Did you know that your blog writing style could be turning your visitors away?
A painful thought isn’t it?
But this is a very real problem for many bloggers.
Particularly because their blogs aren’t projecting a writing style that is interesting, easy to read and personalized.
Think about this for a minute.
What makes the most popular bloggers on the web popular?
It’s their style of writing.
It draws you in at the title and keeps you reading until the very end.
How do they do that?
By holding their reader’s interest from the very first point, to the next point, to the next and so on.
Unlike the traditional, academic style of writing that’s frankly dull and boring, try these blog writing tips that will improve your writing style by keeping your readers engaged and interested from beginning to end.
Create A Gripping Headline
Your headline has only has one job and that’s to get your reader to read the first line of your post.
It needs to grab attention, be compelling or incite interest.
Look at this headline:
“Ways to Lose Weight“
Did that grab your attention? It doesn’t grab mine. But what about this one…
“3 Ways to lose 10 Pounds in 5 Days!”
What’s the difference? This headline is specific.
Now let’s keep the momentum going.
The Introduction and your first line.
Here’s where lots of bloggers go wrong. They present the reader with a long, wordy, paragraph that the reader doesn’t relate to. It’s here where your reader’s eyes start to glaze over.
To keep from losing your reader, use the fist sentence to make a statement or ask a question that you know is on your reader’s mind.
Here’s an example of an opening I wrote for a blog a few years ago:
Writing articles to promote your business will draw traffic to your site, increase your subscribers, build strong inbound links and labels you as an expert. But knowing how to write successful articles that accomplishes all these things and keeps you from developing burnout can be a challenge for most writers.
Z-Z-Z-Z… Have I lost you yet?
Here’s a much better way to write that fist line and intro.
You’ve been told that writing articles draws more traffic and subscribers to your website.
So you start writing articles like crazy.
But the truth is that your articles aren’t drawing in more traffic or subscribers because they take too long to write and frankly, you’re getting tired of writing them.
Am I right?
See the difference?
Just like your headline, your first sentence has to take your reader to the next sentence, the next sentence to the next, and so on. But in order to get your reader to keep reading they have to be able to relate to what your are saying.
Of course that also means you need to know your target market. Know what they feel, their struggles and their wishes. Then call them out and appeal to them.
A Good Blog Writing Style Connects With Your Reader
Did you ever have a problem and then talk to someone who had the same problem?
You feel a connection don’t you?
That’s how you want your reader to feel.
One way to do that is to ask a question you know your reader will say “yes” to or connect with an emotion you know they are feeling.
Another way to connect is to state a fact or make a true or bold statement that you know your reader would agree with.
You want your reader to actually say this to themselves while reading your copy:
“Yes, that’s exactly how I feel” or “Yes, that’s exactly what I’m doing“, or “Yes, that’s what I want to accomplish“.
Now you’re connecting emotionally in your copy.
That can be very powerful!
Take Your Reader on a Journey
Nicholas Cardot wrote a guest post on ProBlogger titled “taking your readers on a journey they’ll never forget“.
That post resonated with me because your writing should do exactly that; take readers through an experience they can relate to and that will stick with them.
Do this is by teaching them something they want to know, make points with personal stories and let your personality shine through.
Brevity is Your Best Friend
Brevity is using the fewest, most concise words possible to say what you want to say.
No one wants to read 3 paragraphs of content to convey one idea that could be said in one sentence.
Stick to the point of what you are trying to say. Don’t use unnecessary words and replace weak, non descriptive words with stronger ones.
Also don’t sacrifice clarity for brevity. There should be a good balance between them both.
The Final Destination – The Closing and Call to Action
Here’s where bloggers sometimes get lazy.
They say a few words, pat themselves on the back for a job well done and call it good.
If you get lazy now you’re blog post will lose its purpose. Avoid that temptation. Instead, keep your reader engaged by asking for their participation.
Here’s where you must know the purpose of your blog. In other words, what do you want your reader to take away with them after reading your post?
What do you want them to do?
Is it to get a newsletter signup? Promote a link? Sell a product or service? Encourage comments? Come back and visit again?
What is it you want?
Whatever it is give them a good strong call to action to do it.
The best way to get someone to do something is to simply ask. Don’t hesitate to ask for a click, or ask someone to buy something. You can’t expect your reader to guess what you want them to do.
Think of it this way, either they’ll do it or they won’t, but the answer is always ‘no” if you don’t ask, right?
Let’s sum up…
- Start with a compelling headline
- Create a first line that resonates with your reader, so know your reader.
- Take your reader on a journey
- Connect with your reader
- Give your reader a call to action
So here’s your call to action:
Use this post as a guideline for developing your own blog writing style and post your thoughts below