Wordtracker vs Google Keyword Tool & How Google Falls Way Short

wordtracker vs google keyword toolIf you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use.  Instead you’d use a keyword tool that can generate the best keywords for your web pages, right?  That just makes good sense.

So what keyword tool should you use?

There are lots of keyword research tools available, the most popular being the Google keyword tool, primarily because it’s free.  However, as popular as Google’s free tool is, it falls short when it comes to helping me generate more traffic, perform keyword competitor analysis, and increase my profits.

After almost ten years on the web, 3 blogs and 4 websites later, I felt compelled to evaluate Wordtracker vs Google keyword tool.  It was actually on the recommendation of my admired and hugely successful friend Karon Thackston, that Wordtracker would perform much better for me.

I’m now a loyal Wordtracker user and so glad I am because Wordtracker gives me more of what I need to be found online, something I couldn’t squeeze out of Google.

But I know what you’re thinking…

“When you can get keywords for free from Google, why would you pay for a subscription to Wordtracker’s premium Keywords tool?”

That’s a fair question.  After all who wants to pay for something that you can get for free?

But there’s a good reason why I continue to renew my subscription to Wordtracker’s Keywords tool, year after year –  it gives me a significant advantage for finding and exploiting the keywords that put my web pages on page 1 of  the search engine results …after all, that’s what makes me money.

Click here to order 13 months for the price of 12 and get the free weekly Keyword Expert Newsletter and $136 of bonuses

A premium Wordtracker subscription takes you beyond the basics of “free” and puts you into a new realm of internet business prosperity!  Why?  Because Wordtracker gives you more of what you need to be found online.

Wordtracker vs Google Keyword Tool and Why Wordtracker Blows Google’s Free Tool Out Of The Water

Wordtracker Advantage #1: You’ll Simplify and Get More Done in Less Time

Today, online business is super competitive so you need to be as productive as you can and make the bast use of your time, every day.   Here’s how Wordtracker will help you do that.

Generate MORE keywords FASTER:  Wordtracker has an intuitive, easy-to-use interface that will generate thousands of powerful keywords in a matter of minutes. You’ll not only get  your  keyword research done a lot faster, you’ll put your results to work sooner.

Wordtracker enables you to build structured projects and lists quickly, saving you hours of tedious work. Every keyword list can be used to create a category on your website, and each individual keyword within a list can be used to generate compelling ideas for blogs, articles and web content.

With Wordtracker you can even  map your keyword lists directly to your website, so you can be sure that you’re targeting the long tail effectively.

And because Wordtracker is delivered remotely ( no software downloads to worry about) you can create and save your lists and projects and access them from any computer with an internet connection – anywhere, any time.   You can also store an unlimited number of projects – just what a business serving multiple clients or running several campaigns needs.

Why Google falls short: Google allows you to save your keywords, but it doesn’t give you the enhanced management tools that Wordtracker provides – nor does it allow you to generate so many keywords in a short time. U using Google’s free keywords tool, finding 10,000 highly targeted keywords could take you all day!  I don’t have that kind of time and I’m sure you don’t either.

“One of my favorite keyword tools is Wordtracker. For most any term, it gives you 200-300 related words and phrases that real people have recently typed into search engines. Wordtracker gives you profitable keywords you’d never have thought of on your own.”

– Perry Marshall, best-selling author and leading authority on Google advertising

Wordtracker gives you enhanced tools to make your keyword research faster, easier and more effective. That means you can drive your website’s performance without sacrificing a substantial amount of your valuable time.

Wordtracker Advantage #2:  Don’t Sell the “Long Tail” Short

The “long tail keywords” that is.  By “long tail” I mean the typically longer keyword phrases that are very specific to what your website is selling and what people you are looking for.

These phrases differ from the more basic, primary keywords that are heavily searched, which are sometimes referred to as the head keywords.

For example:

Head Keyword Long Tail Keyword
mountain climbing California mountain climbing tours
laundry detergent environmentally-friendly laundry detergent
hardwood floors recycled pine flooring
cribs convertible wood baby cribs

Long tail of keywords are extremely significant to your online success because these are the keywords that have less competition. Using these keywords gives you a much better chance of ranking higher in the search engines – that means more visibility for your website or blog.  Wordtracker gives you more long tail keywords than any other keywords tool available today.

