Most of us don't want to come across as 'bossy' but when it comes to marketing online it's a fact that viewers like to be led by the hand on what to do and where to go.  After all, your visitors are looking for information and you're wise to direct them on where they can get it.  You do this by using a strong call to action.

Think about it.  Why do people come to the internet? They are looking for help, answers to their problems and guidance.  If you have the answers then you want to be sure your visitor finds them, so lead them where you want them to go.

This doesn't mean to simply point your viewers at things to buy. Yes you may have a book or great product that is ideal for whatever it is they need help with but simply telling someone to buy without backing it up with details and benefits won't work.   [Read more...]