If you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use. Instead you’d use a keyword tool that can generate the best keywords for your web pages, right? That just makes good sense.
So what keyword tool should you use?
There are lots of keyword research tools available, the most popular being the Google keyword tool, primarily because it’s free. However, as popular as Google’s free tool is, it falls short when it comes to helping me generate more traffic, perform keyword competitor analysis, and increase my profits.
After almost ten years on the web, 3 blogs and 4 websites later, I felt compelled to evaluate Wordtracker vs Google keyword tool. It was actually on the recommendation of my admired and hugely successful friend Karon Thackston, that Wordtracker would perform much better for me.
I’m now a loyal Wordtracker user and so glad I am because Wordtracker gives me more of what I need to be found online, something I couldn’t squeeze out of Google.
But I know what you’re thinking… Read More →
If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.
What I love most about the article is that Matt is telling us exactly what Karon has been saying all along… Read More →
Since April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.
If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.
You might ask, what are the benefits of SEO? Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.
Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings. Read More →
Deep linking is about linking to specific interior pages of your blog or website, as opposed to linking to your home page.
I mention that because so many online business owners and marketers send visitors, and links, to their home page when linking opportunities occur.
While that seems logical, it’s not the best strategy for making sales and generating backlinks.
Why Not? Read More →
It gives me goose bumps when I hear that 70% of web users click on the natural search results instead of the paid results to find what they are looking for.
That’s a great reason for optimizing your website or blog and the good news is that it won’t cost you anything but your time.
To get you started, here are 10 search engine optimization strategies for higher ranking, naturally! Read More →
Guest Post by Brianne Walter
A high ranking on the Google Search Results Page (SERP) is the dream of most online businesses which are looking for a break.
But what if you’re not looking for a permanent high rank on the SERPs, and are simply promoting a seasonal offer at your otherwise busy website / shopping site? Then the sudden hype created by Google Adwords may just do the trick of generating some quick traffic to serve the purpose. Read More →
Search Engine Optimization and positioning keywords isn’t hard, in fact you can write search engine optimized content yourself by following a simple structure for each of your web pages.
For example, if you think of the search engines as text machines, which is really what they are because everything in search engine optimization is based on words, then it only makes sense that writing strong, well-optimized copy that serves the search engines, and your customers, will bring you higher rankings, conversion rates, and of course, sales.
That’s what works for me
Read More →
I’ve found that if you can apply a few simple SEO strategies, couple that with pillar content and include good linking strategies, it’s possible to improve your search engine ranking.
But it all starts with good, basic search engine optimization.
Here are 6 Easy tips for simplifying search engine optimization that I use to keep things simple while still reaching pretty good search engine ranking for most of my site pages.
Read More →