and look up "sedu hair styles", that term gets 1928 searches a day.  Hmmm ...I think that is a pretty good niche, don't you?

Competition - The next thing you want to consider is the competition. Competition is a good thing so don't let it discourage you.  Go to www.google.com and type in "sedu hair".  If you look down the right hand column of the page you will see the paid ads for sedu hair.  This tells me that there are people obviously making money on this topic so you're chances are pretty good that this is a topic than can make you money.

Monetization - This is where we will look at how to make money with this idea.  Start with creating a website around the topic.  If affiliate marketing is your interest, you'll need to research products that have affiliate programs that you can join and promote. Again, if you go to www.google.com, type into the search box 'sedu hair affiliate'. You can see that there are a few affiliate programs you can join. 

Also get creative and think about other products that would complement hair styles that you can also promote. 

Write as many articles as you can and place them on your site.  Provide content that users would be interested in. Also I recommend adding Adsense ads to your site.  This is an excellent way of getting some start up income.  

So what niche market ideas do you have?  If you're still struggling for ideas here's a free list of 100 niche ideas that might help you get started.

Instant Niche Emails - Already have a good niche? Then learn how to set up an entire year's worth of follow-up marketing messages without ever having to write one email message.