8 Clever Writing Tricks To Supercharge Your Blog Posts

writing tricks for bloggersWith just a few writing tricks you can create blog posts that are reader friendly, get attention, hold attention and are more focused.

In fact below I’ve got some very simple tricks that will help you simplify your content creation efforts while making your blog post content more desirable to your readers.

Here are 8 Writing Tricks That Will Supercharge Your Blog Posts every time you write.

 

Before we get into the writing tricks I want to first make sure you understand the basics of what makes your writing most effective.

Firstly, know your audience. You can write the greatest blog post in the world, include all the best ideas and information but if your writing doesn’t interest your readers you’ve wasted your time.

I’m referring to your target market or the people you are targeting with your content.

In order to connect with them you have to know things like how they think, what their habits are, what do they spend their money on, how much disposable income do they have, and what motivates them?

For example, are your products or services geared to seniors or the 30 something crowd? The difference within these groups is income levels, health differences, how tech savvy they are, their buying power and many other things.

An interesting example is the toy market.  About 25% of toys sales come from adults over 50 years of age.  In other words it’s the grandparents that buy a good percentage of the toys.  So a toy site would be smart to appeal to grandparents and ways that would motivate them to buy toys.

If you know who to appeal to and how you can reap huge benefits from your blog writing efforts.

Secondly, have an objective for the piece you’re about to write?  Don’t just write to write. Write your blog posts with a purpose.

For example, are you looking for feedback? Are you promoting a product or service?  Are you trying to increase email sign-ups?  Looking for more comments?

An objective gives your piece focus. Without focus you’re writing willy nilly without direction. When you know what your objective is you’ll know what to write to achieve that.

1. Use Adjectives

Using adjectives adds clarity, specificity and detail to your copy. They can also add emotion and feeling when used correctly.

Embellish your nouns with descriptions. This is especially effective when used in your titles.

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Adjectives can absolutely turn a simple black and white statement into a colorful display of clarity.

2. Use Numbers, Lists and bullet points

I’m sorry to tell you that as hard as you work on your blog posts, it’s a rare reader that reads it word for word.

Most of your visitors simply scan your copy for the highlights, so numbers, lists and bullet points get the most attention.

Use this to your advantage.

When you have a list of ideas, present them in bulleted form and  highlight the bullet points, this way they will stand out for easy scanning.

People also love numbers so itemizing your important points with numbers is another scannable option.

Lists are one of my favorites. Simply using a blog post to create a list of ideas is always a favorite of readers.

For example.

  • A list of your favorite blogs
  • A list of your favorite bloggers
  • A list of really corny jokes.
  • A list of your favorite things

You get the idea.

3. Think Brevity

Say as much as you can in as few words as possible. That means think and write with short expressions. It’s one of the most important blog post training basics I’ve encountered.

For instance both these sentences say the same thing but the latter is much clearer and less confusing to the reader.

No brevity: “Bloggers often make the mistake of thinking they need to write a blog post every single day in order to be successful.”

Brevity: “You don’t need to write a blog post every day to be successful.”

4. Use An Active Voice

Writing sentences in the active voice are more direct and concise. But most importantly they keep the reader reading.

Active: Millions of people use Twitter.

Passive:  Twitter is used by millions of people.

Phrases that use the past tense such as ‘used’ in the above example will be a passive voice.

Not everything can be written in the active voice but keep things active whenever possible.

5. Use the imperative

The imperative is authoritative.  It’s a powerful way to get readers to take action,  it’s also a confident expression on your part.

No Imperative:  “Why don’t you join now” or “Consider using a timer when you blog”

Imperative: “Join now” or ‘Use a timer when blogging”

Enough said.

6. Use Tools for emphasis and Scannability

If you make your content easy to read people are more likely to read it.   So use easy to read options like text bolding, color, italics, blockquotes and underscores.

