Building An Email List

Email is not dead.  Just about every business can benefit from building an email list.  

Here's why your email list is a powerful Business Asset.

- It Establishes you as an authority by sharing useful, intelligent  information about the product or service you offer. 

- Email keeps your business in  your prospects minds.  That means when they are ready to buy, they'll think of you first. 
   
- It creates a convenient communication link to your audience as just a simple 'click to reply' is all your readers need to make a comment or ask a question.  
   
- You can easily track your reader's interests by checking what email messages get opened and how often.  That's key to knowing what your customers want and are looking for.

The benefits extend across your business because you can have a list for current customers and also a list for potential customers, which allows you to customize each email list that you have. 

How NOT to Ask for an Email Address

People don't typically jump at the chance to hand over their email address. People have enough email to sort through, they don't need even more.  So most people are hesitant to give up their email address unless they can be sure that what they are getting in exchange is worthwhile.

Having said that, just asking for someone's email address isn't going to help you build  your list very fast, if at all.  You may on occasion get a taker, but that will be rare.

If you want to build an email list, you’ve got to give people a compelling reason to give it to you.

The Right Way to Collect Email Addresses

The most effective way to get an individual to offer up their email address is to give them something in exchange for it.  

It's the old adage, "What's in it for me". 

They want to know they'll be getting something of interest or value.  So to get the sign-up you'll need to be able to offer your subscriber something useful, free and something that can be instantly accessed.  

What You Can Give in Exchange for your Readers Email address?

- A handy, useful Tips Guide
 
- A training course also known as an ecourse. An ecourse can be delivered over several weeks using an email autoresponder which allows you to send automated emails to your subscriber on a schedule you pre set up. 
   
- A 'how to' or training ebook that  your reader would love.

- Free coupons or first time buyer discounts. 
   
- An exclusive audio or video recording

- Here's a favorite of mine. Create a series of questions that guides your prospect through the decision-making process for making a purchase.

 The options for what to offer your list in exchange for their email address are truly endless.

Want to know more about what triggers your readers to respond to you and  how to get your readers to trust you?    

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Are your working on building your email list?  Your best option may be to grab my Simple Ways to Profit with email marketing ebook and bonuses.   It has all you need to go from start to profit with your email list.