My Top 10 Web Site Content Ideas

Let’s face it, the search engines are looking for creativity in a website.  That means they don’t want the same old “hum drum” that everyone else has.  They are looking for unique, content driven sites.

But what does that really mean? 

It means that you have to offer unique information, keep it up to date and make it interesting.  Copying articles to your site that everyone else has is ok but to get a leg up on your competition, your articles must be unique to your site; they should really be your own. Topics can be the same, but the content need to be unique.

Keep your site interesting.  Interject your personality.  Talk to your readers, be humorous, let them know you are a real person that can relate to them.  Give them a reason to come back to your site.

Keeping all those things in mind, here are 10 of my favorite content rich ideas that have all worked extremely well for my sites:      

1. Provide Editorials
This is your own personal opinion about a story or event rather than an objective approach you often see in the newspaper.  Editorials provide food for thought and invite viewer opinions.

You can write editorials yourself or you can urge your visitors to write relevant editorials for placement on your site. A good editorial will keep your site interesting and colorful. 

2. Provide Articles or How-To Guides
Write articles or have them written for you. Use your articles to offer tips, facts, resources and information that your viewers might be interested in.  Write articles with the intention of offering a solution to a problem. Readers also appreciate it when you include your own personal experiences and suggestions.

How-to guides are also very effective. If you can give someone step-by-step instructions or advice on to achieve a desired goal or learn how to effectively do something people will eat it up.  

Always use your own as often as you can. Although PLR or Private label rights articles can be a very good alternative.  I only use PLR articles that are sold in limited quantities, that way you won't have the articles found everywhere, additionally you can also customize them however you wish. The problem with PLR content is that it's hard to find quality PLR articles, however Niche Content Articles is the best I've found so far.

3. Provide a Knowledge Base or Glossary of Terms
Post a question and answers page and/or a glossary of terms.  Both will provide a comprehensive knowledge base of information related to your site's topic.  

A glossary of terms is a perfect way to help educate your viewers and clarify confusion.  Also, as new questions come across your desk, they can be added to your Q&A page, expanding and updating your content on a regular basis.

4. Provide News Stories
Post the latest news stories related to your site's topic.  Simply post a news item you find interesting and relevant and write a brief 2-3 line summary.  Below the summary attach a link to the full story.

Remember to post only articles that are recent and relevant.  Old or off-topic pieces will result in lost visitors.

5. Offer Contests or Surveys
Posting a contest or a survey allows your viewers to be interactive with your site.

Contests are unique because they can make your site 'sticky' meaning your visitors will check back frequently.  Additionally, conducting surveys will provide you with information about your visitors and what they are looking for but once your survey has been completed and tallied, you can post the information to your site.  

People love to enter contests and offer their opinion. Both options offer unique ways to get your audience involved and provide you with interesting content.

6. Provide Guest Interviews
Find an expert in your field and ask them to consider doing an interview with you. Compose a number of relevant or burning questions that you can ask your guest speaker.  You can later post the question & answer interview to your website.

7. Post a Calendar of Events
Offer a calendar of events that pertains to your site's topic.  For example, if you have a site for runners, offer a calendar of marathon events.  Your viewers could come to rely on you for such events encouraging return visits.

8. Give Product Reviews
If you have purchased a product that your viewers may be interested in, post a product review.   This not only adds original content, it creates credibility and establishes you as an informative resource.  This form of content is also ideal when offering affiliate products.

9. Post a forum on your site
This is an excellent idea for your site because it provides your visitors with candid, up-to-date information.  A forum lets visitors post comments, questions, articles, opinions product reviews and whatever else anyone wants to talk or debate about.  Visitors not only add their content, they can also help you network and build joint ventures. It’s almost a perfect way to generate interest in your site.
10. Create a Blog
Blogs are easy to create, they offer a variety of information sources on a huge number of specific topics and the search engine spiders love them. That's because blog content is updated in real time offering its visitors news and information that isn’t readily available anywhere else. 

My Best,
Ms. Liz

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  1. work at home ideas says:

    Excellent tips. I’ve not used all of them so this information is very useful to me. As for keeping websites updated, I’ve learned from a SEO Specialist friend that you have to update it every 17 days. Don’t ask me why 17 but he has done extensive SEO testing for 5 years. Thought I shared it here since this is mentioned.

    Peter Lee

  2. Elizabeth says:

    Hey Peter,

    I think that’s probably very good to know.

    I like to make updates ‘at least’ once a week but for extra added benefit I try to update more often.

    However for those that can’t make that commitment it takes some of the pressure off knowing that maybe updating within the two week range or 17 days is still ok :-)


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