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Do It Yourself SEO Checklist

July 21, 2008 By Ms. Liz Leave a Comment

Most online businesses appreciate being able to do things themselves …I know I do. It not only saves me money but I learn a few things along the way Wink 

SEO isn't hard; it's just a matter of knowing the key strategies, understanding why they work and putting them into practice.  As soon as you start doing them they'll become second nature to you and pretty soon you'll be doing them without even thinking about it. 

So if you've got a website and want to optimize it without hiring a professional or using expensive tools, here's what you need to do …        [Read more...]

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Filed Under: SEO & SEM Tagged With: articles, blog, blogging, checklists, google, headings, professionalism, seo, target, traffic, wordtracker, writing

Ezine Advertising Tips

May 25, 2008 By Ms. Liz 1 Comment

It took me a long time to actually begin using ezine advertising for my business but once I begain cranking out ezine ads I soon came to realize that ezines are actually one of the most effective and affordable forms of website advertising for promoting your products and services and encouraging traffic to your web site.  
 
The number of ezines published on the net has exploded from several hundred in 1996 to literally thousands of publications today that cover a range of topics so they're a pretty good form of advertising for any online business.

You can find ezines that sell ads for as little as $8 an ad, however solo ads generally pull the best resonse. Top sponsor ads on the other hand allow you between 5 and 8 lines of copy and are included in regular ezine issues near the very beginning of the newsletter.

Here's a breakdown of the ezine advertising options…   [Read more...]

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Filed Under: Writing/Copywriting Tagged With: articles, headlines, sale, tips, traffic

Your Website Structure Counts

May 21, 2008 By Ms. Liz Leave a Comment

One of the things that's important to the success of your website, but often overlooked, is your website's structure. Today the search engines place fairly hefty weight on how your site is laid out, what components are included and your content.

Let's start with one of the basic components that easily get out of whack for most sites — directory structure…      [Read more...]

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Filed Under: Create A Website Tagged With: articles, goodness, headings, niches, plr, review, seo, undefined

Tips for Writing a Captivating ‘About’ Page

May 19, 2008 By Ms. Liz Leave a Comment

There are some very key clues you can get from reading an individual's 'about' page. 

For example, is the person genuine?  Are they interested in selling me something or are they going to offer me real help?  Are they qualified to help me?   What experience got them to where they are?  Will they keep me interested or bore me to tears?

About 80% of the about pages are dull and uninteresting.  That's probably because our instincts are to get down to business and sound professional. There's noting wrong with sounding professional but we often sacrifice letting our readers know who we are by getting caught up in the technical, professional mumbo jumbo.  

Here's a good example.  Mary Jane is an article ghostwriter and writes a bio that looks like this …. [Read more...]

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Filed Under: Writing/Copywriting Tagged With: articles, professionalism, tips

Blogging is a Mistake?

April 29, 2008 By Ms. Liz Leave a Comment

Recently I've been following the buzz that Ken Evoy has generated with the article he sent out called:

"Why Blogging Is A Massive Mistake".

Just the title is enough to raise an eyebrow.

I don't think blogging is a mistake and I'm sure the millions of bloggers out there would agree.

If you read Ken's article, he makes some interesting points, but they are all debatable.

For example let's look at the 3 major flaws Ken points out with Blogging… [Read more...]

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Filed Under: Blogs/Blogging Tagged With: articles, blog, blogger, blogging, buzz, goodness, job, marketer, marketers, marketing, mistake, subscriber, subscribers, tips
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