Does your website get less than 100 visitors a day? You could be getting twice that just by following these 9 steps to increase website traffic.
Chances are you’re doing many of these steps already, but adding those that you may have left off could help you see, in just a few weeks, a substantial increase in visitor traffic.
Step 1. Target the right keywords
Finding the right keywords is what will set the stage for the rest of your webpage optimization. So consider carefully what keyword phrase you will use. Be sure that it is relevant to your content and focused to what your page is about.
I recommend using a keyword tool to find your keywords so that you’ll know what keywords web users are using to find your content.
Stay away from single keywords, they are too general and hard to compete with, instead use long tail keywords, these are the keywords that will be more descriptive and easier to rank for in the search engines.
Step 2. Name your pages appropriately
Name your webpage using your keyword phrase. If you have a page that uses the keyword phrase ‘vegetarian weight loss’ for example, use that phrase as the URL and separate the words with hyphens.
The page name would look like this:
Step 3. Use a Descriptive title tag for every page
Once again, use your keyword phrase in the title tag. Using our example above, your title tag would be ‘vegetarian weight loss’.
Step 4. Use a description tag that describes your page
Your description tag should also contain your keyword phrase but it should be more descriptive as to what the page is about.
For example, the description tag might say something like
‘A vegetarian weight loss diet that guarantees fast weight loss.’
Step 5. Include relevant, Informative and Unique Content on your page
Keep your page’s content focused, straying off topic confuses readers as well as the search engines. If you want to reference a sub-topic, use text links to take the reader to other pages that discuss those topics.
I like to keep the who, what, where, when, how and why questions in mind when I write. It helps when trying to provide content that will inform and benefit.
Keep your content unique and interesting by offering personal tips, ideas and personal experiences.
And write conversationally adding a flair of personality.
Step 6. Use Descriptive Headlines throughout your content
Your headlines will go in the body of your text. For example, our vegetarian weight loss page might have that phrase as the main headline, then for each section of the page we may have sub headlines that are:
<h1>Vegetarian weight loss tips</h1> with the number in the tags corresponding with the size of the font).
<h2> The benefits of vegetarian weight loss </h2>
Step 7. Use ALT tags with a Graphic
Most people’s eyes will gravitate to a graphic on the page before they even read the text. So use a graphic that helps your reader connect with your content. A nice graphic also makes your content friendly.
If using a graphic don’t forget to add your keyword phrase in the graphics alt tag. Search engines can’t read graphics so using an alt tag gives them one more piece of information about your page.
Here’s an example of an alt img tag:
<IMG xsrc=”yourgraphic.jpg” ALT=”your-main-keyword-phrase” />
Step 8. Keep your website easy to navigate
A website that is hard to navigate will frustrate a visitor, encouraging them to leave.
Before you even begin building your site, map out your topics and categories carefully. Once again a good keyword research tool can help you determine what categories fall under your main site topic.
Using our vegetarian weight loss example, I can see when using Wordtracker, that people interested in vegetarian weight loss also want to know about:
- vegetarian weight loss meal plans
- muscle building on vegetarian diets
- high protein vegetarian diets
- low carb vegetarian diets
- healthy vegetarian diets
- benefits of a vegetarian diets
Those would be the things to include as site categories in your navigation.
Additionally, your site navigation should be available on every page of your website.
Step 9. Get High Quality Backlinks
The search engines, especially Google, use backlinks as a way of determining the quality of your site. However, quality backlinks are the only links that count. Getting high value backlinks will increase your visibility and impress the search engines.
The best ways to get these valued backlinks is by writing good articles, commenting on blogs and forums, and writing quality guest blog posts that are featured on popular, related blogs. However Keep your inbound links coming from a variety of authority sources, directories and websites.
So there you have it, my 9 steps to increase website traffic. Make it a habit to follow these steps for every page of your website and I’m confident that within just a few weeks time, you’ll see more traffic.