I just finished going through the AWAI Accelerated Six Figure copywriting course and found it an impressive way to learn copywriting.
Michael Masterson, along with his extremely gifted copywriting associates, have put together their best professional secrets, strategies and personal tips in this powerful product.
I was impressed with the course from the very beginning because of its ability to hold my attention and really drive ideas home.
Copywriting can seem a little intimidating at first, but like the AWAI team is always saying…
“If you can write like you talk and follow some simple, yet powerful techniques, you can create a life where you’ll enjoy the kind of personal and financial freedom most people only dream about.”
To start, here’s what the course comes with:
-The 41 chapter Training manual manual and a great section on ‘Starting your own direct Response Business’. It’s loaded with comprehensive assignments and great examples.
- The “Hall of Fame” Book that has some of the most successful sales letters ever published and excellent commentary on why those sales letter work.
- A package to help you write your first sales letter, including an opportunity to win $10,000 from AWAI by writing a sales letter for them
- A subscription to The Golden Thread, a weekly e-letter featuring writing tips, advice, success stories, and, yes, JOB OPPORTUNITIES.
- Free access to the DirectResponseJobs.com, a site where dozens of jobs from some of the top marketing companies in the industry are looking for skilled and eager copywriters to write for them.
As I read the introductory materials I felt motivated, that’s actually a theme that runs throughout the course.
There is a lot of course material to cover, but don’t let it overwhelm you, I completed the course in about 8 weeks spending about 6 hours a week on the reading and exercises.
By the way, this is a learn-by-doing and practicing course, Michael Masterson insists on it – no fair taking shortcuts. He wants you to be committed from the get go, and you somehow feel you don’t want to disappoint him 
These exercises will drive home every single one of the strategies that are so valuable to a successful copywriter. You’ll learn them, practice them and understand how to use them effectively.
The course also includes examples that will help you visualize how to use the strategies taught and these strategies can be applied to just about any sales situation you might have.
The blue ’Hall of Fame’ book shown in the picture above is filled with actual direct mail letters and direct response ads that provide you with endless ideas on how to write persuasively. The letters really helped train my brain to recognize those golden nuggets of writing that readers respond to.
You’ll come out of the course effortlessly recognize the things that people respond to when buying. You’ll learn how to write so that it grabs a reader’s attention as well as captures their hearts and minds. But, best of all, you’ll be able to make your reader take action - now, today!
The AWAI program is entirely hands on. You actually “write while you learn”, which means you’ll be building a small portfolio of copywriting work you can use to break into the industry.
But you won’t be just taking the course and then forgotten. The AWAI team introduces you to all elements of the industry, from what you need to know about the copywriting business …to writing powerful letters … to actually launching your copywriting career.
AWAI has a reputation for churning out top-notch writers, in fact many of the big direct mail companies come to AWAI when they are looking for writers. Having this course under your belt is saying something.
Who Should Consider the AWAI Accelerated Six Figure Copywriting Course
This copywriting course is designed for the person that wants to make a full time career of writing salesletters, primarily direct mail salesletters. Personally I wasn’t interested in writing only salesletters. I do write a few salesletters a year and it’s helped me considerably with that, it’s even helped with my affiliate marketing, but unless you want to write sales letter for a living and consider copywriting as a viable career, this course may be a bit overkill.
However if you write to persuade at all in your business, whatever it is, this isn’t a bad course to have under your belt.
Here’s where you can find out more about the AWAI Accelerated Six Figure Copywriting Course. Review why it’s an industry leader when it comes to copywriting.
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