  • Bolding.  Use bolding to bring attention to the most import points of your copy. Also bold your headlines and sub heads to bring attention to the topic and subtopics of your content. Additionally bold the first sentence or first few words of a paragraph or bullet point that     introduces an important idea or concept. Use bolding sparingly though.  Bold too much and you bold nothing.
  • Color.  I use color only for my links.  We expect links to be a different color.
  • Italics. Italicize the words that you want to distinguish from other words. Of course book and movie titles are generally italicized. For all other rules and grammar dos and don’ts I love Grammar Girl.
  • Blockquotes.  Use blockquotes to highlight a quote or emphasize an important idea.  Because Blockquotes are indented and use a larger font they are a focal point as readers scan your content.

blockquote

Blockquotes emphasize  an idea to drawing your eyes to it and setting it apart.

7. Use examples

Everyone likes examples. They illustrate what you’re describing in a way people can relate to.

For instance I wrote a post on how to create an article resource box.  In the post I gave lots of examples that readers could use for their own resource box.  Today it’s still one of my most accessed  blog posts.

8. Write Catchy Headlines

Headlines grab a reader’s attention. If it’s not catchy or interesting your reader will pass you by.

Here’s an easy headline-writing formula I like to use that I got from Jeff Goins:

Number or Trigger word + Adjective + Keyword + Promise

Using this example here’s a headline I came up with

5 surefire ways to double your blog traffic in 3 days“.

Just remember people don’t want to read something dull they want to be drawn into something stimulating and interesting.

There are lots of writing tricks that can supercharge your blog posts. Most of them I’ve picked up from writing so much.  But I’m sure there are many more tricks bloggers have up their sleeves.

If you’ve picked up a few writing tricks along the way please share them here with us. We’d love to hear them.

Blessings,
Liz

Photo Courtesy of  Boians Cho Joo Young at freedigitalphotos.net

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Comments

  1. Hi Liz,

    Loved your tips, and SO apt I would say :)

    So often we tend to get carried away, especially when we are blogging that we tend to forget the very basics, just as you mentioned here. I have a real problem with brevity! Need to reduce my word count, and yes, I also get carried away and tend to write more in a conversational type of posts.

    However, I keep all of these factors in mind when I have to write officially for my clients, as that work is not for blogs, where one can still take the liberty to be a little informal. Great tips and tricks indeed :)

    Thanks for sharing. Have a nice weekend :)

  2. Hi Liz,

    This is my first time to your site – wow, very nice – well done!! :-)

    I really liked your tips, and I couldn’t agree more!

    Knowing your audience is key, while folks think appealing to a large crowd will get them lots of visitors, it actually has the opposite effect.

    Although counterintuitive, narrowing in on a smaller audience is definitely the way to go. You make some awesome points in this area, Liz.

    Yes, adjectives are a necessary part, and I use them frequently.

    I am very big on formatting because it engages the reader and encourages them to focus on continuing to consume the content, keeps their eye moving downward.. and I often use bullet points and lists.

    While I do like your example of Brevity, the second one does not address the point about it being a mistake. I think it is better, but not including all the thought of the first example.

    I definitely use the formatting toolbar inside WordPress edit section to give variety text. I even use short coded highlight boxes that comes with my theme in order to make certain phrases stand out.

    I like your basic formula for headlines although changing the formula up is essential in my opinion.

    Using day-to-day experiences to make a business analogy is a good way to come up with a headline as well, as I’ve done recently with the back scratcher post.

    Thanks for your thought-provoking article, Liz, I really enjoyed it and will be sharing with my friends.
    – Carol :-)

  3. Hey Liz,

    Great write up on writing. I can definitely improve my writing.

    The one tip that really caught my eye was the formula that you use to create compelling headlines.

    Number or Trigger Word + Adjective + Keyword + Promise

    This sound like a “surefire” way to really grab the attention of your target market. We all want to draw attention towards our content, and why not use something like this to do so. I will definitely put this to the test in my next post. So far I’ve been using the EMV headline analyzer, but I think this formula is the icing on the cake!

    Thanks for sharing and I hope you’re having a great week!

  4. Hi Liz,

    Good to see any blog post written by you after a long time.:)

    As we all know bloggers are increasing day by day and there are millions of blogs in this blogosphere and if any blogger want to make his/her unique then he/she should these writing tips.
    It’s very important to have an unique content at your blog. Writing a blog post takes many efforts. Spelling mistakes should be checked.

