Smart internet marketing can include lots of different marketing methods but it should always start with good web page optimization strategies.  Remember, the search engines don't rank websites they rank pages. 

While it's not feasible to delve into the bowels of search engine algorithms, there are two basic web page optimization factors that play key roles in optimizing your site. They are typically referred to as on-page optimization and off-page optimization

On-page optimization refers to the elements of your web page that you can optimize yourself while off-page optimization refers to the elements of linking and how your link partner sites link to you.

Let's discuss each of them… [Read more...]