For those that have seen a drop in traffic and sales you’ll especially need to think about making some changes.
As bloggers and website owners we can’t keep optimizing our copy with keyword strategies that are outdated.
We need to get up to speed with doing it right – and doing it quickly to avoid dropping out the search engine rankings altogether.
The Way We Use Keywords Isn’t So Obvious Anymore
I use to make SEO and keyword changes by simply trying to figure out what others were doing, listening to the experts, and following Google’s recommendations. Those things can help but, sort of.
However there are more things, specific things, that you can do to improve how you use keywords in your copy that others aren’t doing. These ideas have actually come from getting into the mind of Google. [Read more...]