    You have mentioned some great points which should be followed by all the bloggers.
    Like you said bloggers should know about their audience.

    Hope you were fine in the previous days?
    Have a happy week ahead.:)

    ~Ravi
    Ravi Chahar recently posted..Some Deadly Mistakes of Entrepreneurs Which Can Ruin Their Online BusinessMy Profile

  5. Hey Liz,

    First I have to say that I like the new look. Great looking theme and you’ve done a great job.

    I was never good in English and just slid by somehow. Guess that’s why I’m not that great with my posts as far as doing things that are the correct way like you’re sharing here. I’m not talking about the target audience issue but more with using the proper adjectives and such.

    I don’t use a lot of bullet points although I do but there is always room for improvement. I still to this day am jealous of certain bloggers who just seem to not only let their content just flow but add all the right elements to it that just grab people’s attention. I know that there are a lot of writers who are blogging and they are all doing extremely well too.

    These are all really good points Liz and we all should be taking them into consideration as we write moving forward, even me. I’m going to do my best but don’t hold me to it okay! 😉

    Hope your week is going well and thanks for these awesome tips.

    ~Adrienne
    Adrienne recently posted..Thankful Thursday: Evergreen, Facebook, Commenting, MarketingMy Profile

    • Thanks you so much Adrienne for the compliment on my blog theme.

      I’m not great about using correct English grammar either but I don’t think that’s entirely necessary when blogging. We are all pretty casual when it comes to writing our blogs and I think that’s OK. What I do think helps though is to just simply use adjectives to paint an enticing picture of the point you’re trying to make. Adjectives add depth to your ideas so being as descriptive as possible is always good.

      I don’t think you have to worry Adrienne. Your writing is very personal and your readers read your content because they’re interested and your writing is fun; we also learn a few things at the same time.

      We do what we need to do to get attention. Some of us use humor, some use human interest, some of us italics, bolding and adjectives 😉 We do what works for us.

      Have a wonderful weekend ahead and good luck with your grass :-)
      Elizabeth McGee recently posted..8 Clever Writing Tricks To Supercharge Your Blog PostsMy Profile

  6. Hi Liz, Great tips here! Like Sherman, I especially enjoyed the headline formula. I know headlines which follow that formula always spark my interest.

    When I lived in England I was part of a creative writing group where we learned about the power of brevity. We got an assignment, then our next assignment was to reduce the number of words by half without changing the meaning of the writing. Sounded impossible but it wasn’t. It was tough but we all ended up with pieces that were much better written.

    Hey, there’s an example! Great point about using examples. Sometimes those examples can be in the form of images that illustrate your point. Jens Berget does a marvelous job of using stories to illustrate his points.

    Yesterday, a highly respected blogger told me he enjoyed my blog because it brought value to him. He said he always learned something important by visiting The Wonder of Tech and that’s why he keeps coming back.

    I’ve learned many valuable lessons from this article, Liz! I’ll be sharing this widely. Thank you for sharing this important information with us.
    Carolyn Nicander Mohr recently posted..How to Use 2-Step Verification for an Extra Layer of Password ProtectionMy Profile

    • Hi Carolyn,

      I always learn and find value at ‘Wonder of Tech’ and in the world of technology there’s always a lot to learn, things change so much and of course we always have new technology to amaze us.

      In the world of writing there may not be as many new things to learn but applying what you learn can be tough. I’ve experienced that. Brevity for example is so important when writing for the web but actually applying it takes lots of practice. I still find myself writing things that could have been said so much better and with fewer words.

      Anyway Carolyn thank you so much for your feedback and contribution to the post, your comments add so much. And thanks so much for ‘The Wonder of Tech’, it’s an amazing resource :-)

      Blessings,
      Liz
      Elizabeth McGee recently posted..8 Clever Writing Tricks To Supercharge Your Blog PostsMy Profile

  7. Hey Liz,

    How are you dear friend? Hope you are doing a-okay!

