Why Your Blog Writing Style May Be Turning Off Your Readers

blog writing styleDid you know that your blog writing style could be turning your visitors away?

A painful thought isn’t it?

But this is a very real problem for many bloggers.

Particularly because their blogs aren’t projecting a writing style that is interesting, easy to read and personalized.

Think about this for a minute.

What makes the most popular bloggers on the web popular?

It’s their style of writing.

It draws you in at the title and keeps you reading until the very end.

How do they do that?

By holding their reader’s interest from the very first point, to the next point, to the next and so on.

Unlike the traditional, academic style of writing that’s frankly dull and boring, try these blog writing tips that will improve your writing style by keeping your readers engaged and interested from beginning to end.

Create A Gripping Headline

Your headline has only has one job and that’s to get your reader to read the first line of your post.

That’s it!  

It needs to grab attention, be compelling or incite interest.

Look at this headline:

Ways to Lose Weight

Did that grab your attention?  It doesn’t grab mine.  But what about this one…

“3 Ways to lose 10 Pounds in 5 Days!”

What’s the difference?  This headline is specific.  

Now let’s keep the momentum going.

The Introduction and your first line.

Here’s where lots of bloggers go wrong.   They present the reader with a long, wordy, paragraph that the reader doesn’t relate to.   It’s here where your reader’s eyes start to glaze over.


To keep from losing your reader, use the fist sentence to make a statement or ask a question that you know is on your reader’s mind.

Here’s an example of an opening I wrote for a blog a few years ago:

Writing articles to promote your business will draw traffic to your site, increase your subscribers, build strong inbound links and labels you as an expert. But knowing how to write successful articles that accomplishes all these things and keeps  you from developing burnout can be a challenge for most writers.

Z-Z-Z-Z…  Have I lost you yet?

Here’s a much better way to write that fist line and intro.

You’ve been told that writing articles draws more traffic and subscribers to your website.

So you start writing articles like crazy.

But the truth is that your articles aren’t drawing in more traffic or subscribers because they take too long to write and frankly, you’re getting tired of writing them. 

Am I right?

See the difference?

Just like your headline, your first sentence has to take your reader to the next sentence, the next sentence to the next, and so on.  But in order to get your reader to keep reading they have to be able to relate to what your are saying.

Of course that also means you need to know your target market. Know what they feel, their struggles and their wishes.  Then call them out and appeal to them.

A Good Blog Writing Style Connects With Your Reader

Did you ever have a problem and then talk to someone who had the same problem?

You feel a connection don’t you?

That’s how you want your reader to feel.

One way to do that is to ask a question you know your reader will say “yes” to or connect with an emotion you know they are feeling.

Another way to connect is to state a fact or make a true or bold statement that you know your reader would agree with.

You want your reader to actually say this to themselves while reading your copy:

Yes, that’s exactly how I feel” or “Yes, that’s exactly what I’m doing“, or “Yes, that’s what I want to accomplish“.

Now you’re connecting emotionally in your copy.

That can be very powerful!

Take Your Reader on a Journey

Nicholas Cardot wrote a guest post on ProBlogger titled “taking your readers on a journey they’ll never forget“.

That post resonated with me because your writing should do exactly that; take readers through an experience they can relate to and that will stick with them.

Do this is by teaching them something they want to know, make points with personal stories and let your personality shine through.

Brevity is Your Best Friend

Brevity is using the fewest, most concise words possible to say what you want to say.

No one wants to read 3 paragraphs of content to convey one idea that could be said in one sentence.

Stick to the point of what you are trying to say. Don’t use unnecessary words and replace weak, non descriptive words with stronger ones.

Also don’t sacrifice clarity for brevity. There should be a good balance between them both.

The Final Destination – The Closing and Call to Action

Here’s where bloggers sometimes get lazy.

They say a few words, pat themselves on the back for a job well done and call it good.

If you get lazy now you’re blog post will lose its purpose. Avoid that temptation.  Instead, keep your reader engaged by asking for their participation.

Here’s where you must know the purpose of your blog.  In other words, what do you want your reader to take away with them after reading your post?

What do you want them to do?

Is it to get a newsletter signup?  Promote a link?  Sell a product or service? Encourage comments? Come back and visit again?

What is it you want?

Whatever it is give them a good strong call to action to do it.

The best way to get someone to do something is to simply ask.  Don’t hesitate to ask for a click, or ask someone to buy something. You can’t expect your reader to guess what you want them to do.

Think of it this way, either they’ll do it or they won’t, but the answer is always ‘no” if you don’t ask, right?

Let’s sum up…

  • Start with  a compelling headline
  • Create a first line that resonates with your reader, so know your reader.
  • Take  your reader on a journey
  • Connect with your reader
  • Give your reader a call to action

So here’s your call to action:

Use this post as a guideline for developing your own blog writing style and post your thoughts below ;-)


 

Comments

  1. “Ask”, who’d a thought? It IS really a simple concept :-) Thanks Gerald for your feedback.

    Liz

  2. Thanks Megan,

    What you mentioned is true. People like blogs specifically for the connection they can make with real people, so it’s important to speak their language and engage them.

    I don’t think that’s as easy as we assume it is when we decide to start a blog, but it’s certainly not hard to do if we really focus on developing our own voice and persona.

  3. Magic Webs says:

    Writing good articles is definitely a skill that everybody can develop. And even before writing an article, one should always think about the end result. The intention of the writer should be not to gain praises or the like, but to start a relationship with the readers. By showing the up close story of the blogger, readers come to trust and eventually in the long run will show the respect that the writer deserves. The feeling after reading a good article should be like a personal tour with the writer.

    Well done Ms. Liz :) This is truly an art.

    • Yes, definitely not to gain praises, in fact that’s what most of the comment spammers try to do, which makes spammy comments so easy to spot :-)

      Thanks so much for your feedback.

  4. Elizabeth:

    This is another one o those posts, that you can truly seek your teeth into and walk away with a specific proven game plan! Thanks!
    Your five extremely simple and practical tips, especially about “how to” strategically use your opening paragraph to further and better engage your reader, will become a main stay strategy of mine, going forward!

    And you’ve definitely sparked more than a few creative ideas for some future blog posts and “how to” instructional videos as well! thanks!

    • You’re very welcome Mark.

      The opening paragraph can be a very powerful part of your post and it should be. It just takes a little practice at getting it right. But like the post says, everything you write, every line, every paragraph, even every word should whet your reader’s appetite for the next, because once you lose your reader, they’re often gone forever.

      Thanks for your comments Mark. Good to have you here :-)

      • Hey Liz..

        Your statement “because once you lose your reader, they’re often gone forever.” a bit scary… :(

        Thanks for 5 awesome tips… :)

        You have really took on a journey along with this article… :)

        Regards,

        Karmakar

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