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Keyword Analysis & Choosing the Right Keywords

Good keyword analysis is about finding relevant keywords for each page of your website that aren't overly competitive yet are keywords your visitors will use to find your pages.  

The search engines rank web pages not websites, so each page of your site needs to have its own unique set of keywords or keyword phrases and those keywords need to precisely describe what each page is about. 

Finding the Best Keywords

Your best keywords are the words that most accurately describe what you are writing about. 

The challenge is that there may be dozens of key phrases that accurately describe your page, so you'll need to look at all the options, find which ones your visitors would be most likely to use to find your page and use the phrases that are the least competitive. This is where a good keyword research tool comes in. 

For example, you may have a  web page about 'blue leather handbags'. Using a keyword research tool may tell you that people most often use the term 'blue leather purses' when they do their searches.  These is most likely a keyword phrase to consider.

Descriptive keyword phrases like this (3 or more words) are referred to as 'long tail keywords'.

For example, the keyword 'womens shoes' is not very descriptive and very competitive. However, using long tail keyword research I can find phrases like 'womens athletic shoes',  'womens summer sandals', 'womens black pumps' and many others. 

The benefit of using these long tail keyword phrases is that they are highly descriptive and have fewer competing web pages making it easier for your page to rank well.

The calculation for finding the most used, least competitive keywords is called the 'Keyword Effectiveness Index' or KEI which is a mathematic formula for finding these keyword phrases.  You can use the formula to figure out the KEI yourself or simply use a keyword tool like Wordtracker that will figure out the KEI for you.

Tip:  When using KEI, the higher the KEI number, the better, meaning you're likely to have a better chance of ranking well in the search engines.







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