Search Engine Optimization and positioning keywords isn’t hard, in fact you can write search engine optimized content yourself by following a simple structure for each of your web pages.
For example, if you think of the search engines as text machines, which is really what they are because everything in search engine optimization is based on words, then it only makes sense that writing strong, well-optimized copy that serves the search engines, and your customers, will bring you higher rankings, conversion rates, and of course, sales.
That’s what works for me
The problem though, is that most people try to overload their keyword phrases into their copy with the notion that including their keywords several times in their copy makes a difference, which it doesn’t. Besides, there’s much more to it than that.
It’s not quantity that matters in this situation, it’s a creative balance of how and where you use and position your keywords and key phrases that delivers the impact.
It might sound complicated, but really it’s not!
The process is very logical. It’s one of those things that, once you see it laid out before you, you’ll wonder why you never thought of it yourself.
Most people don’t get how simple this really is. I didn’t until I began listening to Karon Thackston. Her SEO copywriting guide was an eye opener for me, not only for how and where to position keywords effectively but how to write copy that creatively gets the attention of the search engines and my readers as well.
But don’t run out and get Karon’s guide just yet. Karon’s holding a free webinar this Thursday, Nov. 17, that you can get in on completely free.
The webinar itself will give you a well thought out simple plan of action including a proven approach to improving the overall performance of all your web pages. Which means you’ll find out how to craft well balanced, optimized copy that guides visitors click-by-click from your search engine listing all the way to your “Buy Now” links.
Karon’s seminars are always an opportunity to come away with awesome tidbits on writing search engine optimized copy and how to use keywords, and the webinar will be interactive so you’ll also have a chance to ask questions at the end.
Like I mentioned, the webinar is completely free but I will say that I’ve never attended any of Karon’s webinars that I didn’t come away with some awesome ideas and practical suggestions. These are things that her own clients have paid her for and that she used when writing their copy.
If you miss the webinar for some reason, you’ll be able to hear the recording later, but you’ll have to register first so she can send you the recording.
If you miss her registration, there will be other webinars so keep an eye out. You can also get a hold of Karon’s SEO copywriting course which is her mainstay product and is an excellent resource for writing search engine optimized content and positioning your keywords effectively.