Most of us don't want to come across as 'bossy' but when it comes to marketing online it's a fact that viewers like to be led by the hand on what to do and where to go.  After all, your visitors are looking for information and you're wise to direct them on where they can get it.  You do this by using a strong call to action.

Think about it.  Why do people come to the internet? They are looking for help, answers to their problems and guidance.  If you have the answers then you want to be sure your visitor finds them, so lead them where you want them to go.

This doesn't mean to simply point your viewers at things to buy. Yes you may have a book or great product that is ideal for whatever it is they need help with but simply telling someone to buy without backing it up with details and benefits won't work.  

If a viewer is ready to spend their hard earned money, they first want to be sure what they are buying will not only be what they need but is worth it.

Most marketers like to flash features and benefits in front of potential customers but to actually make the sale your viewers are going to need much more than that.  They need some personal convincing; they need to be compelled to buy.  The term has been coined 'preselling' and has been brilliantly captured by Ken Evoy in his book "Make Your Content Pre-sell" 

A good presale will include things like providing a personal story, product comparison or personal product review.  Your viewer has to believe you are speaking from your heart.  If you're not, believe me your readers can tell, you won't be fooling anyone.

Now that you've got your readers attention and trust, it's time to demonstrate your call to action.   You want to compel a response from your reader, so ask yourself, what do you want your reader to do once they finish reading your content?  Don't assume they know.  If you want them to check out your latest ebook or gadget, tell them.   Your call to action should follow naturally and build upon what you've already said.  You want them so engrossed by what you just told them that they can't resist the click.

Be specific with your message and avoid vague suggestions. Use concrete terms and descriptions, for example, "Save $10 if you buy today".

Studies have also shown that readers respond well to a P.S. at the end of a written offer, this if often an excellent place to put your call to action.

Here are just a few effective calls to action you can use:

"Click to register for your free report"
"Get Your Free Copy Today"
"Click here to learn more"
"Order now and receive… "
"Here's where to get the limited time offer"
"Check these great features here"

Don't be afraid to direct your readers by making a compelling presale and following it with a strong call to action. It's the best way to improve conversion rates thus increasing your sales and profits. 

I write a lot about the new web 2.0 technology and WordPress blogging because it's the hot topic for site builders, but the fact of the matter is, creating a WordPress site or blog might me more of a challenge for new site builders, and perhaps even experienced ones. 

I have to admit, I've created several WordPress blogs but without my Staticblogging guide I'd be having a much harder time at it, but that's where SBI (SIte Build It!) is a much more appropriate solution.  You don't need any other tools; you have everything you need from your website, to your host, to your domain name to all the training necessary.

So yes, I could go on about the hundreds of SBI! features and benefits but it's way more fun watching these videos of people who use and love SBI! It kind of puts it all into perspective on how using Site Build it is not only easy to use but doesn't require the technical know-how that building a WordPress site takes, and I can assure you, it's every bit as good.

==> For More about Site Build It, read my personal Site Build It Review.