In fact below I’ve got some very simple tricks that will help you simplify your content creation efforts while making your blog post content more desirable to your readers.
Here are 8 Writing Tricks That Will Supercharge Your Blog Posts every time you write.
Before we get into the writing tricks I want to first make sure you understand the basics of what makes your writing most effective.
Firstly, know your audience. You can write the greatest blog post in the world, include all the best ideas and information but if your writing doesn’t interest your readers you’ve wasted your time.
I’m referring to your target market or the people you are targeting with your content.
In order to connect with them you have to know things like how they think, what their habits are, what do they spend their money on, how much disposable income do they have, and what motivates them?
For example, are your products or services geared to seniors or the 30 something crowd? The difference within these groups is income levels, health differences, how tech savvy they are, their buying power and many other things.
An interesting example is the toy market. About 25% of toys sales come from adults over 50 years of age. In other words it’s the grandparents that buy a good percentage of the toys. So a toy site would be smart to appeal to grandparents and ways that would motivate them to buy toys.
If you know who to appeal to and how you can reap huge benefits from your blog writing efforts.
Secondly, have an objective for the piece you’re about to write? Don’t just write to write. Write your blog posts with a purpose.
For example, are you looking for feedback? Are you promoting a product or service? Are you trying to increase email sign-ups? Looking for more comments?
An objective gives your piece focus. Without focus you’re writing willy nilly without direction. When you know what your objective is you’ll know what to write to achieve that.
1. Use Adjectives
Using adjectives adds clarity, specificity and detail to your copy. They can also add emotion and feeling when used correctly.
Embellish your nouns with descriptions. This is especially effective when used in your titles.
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Adjectives can absolutely turn a simple black and white statement into a colorful display of clarity.
2. Use Numbers, Lists and bullet points
I’m sorry to tell you that as hard as you work on your blog posts, it’s a rare reader that reads it word for word.
Most of your visitors simply scan your copy for the highlights, so numbers, lists and bullet points get the most attention.
Use this to your advantage.
When you have a list of ideas, present them in bulleted form and highlight the bullet points, this way they will stand out for easy scanning.
People also love numbers so itemizing your important points with numbers is another scannable option.
Lists are one of my favorites. Simply using a blog post to create a list of ideas is always a favorite of readers.
- A list of your favorite blogs
- A list of your favorite bloggers
- A list of really corny jokes.
- A list of your favorite things
You get the idea.
3. Think Brevity
Say as much as you can in as few words as possible. That means think and write with short expressions. It’s one of the most important blog post training basics I’ve encountered.
For instance both these sentences say the same thing but the latter is much clearer and less confusing to the reader.
No brevity: “Bloggers often make the mistake of thinking they need to write a blog post every single day in order to be successful.”
Brevity: “You don’t need to write a blog post every day to be successful.”
4. Use An Active Voice
Writing sentences in the active voice are more direct and concise. But most importantly they keep the reader reading.
Active: Millions of people use Twitter.
Passive: Twitter is used by millions of people.
Phrases that use the past tense such as ‘used’ in the above example will be a passive voice.
Not everything can be written in the active voice but keep things active whenever possible.
5. Use the imperative
The imperative is authoritative. It’s a powerful way to get readers to take action, it’s also a confident expression on your part.
No Imperative: “Why don’t you join now” or “Consider using a timer when you blog”
Imperative: “Join now” or ‘Use a timer when blogging”
6. Use Tools for emphasis and Scannability
If you make your content easy to read people are more likely to read it. So use easy to read options like text bolding, color, italics, blockquotes and underscores.
- Bolding. Use bolding to bring attention to the most import points of your copy. Also bold your headlines and sub heads to bring attention to the topic and subtopics of your content. Additionally bold the first sentence or first few words of a paragraph or bullet point that introduces an important idea or concept. Use bolding sparingly though. Bold too much and you bold nothing.
- Color. I use color only for my links. We expect links to be a different color.
- Italics. Italicize the words that you want to distinguish from other words. Of course book and movie titles are generally italicized. For all other rules and grammar dos and don’ts I love Grammar Girl.
- Blockquotes. Use blockquotes to highlight a quote or emphasize an important idea. Because Blockquotes are indented and use a larger font they are a focal point as readers scan your content.
Blockquotes emphasize an idea to drawing your eyes to it and setting it apart.
7. Use examples
Everyone likes examples. They illustrate what you’re describing in a way people can relate to.
For instance I wrote a post on how to create an article resource box. In the post I gave lots of examples that readers could use for their own resource box. Today it’s still one of my most accessed blog posts.
8. Write Catchy Headlines
Headlines grab a reader’s attention. If it’s not catchy or interesting your reader will pass you by.
Here’s an easy headline-writing formula I like to use that I got from Jeff Goins:
Number or Trigger word + Adjective + Keyword + Promise
Using this example here’s a headline I came up with
“5 surefire ways to double your blog traffic in 3 days“.
Just remember people don’t want to read something dull they want to be drawn into something stimulating and interesting.
There are lots of writing tricks that can supercharge your blog posts. Most of them I’ve picked up from writing so much. But I’m sure there are many more tricks bloggers have up their sleeves.
If you’ve picked up a few writing tricks along the way please share them here with us. We’d love to hear them.
Photo Courtesy of Boians Cho Joo Young at freedigitalphotos.net