Just how effective social networking for groups and communities? Let’s take a closer look as we delve into a few studies show how we actually benefit more than you think.
Guest Post By Susan Wells
You’ve heard it time and again, on the news, from grouchy parents and teachers, even so me kids themselves that social networking sites like Facebook are just a waste of time, that so many people spend so much of their lives on the Internet and that “real” socializing no longer occurs.
Interestingly enough, though, several studies show that groups, communities and organizations benefit substantially from having and maintaining an online presence.
The Pew Internet and American Life Project, an on-going research project that has compiled an impressive and diverse array of data about how the Internet impacts our lives, determined in a study that groups substantially benefit from the “social side of the Internet.
The study asked several questions to 27 groups. The groups represented a wide variety of specific goals and interests, including religious groups, social advocacy groups, political groups, and recreational groups. Read More →