Using Trackbacks to Promote Your Blog

by Ms. Liz on March 12, 2008

Using blogging trackbacks is a great way to promote your blog and initiate a connection with another blogger instead of waiting for those bloggers to discover you, they can also increase the awareness as well as the credibility of your blog.

Imagine if 5 different bloggers trackbacked a post on your blog.  Depending on how popular their blog is, that’s potentially as much as a hundred new readers for your blog! That's a great way to promote your blog and get lots of targeted traffic you may not otherwise get.    

Three Steps to Using Trackbacks

If I write a post on my blog about a post on your blog, my blogging tool will notify your blog to inform you of that. Your blog will then display the excerpt of the post that I made, with a link back to the post on my site. This allows visitors to your site (and you) to know what comments are being made about your post, but the post is on my site instead of yours, as it would be if I had just left a comment.

Here's a rundown of how trackbacks work using Wordtracker:

Step 1

Write your new post as you normally would and mention the blog entry you will be sending a trackback to. So for example you might say something like this:
I found a great site that tells you how to make hand puppets for kids

Here's the html code for that:

I found a great site that tells you <a xhref="http://www.handpuppetsite.com/284/make-hand-puppets/">How to make hand puppets for kids</a>.

 
To get the complete trackback url from the blog you want to reference simply click on the title of the post and the complete url of the post will display in your address bar.  Simply highlight that link to place in your post. If you look at the bottom of the post you want to link to you should see something that says permalink, if you click on it it should bring up the link of the post in your address bar.

Step 2

To send a trackback to the blog you are tracking in your post simply paste the trackback url into the trackback field when editing your blog post.  In WordPress the field will look like this:

 

Step 3

Publish your post as you normally would.  That's it! You have just used a trackback. 

Note that many of the free blogging software such as blogger.com does not support trackbacks.
 



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