Wordtracker vs Google Keyword Tool & How Google Falls Way Short

wordtracker vs google keyword toolIf you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use.  Instead you’d use a keyword tool that can generate the best keywords for your web pages, right?  That just makes good sense.

So what keyword tool should you use?

There are lots of keyword research tools available, the most popular being the Google keyword tool, primarily because it’s free.  However, as popular as Google’s free tool is, it falls short when it comes to helping me generate more traffic, perform keyword competitor analysis, and increase my profits.

After almost ten years on the web, 3 blogs and 4 websites later, I felt compelled to evaluate Wordtracker vs Google keyword tool.  It was actually on the recommendation of my admired and hugely successful friend Karon Thackston, that Wordtracker would perform much better for me.

I’m now a loyal Wordtracker user and so glad I am because Wordtracker gives me more of what I need to be found online, something I couldn’t squeeze out of Google.

But I know what you’re thinking… [Read more...]

Long Tail Keyword Research

long tail keyword researchLong tail keyword research is about finding descriptive keyword phrases.

It’s the  long tail  phrases that bring the most targeted traffic.

Long tail keyword phrases are typically 3-5 words in length and are much more descriptive than the basic one or two keyword phrases.

For example the long tail keyword phrase  ‘womens red running shoes‘ is a more descriptive keyword phrase than the more common phrase ‘womens red shoes‘.   

Typically, marketers tend to go after the keyword phrase that gets the most searches which, in most cases, is the less descriptive phrase.

But guess what? [Read more...]