Using Keywords For SEO – Copywriting Strategy Straight From Matt Cutts


If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy. What I love most about […]

Deep Linking – Stop Linking To Your Home Page!

Deep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page. I mention that because so many online business owners and marketers  send visitors, and links, to their home page when linking opportunities occur. While that seems logical, it’s not the best strategy for […]

Search Engine Optimization & Positioning Keywords

Search Engine Optimization and positioning keywords isn’t hard.   In fact  you can write search engine optimized content yourself by following a simple structure for each of your web pages. If you can think of the search engines as text machines, which is  really what they are because everything in search engine optimization is based […]

Title Tag Examples That Compel More Clicks

Don’t simply write your page’s title tag as a title, use it to help you get more clicks. Because the search engines use your title tag in their search listings when displaying your site, you should be thinking of it as free advertising.  That means crafting your title tag to command more clicks. But how […]

Tips for Using the HTML Header Tag

One of the things I’ve paid some close attention to lately, especially for improving page rank, is the HTML header tag. Since hearing so much about how the search engines are considering the header tags more significant than in the past, I’ve been making a few tweaks and have seen some improvement on a few […]

How to Get More Clicks on Your Google Search Engine Listing

If you’re web page has made it to the first page of Google, perfect, but are  you getting clicks? If not, it might be time to learn how to get more clicks on your Google search engine listing. You may already be using smart web page optimization, but that may not be enough. Not everyone […]

2 Cool Tips To Finding Quality Websites for Building Backlinks

Building backlinks is one of the best ways to improve your search engine rankings. But how do you find the websites that will deliver quality backlinks? If you’re blindly searching the web for quality sites, it can take forever to find them,  not to mention, it can be exhausting. Here are 2 cool tips that […]

On Page Keyword Optimization – An Easy Checklist for Getting It Right

Finding the right keywords and them optimizing them for each page of your site is one of the most important things you can do for ranking well in the search engines. I actually enjoy this kind of optimization because it’s something I can control, unlike off page optimization and linking. Here’s a simple keyword optimization checklist […]