Special reports are an Internet marketer's best friend. They are easy to make, sell like crazy and are in high demand, which means you can make fast money with them. 
Special reports are information products that people are willing to pay money for. That means if you can deliver information that people need they will pay you for it. In fact, information products are a billion dollar business online and people are making money each and every month using them.
Quality content is what I've been preaching to you forever and with good reason. It's your chance to rise up above the crowd by drawing interest from your readers. If you've been online for any length of time you probably already realize that but, like most folks, you may not have time or even the interest in creating your own content. I totally relate because it's not something I do much of myself, I get a lot of my information from reliable sources, but we'll get back to that in a minute.
First I want you to take a serious look at how you can use special reports and how they can help you turn the corner in your business.
Here is a super list of 30+ great ways you can actually earn with special reports…
1. Sell it – and keep all of the profits. The most obvious way of making money with special reports is to sell them. (obviously one of my fav's)
2. Sell it through affiliates – and keep some of the profits. This is the similar #1, but your affiliates lead buyers to your sales page and pocket a commission from the sale.
3. Sell it through affiliates – and give them all of the profits. How does this make you money? Well, you build a list of buyers plus you can earn money on the back-end, either by promoting other products in the report itself, or as part of the sales process, or both.
4. Give it away – and build your list. Use the special report as an incentive for people to join your list. (another favorite)
5. Give it away – and make affiliate sales. Embed affiliate links in the report, and you can earn commissions by giving it away. Just add a “Resources” page or sprinkle affiliate links where appropriate.
6. Break it up into blog posts. A blog needs regular content. Write blog posts easily from a special report.
7. Give it away as a bonus to a paid product. Increase the perceived value of a paid product by including a special report – or several – as a bonus. (another favorite)
8. Combine them into an E-book to sell. Turn each special report into a chapter, add an introduction, conclusion, new title and cover, and you’ve got a brand new E-book to sell.
9. Combine related special reports into an E-book, to give away. Same idea as #8, but you give it away for list building and/or affiliate sales.
10. Combine related special reports into a physical book, to sell. Turn the E-book from #8 into a book that buyers can publish-on-demand, such as on Lulu.com.
11. Use it as a basis for an article. Get the most actionable points from the special report, turn them into an article, and submit it to Ezine Articles or another online article directory.
12. Create an audio version to give away, or sell. Some people prefer audio products they can listen to while they’re on the go or doing other things.
13. Use a special report as the basis for tutorial videos – to give away or sell. Videos are hot nowadays. People read all day, so a video makes it super easy for them.
14. Combine the audio and video versions into CDs and/or DVDs – and sell physical products. Physical products don’t cost a lot to produce, but the key is they have higher perceived value than digital products.
15. Use the special report as the basis for a series of marketing videos to build your list and/or drive traffic to your site. Get 3-5 top tips from the special report and turn them into a video you post on YouTube and other video sharing sites, for instant traffic for your blog or site.
16. Use it as the basis for videos to promote affiliate products. Similar to #15, but use the videos to drive traffic to products you’re affiliated with, using your affiliate links.
17. Make it a prize on your Twitter giveaway. Want to get more Twitter followers? Offer a special report to all your new followers. Love this one, it works very well.
18. Give it away in exchange for answering an online survey to do market research. Set up an online survey and give respondents a free special report for their time. Very effective for getting survey responses.
19. Make it a surprise bonus for your customers or subscribers. Delight your existing customers with a free special report they didn’t expect to get and make them loyal to you, for life.
20. Create a teleseminar out of the special report. Create a list of frequently-asked questions the special report addresses, and set up a teleseminar.
21. Make it a monthly resource in a paid membership program. Add useful special reports in the members’ resource area, or make it the featured content of the month.
22. Break it up into an E-course, to sell or give away. Chop up a special report to create an E-mail course or pre-recorded audio course.
23. Use the special report to create free Web 2.0 sites, such as Squidoo and Hub Pages. Create content for Squidoo lenses, Hub Pages and other Web 2.0 sites that promote your products and/or services, or affiliate products.
24. Break it up into autoresponder messages for your subscribers. Use the special report to give your subscribers useful information regularly. Love this one too!
25. Rewrite it to cater to a different or more specific niche. With a few tweaks, you can make a special report appeal to a completely different niche or market. For example, turn a general business report into one just for work-at-home Moms.
26. Use the content to create a mini-site for affiliate marketing. Set up a mini-site (5 pages or less) to promote an affiliate product. Get content from a special report.
27. Create a podcast. Use a special report as the basis for a podcast, which can be in audio or video format.
28. Use it as an upsell or downsell to another paid product. Offer a special report to buyers of a related product.
29. Turn it into a brandable report for your affiliates to use to promote your product or service. Let affiliates give away a special report to draw leads to your site or list.
30. Pull out the most actionable tips from the special report and turn each one into a Twitter Tweet. You become an instant expert!
31. Turn special reports into hand-outs, checklists or even main resource materials for a coaching or paid subscription program.
I hope this has gotten you excited about the potential of using special reports. It's such an ideal way to earn online, and as you've probably noticed, I'm a big fan.
A solution to getting reports and a bonus!
So how do you create all these reports, sounds like a lot of work doesn’t it? It is a lot of work but you don’t have to do it. You can jump-start the process with a special report, sales page, e-cover and more done for you month after month. It's how I get a ton of my information and what's even better is there's a special promotion going on right now at the Special Report Club
Use the code “save10” to get $10 off your first month.
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{ 5 comments… read them below or add one }
How can I promote the products I’m already selling?
Thank you for all this valuable information. I look forward to your emails you share so much!!!
Thank You,
Rosalie
Hi Tina,
Without knowing what you sell it’s hard to come up with a promtion plan but there are still options. The special reports I’m referring to above are geared primarily for business owners, they are a perfect fit because the reports cover topics of interest to businesses. But it almost doesn’t matter what you sell because you could use PLR or private label rights content and format it into your own special report where you could feature your products or use it to contain links that bring people to your website.
I’ve mentioned PLR sites like Nicole Dean’s Easy PLR which features lots of PLR for niches, things like massage therapy, exercise and dieting, video games, wedding planning, home decor, parenting, baby care, home schooling, halloween, geneology, scrapbooking and so much more. You could also have a special report written for you, the idea is to create it and use it to either sell online, get traffic or start an opt-in list. There are tons of great uses. Does that help?
Thanks for posting, I really enjoyed your latest post. I think you should post more often, you evidently have talent for blogging!
Hi, good post. I have been wondering about this issue,so thanks for posting.