    Now, I love your Twitter example. Using the right voice can drive the right ‘motive’ on your readers and for once, I am still learning on it.

    Guess I found a guru to guide me on that right? :)

    Have a great week ahead and thanks for sharing!
    Reginald recently posted..How Can Pinterest Analytics Makes You A Better Marketer? (Infographic)My Profile

  8. Excellent post Liz!

    You offer 8 extremely solid and practical tips. And you also provided some really great examples as well.

    That always helps, when you can effectively demonstrate your concepts as well.

    All of your writing tips were spot on!

    But I must say specifically that #’s 1, 4,5 & 8 were extremely helpful! Thanks, you really did a fantastic job demonstrating these incredibly powerful and extremely practical concepts!

    • Hey Mark,

      Thank you for dropping by! Glad you found the post useful. Brevity is probably the hardest one for me. I know what brevity is but I don’t practice it very well. It’s a conscious effort I have to make and I still stumble sometimes.

      THe thing about writing is none of us is perfect but if you keep at it and practice, you’ll get better over time.

      Blessings and have an awesome weekend Mark.
      Liz
      Elizabeth McGee recently posted..8 Clever Writing Tricks To Supercharge Your Blog PostsMy Profile

  9. Hi Elizabeth,

    Nice to meet you here.

    Excellent post you shared. Each and every tricks has their role in writing. I will keep in mind these tips and improve my writing.

    Sometimes, I slip down in grammatical errors. Your article really helps me to improve some of the mistakes I used to do.

    Thanks for sharing these tricks.
    Have a great Weekend!
    Nisha Pandey recently posted..SEO Success and its Dependence on Website ConfigurationMy Profile

    • Hi Nisha,

      So glad you stopped by!

      I admire folks who can write where English is their second language. It’s not easy to get things grammatically correct. I fail at it myself sometimes :-)

      I love your blog. You have some great tips there. I enjoyed scanning through them. Also I got your message about guest blogging and I’ll get back with you on that soon.

      You have a wonderful weekend as well :-)

      Blessings,
      Liz
      Elizabeth McGee recently posted..8 Clever Writing Tricks To Supercharge Your Blog PostsMy Profile

  10. Hey Liz,

    It’s good to see you again! I see that you are a new grandma, Congratulations! There is always this sense of honor and pride in being a grandparent I always see. So I know your excited and enjoying every minute!

    I’m always looking for tips to help me with my writing. I’m not a natural so I have a lot to say sometimes but I have to focus a while to get it down right on the screen.

    I just did a post on headlines and think that it is just as if not more important than the content itself. When we are doing our promotions etc majority of the time the headlines is all that is seen. Get it right, get a share and a click. Get it wring and it gets over looked with no engagement.

    I enjoyed it Liz. Have a great weekend!
    Steven J Wilson recently posted..8 Tips That Will Help Your Content Survive LongerMy Profile

    • Hey Steven,

      So glad you stopped by, always good to hear from you :-)

      Thank you and yes I’m enjoying being a grandma. While I can’t believe I’m a grandma already I do love it. Having a brand new little life in our lives once again is awesome especially with all the wisdom I have behind me that I didn’t have when raising my own kids.

      I agree about the headlines. They are super important, almost more important as the content because they are what attract your readers. But it’s important to make sure the content itself is good because if you’re someone that writes great headlines but has dismal content they’ll remember that.

      Thanks for your feedback my friend. Hope you’re having an awesome weekend.

      Talk to you later Steven:-)
      Liz
      Elizabeth McGee recently posted..8 Clever Writing Tricks To Supercharge Your Blog PostsMy Profile

  11. Hi Liz
    It’s my first time on your blog and I really enjoyed this post. So much so that I used a little quote from it (with a credit). Hope that’s OK?
    The tip I need to work on most is Brevity! I do so witter on :-)
    Look forward to reading more of your posts.
    Joy
    Joy Healey recently posted..Top 100 Blogging Tips For Small BusinessesMy Profile

    • Hi Joy,

      So nice to meet you and thank you for your link to my post on how to create an article resource box. But I also love your post on ‘100 Blogging Tips for Small Businesses’. There are some very useful tips there. What a great and well written post. I’m honored that you gave me a mentionn, thank you!