But also people who search online using long tail keywords are far more likely to become buyers! That’s because the long tail, more specific keywords trigger significantly higher conversions than simply using general terms and phrases.

It may also surprise you to know that the long tail of a keyword represents a far greater number of searches than the head.  In a 2008 report, Bill Tancer, general manager of global research at Hitwise, revealed that for any given topic, the top 100 keywords account for just 5.7% of all website traffic – while long tail keywords account for the remaining 94.3%! That’s pretty significant.

If you’re not targeting long-tail keywords you’re absolutely missing out on potential traffic.

So how can the long tail helpYOU?

Google loves sites with plenty of pages, and they tend to reward them with higher rankings, so if you can target a large number of long tail terms, you can create more pages on your website.  This will in turn help you generate more targeted traffic.

How Wordtracker delivers a long tail advantage.  For every search, Wordtracker gives you 1,000 keywords – so you can dig much deeper into the long tail of a primary phrase. And for every keyword you rank for, you’ll get more traffic and more sales for your business.

Why Google falls short.  Google only gives you 200 keywords for every search, dramatically limiting your ability to find valuable long tail terms and phrases.

“In just two and a half years, we’ve seen well over a 150% increase in traffic. The more traffic we get, the more subscriptions we sell. Wordtracker is a fundamental tool. The data that’s available gives you a better insight than ever before into your audience.”

Dan Roberts, Senior Analyst, Hearst Publications

Wordtracker Advantage #3: You’ll have access to Rare Competitive Data

Keywords with a high search volume and a low level of competition can bring you a quick (and substantial) return on your investment. But without an accurate measure of competition for your chosen phrase or term, you can’t effectively determine what your results will be.

How Wordtracker delivers: Wordtracker has two metrics that will help you find worthy keywords that are both popular and have a low level of competition:

  • In Anchor And Title (IAAT): This metric will instantly measure the level of serious competition for any of the 200 million keywords in Wordtracker’s database. You’ll know exactly how many competitive web pages you must beat to get search engine traffic.
  • KEI (Keyword Effectiveness Index): KEI gives you clues about whether or not the keyword is really worth targeting. With this metric you can zone in on keywords with high traffic and low competition.  To help you even more Wordtracker offers a new version of the metric, that considers only real competition-defined as web pages with at least one inbound link containing that keyword in its anchor text.

Wordtracker can calculate these figures accurately because they’ve indexed over one trillion URLs. No other keyword research tool gives you access to such a vast database.

Why Google Falls Short.  Google’s free tool gives you the number of searches for a particular phrase or term, but it gives you no idea of how much competition you face.  Frankly, Google’s not interested in advising you about the competition.  Their tool is not designed to give you the full picture,  they want you to buy ad space.

Wordtracker shares extensive keyword competition data with its premium subscribers, so you can cherry-pick the most promising keywords for your business.

Worktracker Advantage #4:  Identify Problems that Will Hurt Your Rankings

Broken links, missing tags and small oversights on you website can be hard to find and fix, but Wordtracker also has a nifty site audit function that makes catching these errors easy and a lot less time consuming.  Their site audit feature quickly identifies these optimization mistakes while also making sure that:

  • You have no broken links
  • Your Page titles and descriptions and included and optimized
  • Your Headings (h1 tags) are included and optimized
  • Your Images have alt tags
  • Every page has internal links and not too many
  • You have No server errors

All your findings are delivered in a clear report with how to remedy the issues.

Why Google falls short.  Google’s goal is to sell ads, not give you a free ride by helping you rank better.

Wordtracker Advantage #5: Find the Money making Keywords

Using the Wordtracker Related Keywords Function you can dig deeper and find the most popular phrases that contain the seed keywords.  For example, search the term “organic” and Wordtracker will return results such as ‘organic gardening’, ‘organic food’, ‘organic farming’, organic vegetables, etc.

Related keywords are little different in that they don’t always include the original seed keyword but they are definitely important. Using our term “organic” Wordtracker will return keywords like ‘sustainable agriculture’ and ‘growers’. These related keywords are also useful for coming up with domain name ideas, website content and new product ideas.

How Wordtracker delivers.  The Wordtracker Keywords tool offers you up to 300 words per search, more related keywords than any other tool.  You’ll be able to squeeze more value out of every single keyword term or phrase.

How Google falls short.  Google’s free tool gives you just 50 related keywords, leaving you with far fewer opportunities to discover new markets and attract more paying customers.

