If you want to write web copy that sells, you have to persuade your readers into believing your offer is valuable and motivate them to take action.
Sounds simple enough, but it’s challenging.
Writing copy that sells is more than simply making a few persuasive statements, asking for the sale and calling it good.
Personally, once I buckled down and made a serious effort to understand and use the conventional wisdom and copywriting principles taught by the copywriting professionals, my copy began to pull in sales.
My main mantra was - Write Web Copy that Sells.
You can do the same by applying these 10 essentials… Read More →
If you’re reading this post, you’ve probably thought about how to create a special report for your business, but if you’re like most business owners you’re not sure how to get it done, how much work is involved or even if it will be good enough.
Here are a few things I’ve found useful for getting me started and some added tips for how to create special reports quickly, what you can do with your reports and tips for making them appeal to your readers. Read More →
There are lots of good blogs on the Internet. And if you run a blog yourself, some of the content on these blogs will fit right in with your subject matter.
But one of the biggest challenges that bloggers face – whether they’re blogging it for business or pleasure – is how to handle content that may be copyrighted.
Using guest bloggers and other techniques can help you to stay on the right side of copyright laws. Read More →
Guest Post by Jordan Mendys
So you’ve started your online business, you have your product and/or service, and everything else is set in place.
But what about your promotional copy?
Most people will have a blog or website set up in which they can reach out to their audience and clients. But what is the message that you want to get across? What do you want people to know about your product?
The bottom line is, how are you going to market your business to potential clients so that your message will generate income?
The most important thing you can do as a business owner is to create effective marketing and promotional copy for your business. Read More →
Did you ever think that your blog writing style could be turning your visitors away?
A painful thought isn’t it? But it could be, especially if you’re writing your blog posts based on how you were taught to write in school.
Blog writing is different than traditional editorial or article writing. Your blog needs to project a writing style that is interesting, easy to read and personalized.
Take for example some of the most popular bloggers on the web. What makes their blogs popular?
It’s their style of writing. It draws you in at the title, and keeps you reading until the very end.
So how do they do it?
Their writing style is relaxed, easy to read and holds your reader’s interest from one point to the next. Unlike the traditional, academic style of writing that can be dull and an effort to get through.
Here are some helpful tips that will improve your writing by showing you a writing style that will keep readers interested from beginning to end.
Read More →
By Karon Thackston
Why did you pick the toothpaste you use?
Were you looking for whiter teeth? Fresher breath? Help with sensitivity? Tarter control? It’s pretty unlikely you just walked down the isle at the store and swiped one off the shelf without thinking. There is almost always a reason for using a particular toothpaste because each one carefully broadcasts why you should buy theirs right on the side of the box.
While there are now a couple of toothpastes that offer to do it all, most profess a single, unique competitive advantage (UCA). They do one thing and they do it very well. It makes it extremely easy for people to choose the right one for them.
Take note because that’s also all it takes when you’re creating a UCA: ONE way you’re different or better than your competition. Not a dozen ways, not four ways . . . just one. Read More →
One of the most powerful elements of copywriting is the Postscript or P.S.
Did you know that besides your headline, the postscript is often the very next thing your reader sees. That’s especially true for people who like to scan content, like me
So what does that tell you? That using postscripts in your articles, blog posts, and even emails are a great way to summarize and drive home the benefits you stressed in your content. It’s also a great place for your call to action. Read More →
If your site’s losing sales, it could be your landing page. Make sure you’re not making these 5 landing page mistakes that could be costing you valuable sales.
The 5 Biggest Landing Page Mistakes that Cost You Sales
By Karon Thackston
It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to that page from some prearranged campaign. In other words, visitors don’t land on the page by accident: they click there because they’re following instructions from an email, banner ad, PPC ad, bio in an article or any number of other sources.
Why then do so many landing pages fail miserably? Most often, it’s due to one of five errors. And, thankfully, all five are easily fixed. Read More →