How we use keywords for writing copy is changing right before our eyes, and if you’ve seen a drop in traffic and sales that’s because you’re probably falling behind the Google changes.
Google has significantly raised the bar for how we use keywords for writing copy.
What’s more is that this push for higher quality standards is affecting the rankings and sales of every blog and website.
That means we can’t keep optimizing our copy with keywords the same way we did a few years ago, we need to get up to speed with doing it right – and doing it quickly if you don’t want to suffer any more drops in traffic and sales.
The Way We Use Keywords for Writing Copy Isn’t So Obvious Anymore
It’s hard to make these changes on your own by trying to figure out what others are doing and by second guessing the search engines or even using the latest blogging plugins, they certainly help but there are even more things, specific things, that you can do to improve your copy that others aren’t doing. These ideas have actually come from getting into the mind of Google. [Read more...]
If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.
