Last week I posed a question on LinkedIn to find out what people are feeling with regard to SEO vs social media.
You can see the conversation here:
With all the buzz afloat about how Google is monitoring how much your content gets tweeted, liked and linked to within social media, how might this affect search engine rankings for those that don’t do social media at all?
I got a mixed bag of responses, but the favorite answer seems to be that both SEO and Social media marketing will be important. However with so much emphasis on social media today, will SEO now become less important?
If you look at the latest Google Panda update, it was directed at sites containing extensive advertising with little quality content and spammy backlinks which hurt a lot of websites, and rightly so, but what’s coming next?
Of course, no one knows exactly what Google will do in the future, but it makes sense that if a site doesn’t have good traffic and appear on the social sharing circuit with favorable response, then it could lose it’s ability to rank well in the search engines in future months.
In fact Michelle MacPhearson explains it well in one of her latest videos stating that your SEO strategy now needs to include social sharing.
Final Thoughts on the SEO vs Social Media Direction
I’m thinking that if Google is going to give its users the best search experience possible, which is what they claim, they’re likely to pay more attention to how viewers rate content as opposed to how well it’s optimized for the search engines.
Or maybe we should consider that social media will actually become part of the SEO strategy, which many say has already happened.
I’d love your thoughts on this. What do you think about SEO vs social media and is SEO becoming less important for site owners?