Wordtracker vs Google Keyword Tool & How Google Falls Way Short

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If you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use.  Instead you’d use a keyword tool that can generate the best keywords for your web pages, right?  That just makes good sense. So what keyword tool should […]

Using Keywords For SEO – Copywriting Strategy Straight From Matt Cutts

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If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy. What I love most about […]

8 Post Penguin Recovery Tips

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Since April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines. If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel […]

Deep Linking – Stop Linking To Your Home Page!

Deep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page. I mention that because so many online business owners and marketers  send visitors, and links, to their home page when linking opportunities occur. While that seems logical, it’s not the best strategy for […]

10 Search Engine Optimization Strategies for Higher Ranking

It gives me goose bumps when I hear that 70% of web users click on the natural search results instead of the paid results to find what they are looking for. That’s a great reason for optimizing your website or blog and the good news is that it won’t cost you anything but your time. […]

Search Engine Optimization & Positioning Keywords

Search Engine Optimization and positioning keywords isn’t hard.   In fact  you can write search engine optimized content yourself by following a simple structure for each of your web pages. If you can think of the search engines as text machines, which is  really what they are because everything in search engine optimization is based […]

6 Easy Tips for Simplifying Search Engine Optimization

I’ve found that if you can apply a few simple SEO strategies, couple that with pillar content and include good linking strategies, it’s possible to improve your search engine ranking. But it all starts with good, basic search engine optimization. Here are 6 Easy tips for simplifying search engine optimization that I use to keep things […]

Title Tag Examples That Compel More Clicks

Don’t simply write your page’s title tag as a title, use it to help you get more clicks. Because the search engines use your title tag in their search listings when displaying your site, you should be thinking of it as free advertising.  That means crafting your title tag to command more clicks. But how […]