If content is King, then getting one way links has to be queen.
There’s lots of ways to get links but for me, writing articles builds one way links better than just about any other method used.
Exchanging links certainly isn’t the best option and asking for links can be a waste of time. About the only thing that works as well is guest posting on blogs, which is really the same as writing articles, only you’re offering bloggers a chance to publish your article as a post.
Writing articles, or guest posts for that matter, is a much more natural and preferred way to get one way links, and it’s looked on a lot more favorably by the search engines.
But don’t be misled by thinking you can write articles, submit them and you’re done. For the most part that’s true but you also need to know how to turn words into traffic. Writing articles for the sake of writing them will not benefit you or the reader. Attracting traffic to your site is what it’s all about and you want to do that in the most effective way possible.
Here are a few items that you want to keep in mind to make the most of your article marketing strategy.
Carefully compose your resource box so that it compels readers to click on your link. Don’t put the focus of your resource box on you; instead demonstrate to your reader what’s in it for them if they choose to click on your link. Tell them about your newsletter, free guide or e-course. Get them interested, be enthusiastic.
Use ‘text links’ in your resource box. Think about where you want your resource box to take your reader. Let’s say you have a sales page promoting the ‘Sony cybershot digital camera’. Write an informative article about the camera and include a resource box with a text link that points readers to your sales page.
Be sure that the text link in your resource box is the same as the main keywords of your sales pages.
Here’s an example of how to create a ‘text link’ for your resource box:
Find out more about the sleek <a href=”http://www.yoursitename.com/sony_cybershot_page.html”> Sony Cybershot Digital Camera </a> and the great deals available.
Once you’ve created your article and resource box, start submitting the article to the best article directories.
These are the best and most popular article sites and will be a good start for any articles that you write.
http://www.ezinearticles.com/
http://www.goarticles.com/
http://www.webpronews.com/
http://www.articledashboard.com/
http://www.searchwarp.com/
http://www.pubsacs.com/
http://www.articlebase.com/
http://www.isnare.com/
http://www.buzzle.com/
http://www.articlecity.com/
http://www.ideamarketers.com/
Can you write 3 articles a week? If not, outsourcing the task can helps but if you can get articles written every week and optimize the articles for your best keywords you’ll see your site begin to soar to the top of the search engines within about a month.
Keep up the process and your site will begin to see some awesome results.
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