Did you ever think that your blog writing style could be turning your visitors away?
A painful thought isn’t it? But it could be, especially if you’re writing your blog posts based on how you were taught to write in school.
Blog writing is different than traditional editorial or article writing. Your blog needs to project a writing style that is interesting, easy to read and personalized.
Take for example some of the most popular bloggers on the web. What makes their blogs popular?
It’s their style of writing. It draws you in at the title, and keeps you reading until the very end.
So how do they do it?
Their writing style is relaxed, easy to read and holds your reader’s interest from one point to the next. Unlike the traditional, academic style of writing that can be dull and an effort to get through.
Here are some helpful tips that will improve your writing by showing you a writing style that will keep readers interested from beginning to end.
Start with a compelling headline. Your headline really only has one job, to get your reader to read the first line of your post. That’s it! So it needs to grab attention, be compelling or incite interest.
Look at this headline:
“Ways to Lose Weight“
Did that grab your attention? Probably not, but this might:
“3 Ways to lose 10 Pounds in 5 Days!”
See the difference? The second headline was specific.
Now that your headline got their attention, you’ll need to keep the momentum going.
Your First Line – The Introduction
Here’s where many bloggers go wrong. They present the reader with a long, wordy, paragraph that the reader doesn’t relate to. It’s here that a reader’s eyes will start to glaze over.
Your fist sentence should make a statement or ask a question that you know is on your reader’s mind. Don’t dilute it by adding other unnecessary sentences. Your sentence should be able to stand on its own.
Here’s an example of an opening I wrote for a blog a few years ago:
Writing articles to promote your business will draw traffic to your site, increase your subscribers, build strong inbound links and labels you as an expert. But knowing how to write successful articles that accomplishes all these things and keeps you from developing burnout can be a challenge for most writers.
Have I lost you yet?
Here’s how I’d change it today:
You’ve been told that writing articles will draw more traffic and subscribers to your website.
So you start writing articles like crazy.
But the truth is that your articles aren’t drawing in more traffic or subscribers, they take too long to write and frankly, you’re getting tired of writing them.
See the difference?
Just like your headline, your first sentence has to take your reader to the next sentence, the next sentence to the next, and so on. But in order to get your reader to keep reading they have to be able to relate to what your are saying.
Connect with Your Readers and Take them on a journey - The Body
Did you ever have a problem with something and then talk to someone who had the same problem? You feel a connection don’t you? That’s how you want your reader to feel.
One way to do that is to ask a question you know your reader will say “Yes” to, or connect with an emotion you know they are feeling.
Another way to connect is to state a fact, or make a true, bold or factual statement that you know your reader would agree with.
While reading your copy you want your reader to actually say to themselves:
“Yes, that’s exactly how I feel” or “Yes, that’s exactly what I’m doing“, or “Yes, that’s what I want to accomplish“.
Now you’re connecting emotionally in your copy, that can be very powerful!
A good time to ask a question or make a statement is in your first sentence. I personally like to ask several questions or make statements throughout my copy that I know my reader can connect with. It helps them relate as well as stay engaged in your copy.
Take Your Reader on a Journey
Nicholas Cardot wrote a guest post on ProBlogger titled “taking your readers on a journey they’ll never forget“. That post resonated with me because your writing should do exactly that; take them through an experience they can relate to and that will stick with them.
The way to do this is by teaching them something they want to know, make points with personal stories and let your personality shine through.
The Final Destination – The Closing and Call to Action
Here’s where bloggers can get lazy. They’ll often simply say a few words, pat themselves on the back for a job well done and call it good. If you fall short now, you’re blog post will lose its purpose. Avoid that temptation. Instead, keep your reader engaged by asking for their participation.
This is where knowing the purpose of your blog post comes in. What do you want your reader to take after reading your post? Is it to get a newsletter signup? Promote a link? Sell a product or service? Encourage comments?
Whatever it is, this is your opportunity to get your reader to do something. Give them a good strong call to action.
The way to get someone to do something is to simply ask. We sometimes hesitate to ask for a click, or to ask someone to buy something, but you can’t expect your reader to guess what you want them to do. Think of it this way, either they will do it or they won’t, but the answer is always ‘no” if you don’t ask.
Let’s sum up…
- Start with a compelling headline
- Create a first line that resonates with your reader, so know your reader.
- Take your reader on a journey
- Connect with your reader
- Give your reader a call to action
So here’s your call to action:
Use this post as a guideline for developing your own blog writing style and post your thoughts below