I’ve found that if you can apply a few simple SEO strategies, couple that with pillar content and include good linking strategies, it’s possible to improve your search engine ranking.
But it all starts with good, basic search engine optimization.
Here are 6 Easy tips for simplifying search engine optimization that I use to keep things simple while still reaching pretty good search engine ranking for most of my site pages.
1. Find a keyword Rich Domain Name
Create your site with a domain name that has your site’s main keyword phrase within it.
A quick search for a domain name for a site about eating healthy in retirement, for example, doesn’t take too much research, after all ‘eating healthy’ is a popular phrase, as is ‘retirement’.
If your chosen keyword domain name is already taken don’t stress about it, you can always add words to the front or back of the name.
Additionally, when you’re creating internal pages for your site or blog, use your page’s main keywords as your permalink address. For example a page using the key phrase ‘green velvet hats’ should use those word in the address URL for that page:
2. Key Places for Your keywords
The main keyword phrase for each page of your site, including your home page, should be in these following places:
- Your page permalink: www.yoursitename.com/keywordphrase.html (as mentioned above.)
- The title, description and keyword tags. Most will tell you not to bother with the keyword tag, but I still add it in as there are a few search engines that use it and it doesn’t take much to just add it.
- Your Page headers. Include your keyword phrase in the header of your page using the ‘H1′ header tag and in all sub headers using the ‘H2′ and ‘H3′ tags.
- Place your keyword phrase in the first paragraph of the page and bold it. If you use it in another place on the page italicize it. Then place it in the last paragraph of the page.
Never, ever, compromise the flow of your writing just to squeeze in your keyword phrase. Instead, check here for creative ways to use keywords for better search engine copywriting.
3. Create Pillar Content
Never load up your site with content that you can find other places on the web. Create your own unique content using the strategies for writing great content. That should include writing like you speak, projecting your own ideas and telling our own story.
It’s OK to gather facts on a topic that’s already been written about, but always put those facts into your own words and include your own thoughts, ideas, comments and suggestions.
If you like to use PLR content, that’s fine, but never use it directly out of the box, check here for the correct way to use private label rights content.
4. Link to Your Own Content
Try to get at least 3 links to each page of your site from other internal web pages. This is easier to do if you think about breaking up your topics.
For example, you may have a page about ‘how to groom your dog’. From that topic you could easily create 3-4 pages that relate to that topic.
Here’s an example:
page 1: The importance of grooming a dog
Page 2: Preparing your dog for grooming
page 3: The steps for how to groom a dog
page 4: Supplies needed to groom a dog
- Include a link in page 1 to page 2, 3 and 4.
- Include a link in page 2 to pages 1, 3 and 4.
- Include a link in page 3 to pages 1,2 and 4.
- Include a link in page 4 to 1,2, and 3.
This is exactly the kind of focused detail and linking the search engines want to see.
5. Create Incoming Links to your pages
Getting external links to your site pages is still an important part of the SEO process. It’s not hard to get links but it can be tedious.
Don’t automate the process, I prefer natural link building, but I do use high quality backlinks to find links with the most value. That literally cuts my linking time in half making it a lot easier and faster.
Once you find quality resources to link to, make comments, write articles and do guest posting. Of the three I find guest posting on blogs to be the most effective for traffic because I can expand my reach more effectively. Also, another key point to note is that the search engines place a higher value on links that are contained within content as opposed to links contained in comments, side bars or footers.
6. Use Social Marketing
Have you noticed that Search Engine Optimization and social marketing are merging in a way. Search engines are paying attention to Facebook likes, Twitter retreats and re-posts and using them to determine how popular content is. If people are liking content and distributing it to others, Google is taking a second look.
That speaks to the importance of using social marketing as part of your search engine optimization efforts. In fact I’d recommend making the social rounds about 4-5 times a day, each in about 10-15 minutes slots.
Here’s a daily strategy:
- When you write a new site page, or blog post, add it to Facebook and Tweet it. Look over your best site pages or your favorite blog posts and add them in as well.
- Look at what others are tweeting and writing on Facebook and make comments. Add a funny joke or a favorite saying. Take a quick photo and add that or even a video.
Personal Tip: I use the free TweetDeck tool for Twitter. Tweetdeck is a free tool where you set up groups, see re-tweets, direct responses and more all in one easy to use interface.