I'm one of those Google fanatics and I'm generally guilty of paying all my attention to my Google Ranking.
While that's not a bad start, what about ranking in Yahoo?
Since both Google and Yahoo! are the top search engines and get the most use, it makes sense to optimize your sites by getting a well-rounded view of what both search engines want, or don't want?
Here are a few tips that can help you gain good ranking in Yahoo!
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a web page
- Good web design in general
Ok, not much new there, but how about what Yahoo! doesn't want?
- Pages that harm accuracy, diversity or relevance of search results
- Pages dedicated to directing the user to another page (doorway pages)
- Multiple sites or pages offering substantially the same content
- Pages that rely heavily on content or links to content created for another web site, such as affiliate content
- Sites with numerous, unnecessary virtual hostnames
- Pages in great quantity, automatically generated or of little value (cookie-cutter pages)
- Pages using methods to artificially inflate search engine ranking
- The use of text or links hidden from the user
- Pages that give the search engine different content than what the end user sees (cloaking)
- Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes)
- Pages built primarily for the search engines or pages with excessive or irrelevant keywords
- Misuse or inaccurate use of competitor or brand names
- Sites that use excessive pop-ups, install malware (i.e. spyware, viruses, trojans), or interfering with user navigation
- Pages that seem deceptive, fraudulent, or provide a poor user experience
Whether you pay close attention to Google, Yahoo! or both, all of these suggestions add up to good SEO practices for any search engine. It's actually nice to have them all spelled out in an easy to understand format.
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