      BTW, writing a compelling resource box isn’t as easy as it looks so those were things that helped me :-)

      Yes, brevity often escapes me, I’m famous for writing a whole paragraph on an idea that could have been better said in one sentence. Funny how we all tend to do that. But with practice it gets better :-)

      Thanks you so much Joy for your feedback. I hope your have an awesome week ahead.

      Blessings,
      Liz
      Elizabeth McGee recently posted..2 Killer Tips For More Traffic To Your BlogMy Profile

  12. Hi Liz

    I’ve noticed two other blog post tricks you use yourself, but haven’t actually included in your list: subheadings and a call to action at the end of the post.

    Most of your followers here would take subheadings almost as a given. But I still come across loads of posts that are just a sold wall of text.

    I don’t know precisely how effective the call to action happens to be at getting people to comment, share or whatever. But most blogs that do get comments seem to have them.

    This is a great list to send to clients who want to write their blog themselves but need to understand the anatomy a highly readable and shareable blog post.
    Kevin Carlton recently posted..10 super simple strategies copywriters use to find a sizzling-hot USPMy Profile

  13. Hi Liz,

    These are some really great tips. Probably the only ones I use consistently are 6, 7 & 8.

    Your point about the adjectives is really something special. Even based on your examples you gave there, I can really see the difference they’ll make. Now do you suggest using them throughout the blog post or only in the headline?

    Brevity is something I probably need to work on. I’m sure there are many sentences I could say in a much fewer words. I guess that’s where the K.I.S.S. comes into play.

    Really great points here and I’ll have to work on #1 – 5 definitely.

    Thanks for this post and hope you have a great week.

    – Andrew
    Andrew M. Warner recently posted..The Shocking Truth About Every Piece Of Blogging Advice You ReceiveMy Profile

    • Hey Andrew, adjectives do make a difference, don’t they?

      Use them in your headlines when you can. You don’t want your headlines to be too long but if the adjective can compel then by all means use it. It’s also good to add them through out your copy when making specific points but don’t get too carried away so as to make your copy awkward.

      Thanks so much for your feedback. Love having you here :-)

      Liz
      Elizabeth McGee recently posted..2 Killer Tips For More Traffic To Your BlogMy Profile

  14. Hi Liz,

    Thank you for this FREE English course… :)

    I needed that… Let me tell you what I am taking away with me from this article:
    1. Use Adjectives
    2. Think Brevity
    3. Use An Active and Passive Voice
    4. Use the imperative

    Wow… I think I have used all of them without realizing what they are… :)

    I think if you add another point – “Use Synonyms” it will add more value to this topic… As using synonyms can help you to add more flexibility…

    What say you?

    Regards…
    Karmakar recently posted..CommentLuv Review: 10 solutions in 1 Blog Commenting ToolMy Profile

    • You got it Karmakar! Very observant :-)

      And yes, synonyms are very useful. I happen to believe that LSI or latent semantic indexing is part of SEO nowadays. It’s how Google surmises what your content is about and any or all synonyms or additional word forms adds to Google’s understanding of your content. Good point Karmakar.

      Thanks so much for your feedback and have a wonderful rest of the week.

      Blessings,
      Liz :-)
      Elizabeth McGee recently posted..2 Killer Tips For More Traffic To Your BlogMy Profile

  15. My favorite point is to create lists posts. It works great, Its my self experience. Other ways like quoting is nice as well. There are many things we can do to make our post interesting. Thanks for the post Liz.
    Atish Ranjan recently posted..How to add Addon Domain in your Bluehost hosting account?My Profile

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  1. The top 100 Blogging Tips For Small Business Owners says:

    […] Everyone likes examples. They illustrate what you’re describing in a way people can relate to. For instance I wrote a post on how to create an article resource box.  In the post I gave lots of examples that readers could use for their own resource box.  Today it’s still one of my most accessed  blog posts. Credits: […]

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