If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.
What I love most about the article is that Matt is telling us exactly what Karon has been saying all along… Read More →
Since April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.
If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.
You might ask, what are the benefits of SEO? Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.
Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings. Read More →
Deep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page.
I mention that because so many online business owners and marketers send visitors, and links, to their home page when linking opportunities occur.
While that seems logical, it’s not the best strategy for making sales and generating backlinks.
Why Not? Read More →
It gives me goose bumps when I hear that 70% of web users click on the natural search results instead of the paid results to find what they are looking for.
That’s a great reason for optimizing your website or blog and the good news is that it won’t cost you anything but your time.
To get you started, here are 10 search engine optimization strategies for higher ranking, naturally! Read More →
Search Engine Optimization and positioning keywords isn’t hard, in fact you can write search engine optimized content yourself by following a simple structure for each of your web pages.
For example, if you think of the search engines as text machines, which is really what they are because everything in search engine optimization is based on words, then it only makes sense that writing strong, well-optimized copy that serves the search engines, and your customers, will bring you higher rankings, conversion rates, and of course, sales.
That’s what works for me
Read More →
Don’t simply write your page’s title tag as a title, use it to help you get more clicks.
Because the search engines use your title tag in their search listings when displaying your site, you should be thinking of it as free advertising. That means crafting your title tag to command more clicks.
But how can you compel more clicks with your title tag? Let’s look at these title tag examples: Read More →
One of the things I’ve paid some close attention to lately, especially for improving page rank, is the HTML header tag.
Since hearing so much about how the search engines are considering the header tags more significant than in the past, I’ve been making a few tweaks and have seen some improvement on a few of my web pages where I’ve used the HTML header tags correctly.
So let’s take a look at how I use them and a few of the tips I’ve picked up that might help you as well. Read More →
If you’re web page has made it to the first page of Google, perfect, but are you getting clicks?
If not, it might be time to learn how to get more clicks on your Google search engine listing.
You may already be using smart web page optimization, but that may not be enough. Not everyone on Google’s first page listing gets clicks. Getting more clicks means your search engine listing needs to pop.
Read More →