How To Make Money From Google Adsense
Google Adsense, in my humble opinion, is one of the easiest ways to generate income with your web
I make several hundred dollars every month by
placing Google Adsense ads on my site. That's money I earn passively without doing a thing but
letting the Google ads sit on my site.
But as with any worthwhile strategy there are ways
to make it even more effective.
If you're ready to lean how to make money from Google Adsense ads, use
these tips and strategies that I've picked up from my own personal testing and from listening to
the Google Adwords experts.
1. Build content rich sites
It all starts with good content. Without quality content the
search engines won't index or rank your web pages.
Content rich, focused web page will help Google determine
which ads are relevant for your pages. That's what encourages clicks, which means revenue in your
2. Research and use higher paying keywords.
Develop site pages using topics that contain high paying keywords, but also
take care to make sure the keywords are relevant to your topic.
Use the Google Keyword tool to find these high paying
Tip: In the upper right hand 'columns' tab, select 'Approximate CPC' from
the dropdown selection. This will include the cost per click for that keyword or keyword phrase.
The higher priced keywords will attract the ads that will give you a higher payout.
3. Place your ads in the upper left hand quarter of your
Studies show that people almost always scan your site from the top left working
down. Placing a vertical skyscraper ad in that section can help increase your click through rate from 2% to as much
as 30% or higher.
4. Don't use Google Adsense horizontal banners or ads
Google recommends that you use vertical as opposed to horizontal ads. Web surfers
see lots of horizontal banners and ads and they almost instantaneously avoid them.
According to Google, wider ad formats such as the large rectangle and inline
rectangle also tend to perform quite well. This is probably due to the fact that they are more reader friendly
allowing you to read more text at a glance without having to skip a line and return to the left margin every few
My experience is that positioning these ads just before or just after your main
content can increase your click through rate substantially.
5. Avoid the Dead Zones
Google research has shown that there are zones within your site that won't
generate clicks. These areas are the top right of your site, the bottom right-hand corner and the very bottom. Ads
in these areas are often ignored. Keep your ads to the upper left, and center or just above or below your primary
6. Coordinate the ad colors to match your site colors.
Google Adsense offers an array of colors that you can use to display your ads.
Choose the two main colors of your site and use those colors for your ad. Keep the URL link of the ad in blue since
this is the link color that most viewers are use to. The idea is to blend your ads with your site content so as to
invite more clicks.
7. Follow the Google Adsense program policies to the
Google keeps a close eye on how their ads are displayed and they will cancel you
immediately if you break the rules. Google Adsense is an excellent way to bring in some extra revenue so don't risk
losing a good thing.