Knowing how to write an effective product review takes more than giving your readers a simple summary of the product.
Give your readers a visual and emotional sense of how the product will help them achieve the goal they are immediately hoping to achieve.
Here are 10 points for writing a great product review that connects with your audience needs by effectively describing your product, emphasizing the benefits and connecting with them at their level.
1. Understand Who You’re Writing Your Product Review For
Know your audience and what it is they want to do or need to accomplish. That may be stating the obvious but here’s an example of what I mean.
Let’s say you are promoting an article marketing software. The software may help readers write awesome articles, optimize the articles, give them directories to promote to and provide organization software to keep track of them.
But what if what your audience wants is article submission software? You may have a great product but it’s missing the mark for your audience.
You have to know your audience by understanding their needs and wants. Without that no product review you put in front of them will be worthy of your sale.
2. Put yourself in your readers’ shoes
Relate to your reader on an emotional and personal level. Start out by describing how your reader feels in their situation and demonstrate how your product or service can completely remedy a problem or make their life easier.
Think about what might make your reader find an interest in the product and expand on that. The better you can relate to the person reading your review the more likely they are to make a purchase.
3. Use the Product Yourself and Note Your thoughts in Your Review
People write product reviews every day without having used the product themselves. That may be a quick and easy way to get a product review written with little effort but using a product yourself carries so much advantage for you the review writer.
Using a product yourself and experimenting with it will set your product review apart from those that don’t use it. That’s because you will, by default, be describing things as you see them which aren’t necessarily things other reviewers may include.
The thoughts, comments and ideas you have are unique to you and that’s what a potential customer what to see.
Readers can spot a phony product review in a matter of seconds so if your review is simply a glorified testimonial with no substance behind it, you’ll lose readers, after all they can go anywhere and read how wonderful something is.
A genuine product review starts with using the product yourself and then discussing in detail your personal experiences, both good and bad.
Note how the product fulfilled your expectations or not, and demonstrate how the product was of benefit to you, or not.
4. Mention the product in the title of your Product Review
Some people think of titles like, “The Last Marketing ebook you’ll ever need.” That’s great, but without pointing specifically to the exact book, this review may be passed over for one that does.
Instead, point out the book’s name, “Johns Marketing Miracle”: The Last ebook you’ll ever need.” That way you mention the product up front and a little extra to bait the hook.
5. Capture Attention in the First Paragraph of Your Review
Mention the high points of what someone would expect in to see from the product and list those in bullet format.
This is where you’ll need to know your audience. You can’t know what your reader expects from a product if you don’t know what your customers expect.
Once you know what your audience expects, you can call their attention to those things. This is how you will engage your reader; by helping them relate to what they are looking for.
6. List the pros and cons of the Product
No product is perfect and it won’t be perfect for everyone so don’t make it out to be. If you use the product you will always find something that might be less than optimal, so point that out. As long as the flaw doesn’t detract from the overall value of the product mentioning a small imperfection gives you and the product a sense of credibility.
In fact what you find imperfect may not be an imperfection at all for someone else, but for the person reading your review they will see that you’ve had experience with the product and your candid comments will be appreciated.
7. Highlight the benefits of the product when Writing Your Product Review
It’s one thing to discuss the features of a product but if the features don’t offer a substantial benefit then the point is lost.
Instead of listing the features, focus more on the benefits that include things like time or money savings, helping someone improve their life or business or make things easier or faster. I actually prefer to let the product’s sales page outline the features and detail.
I look at a product review as more of a personal opinion that gives the viewer a side of the product they won’t see from a sales page.
8. Discuss Who’s behind the product
Adding a snippet of information about a product’s creator can give additional credibility to the product. If the company or person behind the product has outstanding credentials and a notable history then it’s not a bad idea to highlight that.
9. Who is the product best suited for?
Maybe ‘Sally’s Marketing ebook’ is better suited for the marketer with little to no experience. If that wasn’t obviously clear when you bought the book you should let readers know that. You could even sell them on another product that is geared for the more experienced marketer.
The point here is that tips like this let the reader know that you are familiar enough with the product and the topic to know who it’s best suited for and that you have an experienced opinion that says it may not be exactly right for them. Your reader will certainly appreciate your honesty and come to know you as an honest product reviewer.
10. Promote the money back guarantee When Writing Your Product Review
Unless a product has been extremely marked down, don’t promote anything that doesn’t have a money back guarantee.
That being said, if a product has a return guarantee, it won’t hurt to point that out. The less risk the buyer feels the more likely they are to try the product.
Product Review Take Away
The technique to writing a compelling product review is not always what you write, it’s how you write it.
A product review should deliver the facts,emphasize the benefits and demonstrate how your product will improve the life of your customer.
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