Tag Archives: Long Tail Keywords

Wordtracker vs Google Keyword Tool & How Google Falls Way Short

wordtracker vs google keyword toolIf you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use.  Instead you’d use a keyword tool that can generate the best keywords for your web pages, right?  That just makes good sense.

So what keyword tool should you use?

There are lots of keyword research tools available, the most popular being the Google keyword tool, primarily because it’s free.  However, as popular as Google’s free tool is, it falls short when it comes to helping me generate more traffic, perform keyword competitor analysis, and increase my profits.

After almost ten years on the web, 3 blogs and 4 websites later, I felt compelled to evaluate Wordtracker vs Google keyword tool.  It was actually on the recommendation of my admired and hugely successful friend Karon Thackston, that Wordtracker would perform much better for me.

I’m now a loyal Wordtracker user and so glad I am because Wordtracker gives me more of what I need to be found online, something I couldn’t squeeze out of Google.

But I know what you’re thinking… Read More →

Long Tail Keyword Research

long tail keyword researchLong tail keyword research is about finding descriptive keyword phrases.  It’s the  long tail  phrases that will bring you the most targeted visitors, and the most traffic.

Long tail keyword phrases are typically 3-5 words in length and are much more descriptive than the basic one or two keyword phrases.

An example of a long tail keyword would be ‘womens red running shoes’.  This is a more descriptive keyword phrase than the more common phrase  ’red running shoes’.   

Typically, marketers like to go after the keyword phrase that gets the most searches which would, in most cases, be the less descriptive phrase, but the truth is those popular keywords only make up about 30% of the searches on the web, the remaining 70% come from the more descriptive long tail keywords.

Here’s how to go about your long tail keyword research for giving you the best chance to rank well in the search engines.

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