Those starting a new business online often wrongly assume the only way to own a domain name is to register a new one using a domain registrar such as GoDaddy.com.
But the truth is, buying an existing domain name can give your new business venture a head start by giving you a distinct search engine advantage.
The reason for this is that older and existing URL’s are given greater preference compared with brand new domains. With over 90% of all online transactions originating from an online search, having strong search engine visibility is absolutely vital.
Moreover, around the same percentage of search engine users also only ever click on results that appear on page one, so if your business is not found here, is it not likely to ever be found. [Read more...]