I've used Google Adsense ads for a few years now and they bring me in a steady paycheck each and every month. However, if you use Adsense you may have noticed that your monthly income has declined a bit.
Now there are several theories for that, in fact Jason Lee Miller over at Webpronews has a few ideas that are definitely plausible but in my opinion, it's probably due to a combination of factors.
The bottom line is that whatever the reason, it's probably not a good idea to rely on Google Adsense as your sole source of income. We all know Google likes to change things and what seems like a goldmine one month may turn into a lump of coal the next.
But I'm still a fan if Google Adsense and I use the ads on many of my websites because I can get a fair amount of income from them, however it helps to know that there are websites and website topics that can make it harder to make money with Google Adsense while others do very well.
For example, political sites or blogs can generate tons of traffic but political ads don't generally pay very much. Also it's hard to get the right ads to serve your site. Political blogs generally take a political side or point of view and getting the right ads to complement your site's viewpoint is difficult at best. During election season there may be more advertising competition however typically they don't generate very high bids.
The same is true for religious sites; again it's hard to serve ads that correctly relate to your sites beliefs or views and the ads don't pay well.
Celebrity or gossip sites don't do well either, you would think so since there are so many of them, but even though they can bring in high traffic they don't bring in a lot of high product value. You can associate celebrities with movie tickets, DVD's or concert tickets and try to promote those types of items on your site but as far as advertisers go, most aren't shelling out the big advertising bucks.
Other sites that tank when it comes to Google Adsense are gambling and adult content sites. Google doesn't allow advertising on sexually explicit sites and they are not fond of gambling either. Not sure about drug sites but Google doesn't allow them for Adwords so they may not allow the Adsense ads either.
Now where Adsense does seem to do well is with Skincare. I have a skin care site that covers several topics of skin care. The section of the site that gets the most traffic is the anti-aging skincare. The products sold on that site bring me about 23% of the revenue while 77% comes from the Google Adsense ads. Kind of sad for the products but the Adsense does very well.
Another top adsense earner are the tech blogs. Most tech advertisers pay top advertising dollars, so it doesn't surprise me that tech sites do pretty well. If you own an internet marketing website you may also notice your Adsense Ads do quite well.
I'm sure there are other sites that do pretty well with Google Adsense and I'm sure there are some that don't.
Leave a comment below and let us know about your Adsense experiences
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