No, Jesus wasn’t an internet marketer, obviously, but I’m a BIG fan, and the more I study the life of Jesus, what he taught us and how he lived his life, there’s a lot Jesus can teach us about internet marketing.
To start, Jesus had all the qualities and characteristics of a brilliant marketer, and ironically, those qualities are the very same things we are taught today with respect to becoming better internet marketers and effective business owners.
Let’s see what they are…
Be a teacher. Jesus was probably the best teacher that ever lived. That’s because he lived his faith, understood it and studied it almost to a fault.
What that tells us is that we need to practice what we teach. Isn’t that what we as marketers are called to do? We learn by doing and by failing. Not everything you do will be successful, but your failures can be shared too, just like your successes can be shared. We all have something to learn from someone who does and knows what they are talking about.
Our ministry as internet marketers is to teach our visitors and customers things that will help them. It’s how we build trust and loyalty.
We can also teach in a variety of ways. For example, affiliate marketers can boost their affiliate marketing commissions by teaching and helping others to make the buying decision. We can also benefit by teaching our customers how to use our products and how our products or services can benefit them.
Any time you can teach someone something, it builds their trust and faith in you.
Be a story teller. Telling your story or any story is a powerful way to get people to listen.
Jesus never said, “This is what you need to do, so just do it.“ He demonstrated the concept by telling a story that drove his message home in a way his audience could understand.
In a similar way, I could tell you that writing articles is what you should be doing to promote your business online, but the message and it’s effectiveness is much better understood if I can tell you my article writing success story. If you don’t have a story, go out and create one.
The story of your experience is how to demonstrate what you are teaching. It’s what makes people listen.
Speak and teach with authority. People listened to Jesus. Why? Because he spoke with authority, meaning he spoke with confidence.
Part of speaking and teaching with authority is thinking the part and believing in what you are saying. Be certain in your tone and avoid using works like maybe, ‘kind of’ or perhaps.
Not always an easy task but having confidence is a mindset and it takes practice. I still have to practice it every day
Just remember whatever you teach, teach with authority. Be confident in what you are teaching and others will have confidence in you.
Cultivate a following. Jesus didn’t have Twitter and Facebook 2000 years ago but he knew a thing or two of the value of gathering followers and he knew how to get them.
Anyone that listened to Jesus and understood what he was teaching was happy to follow him. That’s because he spoke with authority , but he also listened to them, talked with them, showed he cared about them and spoke to them often. In fact he spoke to them several times a day. He also mentioned other important figures in his time and in history that helped reinforce his message and he shared many pearls of wisdom.
Creating your own following can be done the same way, connect with others often, mention colleagues or other niche experts that can help reinforce your message and offer wise thoughts that will help encourage and motivate.
Help others first before promoting yourself. Jesus was compassionate and caring. Often times he helped others first by healing the sick and feeding the hungry before he set out to preach or try to convince the multitudes of his message.
We’re also called to do the same. Give others your best first before trying to get something from them. People will listen to you and follow you if you can help them first before thinking of yourself.
Jesus had a message and he had a mission which was to teach us how to live, how to love and be compassionate, and he accomplished all those things by coming to the aid of others first.
So What has Jesus Taught us About Internet Marketing?
Jesus didn’t have anything to sell but his message and his message is still with us today. I think that’s a powerful sentiment.
Jesus may not have been an internet marketer but I think he would have made a darn good one. I also think it’s interesting how the very things we are taught to do today with regard to internet marketing strategies come from a man that did the very same things over 2000 years ago.