How To Write a Product Review

The best product review comes from someone who has personal experience with the product. Having used a product yourself makes your endorsement believable and trustworthy.  It will note how well the product delivers on its promises, if it achieves its goals and who will actually benefit from using it.

Use these tips and ideas to help you write a product review that is not only persuasive but also gives the reader the information they need to make an informed decision:

1. Don't make your product review A Sales Pitch
A product review should never be “salesy” or full of hype, instead, include honest to goodness feelings, benefits and considerations.

2. Use a Friendly, Relaxed and Personable Writing Style
Speak to your audience personally. Write as if you're writing a letter to a friend. Keep it simple, light and in your own words.

If you were talking to your neighbor or friend about a product you purchased, you wouldn't be making a sales pitch; instead you would be telling them just what you experienced.

3. Be Clear and Accurate When Describing the Product or Service
This is about what the product does and how it works. Include features and benefits but keep your focus on the benefits.  The features are really better left for the actual product sales page.  Your audience is better served by highlighting the benefits and how the product helped you personally.

4. Promote with Authority & Experience
If you are experienced in your trade or business and are promoting a product related to your business, then remind your readers of who you are and how long you've been in your position doing what you do. This gives credence to why your opinion matters and it will carry more weight.

5. Highlight the problems and Build up the Solution
If you’re promoting a product that resolves a problem, try describing the problem first and build emotion around it.  Help the reader to know that you understand the problem yourself.  If you are promoting an acne remedy for example, talk about the emotions of low self esteem, feeling of embarrassment and shame. Make the reader really feel his emotions.   Once your reader can see that you understand his pain, he'll be more receptive to your solution.  

6. Use Product Comparisons
Product reviews work very well when comparing other products or services.

For example, you may have used two or three similar products but perhaps you found only one product stood out among the rest. Use your review to compare the products making a clear distinction on how they differ and noting the benefits. Be specific as to why you liked one product over the other, this can often tip potential buyers into actually making a purchase.

7. Describe exactly who the product is for and who will benefit
Clearly describe what type of person or business might use the product. If the product or service requires a particular knowledge or prerequisite before purchasing, be clear about that. Your viewers won’t be misled and they will appreciate your honesty.

8. Be Honest about what you Don’t Like
A good product review shouldn't be all wonderful and perfect. That’s not realistic, there’s always room for improvement no matter what the product.  Of course the improvements shouldn't impact the use or effectiveness of the product, but touching on small imperfections makes your review more real and again, your readers will appreciate your candid honesty.

9. In Conclusion
Sum up your experiences and thoughts on the product. How has the product or service added to your bottom line? Did the product deliver on its goals and promises? Was it a good value for the money?

If the product offers a free trial, free shipping or money back guarantee, include those items as well.

10. Offer a Final Incentive
Once your product review is completed, it’s a nice touch to close with a discount or coupon offer. If you are promoting someone else’s product, check with the product creators and ask if they have any offers you can place in your review. This is often a nice incentive to help potential buyers make the purchase.

In summary, your goal in delivering an effective product review is to give your reader as much honest, realistic information on how the product or service will help them by showing how valuable it’s been for you.