Wordtracker Advantage #6: Wordtracker has AWESOME  Support

Search marketing can get complex, so you need a reliable yet expert support and resources.  Here’s what Wordtracker offers:

  • Live chat or a call with a knowledgeable support team. They provide one-on-one guidance for your keyword strategy
  • Free online training videos
  • A wealth of consistent advice and how-to articles in their free Wordtracker Academy

How Google falls short.  Google’s online Help Center is set up primarily for people who already have AdWords accounts (in other words, they’re already putting money in Google’s pocket). Those who aren’t AdWords users must search cumbersome Q & A databases for answers.  That wastes your time and is extremely inconvenient.

Click here to get Wordtracker’s 7 Day Free Trial  …and get these bonuses as well:

Bonus #1: Keyword Basics Ebook (Value – $29)

Stop struggling with why your site pages can’t be found naturally in the Google search results.

Written by Wordtracker’s chief marketing officer, Ken McGaffin, their “Keyword Basics” ebook tells you exactly how to use keyword research to propel your website to the top of search engine listings.  This new edition of the book contains all the latest techniques which include things like:

  • How search engines work (proper foundation)
  • A simple method for choosing your best keywords
  • A simple way to expand your lists of moneymaking keywords
  • How to use keywords to create mouth-watering web content that keeps visitors coming back for more

Downloadable immediately, this easy-to-follow guide gives you smart, practical insights from a recognized SEO guru – so you can turn your site into a profit-pulling, high ranking machine in no time!

And Our Exclusive Extra Bonus (Value – $49)!

So you get the most from Wordtracker’s Keywords tool, get an exclusive 45-minute webinar. You’ll be taken through the basics of solid, business-based keyword research that includes:

  • How to use the Keywords tool to plan your website structure
  • How to avoid the most common keyword research mistakes
  • How to search wide and deep to find missing keyword opportunities
  • How to understand what your customers really want from you
  • How to manage your research projects effectively, export keywords for use in your AdWords campaigns, and gain insights into exclusive keyword metrics!

Risk Nothing with Wordtracker’s 100% Money Back Guarantee

There’s no risk to you because if in 30 days you don’t feel that the Wordtracker premium tool has brought you real value, you’ll get every penny back that you paid – no question asked, ever.

Stop losing traffic and sales and start

  • Driving more qualified traffic to your website
  • Creating engaging web content that converts more browsers into buyers
  • Coming up with innovative ideas for new products and services
  • Discovering and pursue exciting new market niches
  • Getting a serious leg up on your competition
  • Doing it all more quickly and effectively than the free Google tool allows
When you consider that a single keyword can generate thousands of new customers, you can see how Wordtracker is a smart investment that quickly – and exponentially – pays for itself!

Free Trial



Front Graphic courtesy of chrisroll and Freedigitalphotos.net

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  1. Magic Webs says:

    This sounded so inviting. I never heard of Wordtracker before. I am one of those who uses Google Keyword Tool for keyword researches. As part of my experience, it had been so hard for me to find good keywords for our clients. And sometimes, I end up using the same old keywords as before. Due to that, the ranking doesn’t go up. I think I might give this a shot.

    • Hey Magic Webs, Exactly, you need keywords that can do more than keep you in the averages.

      From my experience using Wordtracker is an investment in your business and a tool that can certainly improve your rankings, for you and your clients.

      Thanks for your feedback :-)

  2. Wordtracker is certainly a good business investment plus it has a lot of extras. I love the thought of the money back guarantee because it only proves that Wordtracker is very confident not to fail it’s customer. I never thought that there is a much better keyword tool other than Google. Thanks for sharing!

    • Hi Bernadette, I always recommend testing a product first and Wordtracker has a free trial, and as you mentioned with a money back guarantee there’s no risk to you, but it also demonstrates their confidence in the product. I think that’s key. I appreciate your feedback :-)

  3. Jack Duncan says:

    Ms. Liz,
    You bring up some excellent points about WordTracker. I remember when they were one of the only keyword research tools available. But then when the Google Keyword Planner came out with search volume numbers and Adwords became the #1 ad platform, WordTracker got looked over quite a bit. They have recently added some really nice features and they have also started to grab more keywords from alternative sources. (They used to get most of their keyword data from Dogpile.com). It’s still an excellent tool to find great long-tail keywords and it never hurts to check multiple sources to find lots of keywords to investigate.

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