After SEO, PPC and Social Media, Google Analytics is sometimes considered a bit of an afterthought for some individuals when building a business on the web.
But optimizing and measuring the successes of your SEO, PPC and Social Media campaigns is made a lot easier by using Google Analytics. It provides a whole array of statistics for you to delve into, showing you how the visitors to your website found you and how they’re interacting with your site.
One problem with Google Analytics however, is that it is so in-depth it can be a little daunting for first time users as to which metrics they should be looking at to analyse effectively the performance of their website and SEO practices.
By taking the time to use and learn Google analytics, you’ll find that it can be very simple to use, all you need to do is paste a tracking code into your website to start using it and away you go, you now have all kinds of metrics available at your fingertips. [Read more...]