Using Keywords For SEO – Copywriting Strategy Straight From Matt Cutts

keywords for seoIf you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.

What I love most about the article is that Matt is telling us exactly what Karon has been saying all along… [Read more...]

8 Post Penguin Recovery Tips

post penguin recovery tipsSince April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.

If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.

You might ask, what are the benefits of SEO?  Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.

Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings. [Read more...]

Deep Linking – Stop Linking To Your Home Page!

deep linkingDeep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page.

I mention that because so many online business owners and marketers  send visitors, and links, to their home page when linking opportunities occur.

While that seems logical, it’s not the best strategy for making sales and generating backlinks.

Why Not? [Read more...]

Search Engine Optimization & Positioning Keywords

search engine optimizationSearch Engine Optimization and positioning keywords isn’t hard.  

In fact  you can write search engine optimized content yourself by following a simple structure for each of your web pages.

If you can think of the search engines as text machines, which is  really what they are because everything in search engine optimization is based on words, then it only makes sense that writing  strong, well-optimized copy will serve both the  search engines and your customers.

And that’s what will bring you higher rankings, conversions, and of course, sales.

Have  you ever heard people who say that it’s important to overload your copy with your  keyword phrase?  The idea is that   including your keywords several times in your copy makes a difference, it doesn’t.  There’s much more to it than that.

It’s not quantity that matters in this situation,  it’s a creative balance of how and where you use and position your keywords and key phrases that delivers the impact.

It might sound complicated, but really it’s not!

The process is very logical.  It’s one of those things that, once you see it laid out before you, you’ll wonder why you never thought of it yourself.

Most people don’t get how simple this really is.  I didn’t until I began listening to Karon Thackston.   Her SEO copywriting guide was an eye opener for me,  not only for how and where to position keywords effectively but how to write copy that creatively gets the attention of the search engines and my readers as well.

But don’t run out and get Karon’s guide just yet.  Karon’s holding a free webinar this Thursday, Nov. 17, that you can get in on completely free.

The webinar itself will give you a well thought out simple plan of action including a proven approach to improving the overall performance of all your web pages.  Which means you’ll find out how to craft well balanced, optimized copy that guides visitors click-by-click from your search engine listing all the way to your “Buy Now” links.

Karon’s seminars are always an opportunity to come away with awesome tidbits on writing search engine optimized copy and how to use keywords, and the webinar will be interactive so you’ll also have a chance to ask questions at the end.

Like I mentioned, the webinar is completely free but I will say that I’ve never attended any of Karon’s webinars that I didn’t come away with some awesome ideas and practical suggestions.   These are things that her own clients have paid her for and that she used when writing their copy.

Here’s where to register:

If you miss the webinar for some reason, you’ll be able to hear the recording later, but you’ll have to register first so she can send you the recording.

If you miss her registration, there will be other webinars so keep an eye out.  You can also get a hold of  Karon’s  SEO copywriting course which is her mainstay product and is an excellent resource for writing search engine optimized content and positioning your keywords effectively.

Title Tag Examples That Compel More Clicks

Don’t simply write your page’s title tag as a title, use it to help you get more clicks.

Because the search engines use your title tag in their search listings when displaying your site, you should be thinking of it as free advertising.  That means crafting your title tag to command more clicks.

But how can you compel more clicks with your title tag?  Let’s look at these title tag examples: [Read more...]

Tips for Using the HTML Header Tag

html header tagOne of the things I’ve paid some close attention to lately, especially for improving page rank, is the HTML header tag.

Since hearing so much about how the search engines are considering the header tags more significant than in the past, I’ve been making a few tweaks and have seen some improvement on a few of my web pages where I’ve used the HTML header tags correctly.

So let’s take a look at how I use them and a few of the tips I’ve picked up that might help you as well. [Read more...]

How to Get More Clicks on Your Google Search Engine Listing

If you’re web page has made it to the first page of Google, perfect, but are  you getting clicks?

If not, it might be time to learn how to get more clicks on your Google search engine listing.

You may already be using smart web page optimization, but that may not be enough. Not everyone on Google’s first page listing gets clicks.  Getting more clicks means your search engine listing needs to pop.

[Read more...]

2 Cool Tips To Finding Quality Websites for Building Backlinks

Building backlinks is one of the best ways to improve your search engine rankings.

But how do you find the websites that will deliver quality backlinks?

If you’re blindly searching the web for quality sites, it can take forever to find them,  not to mention, it can be exhausting.

Here are 2 cool tips that I use to help with finding quality websites for building backlinks that will make locating them a lot easier ;-) [Read more...]