What the heck is quality content writing?
“It’s quality written content that both readers and search engines find valuable.”
That doesn’t’ mean you can simply put up a blog and start writing content that sounds good. Lots of people do that but unfortunately there’s more to creating a successful blog than that which we’ll talk more about in a minute. But why do you suppose quality content writing is important?
For one thing it costs less than advertising. But my favorite perk is that it can generate more than twice the amount of leads to your business than other traditional marketing methods.
That’s huge. Who needs to spend hundreds or even thousands on advertising? Not me!
So let’s take a closer look at how you can develop your quality content writing skills making your blog truly irresistible.
Making Your Blog Irresistible with Quality Content Writing
Did you ever hear the phrase “Fail to Plan and you’ll Plan to Fail”? When it comes to blogging you may not fail but it will be a lot harder to find success if you don’t plan first. Take my word for it, planning makes life a lot easier
Here’s what to plan for.
Your audience? Do you know who the people are that will be interested in your blog topic? Maybe you do but you really need to dig beneath the surface. Think about the kinds of things that excite them, what disappoints them. What things do they need help with or remedies for? Not sure just exactly what I mean? Here’s an article on finding our target market that puts it into perspective.
Is your blog ready? You may have created a cool looking blog but do you know the goal of your blog?
Do you have things you will sell or promote as with affiliate products or services and do you know how to promote affiliate products the right way?
What about your navigation? It should include categories that your readers are most interested in. Do you have an impressive about me page, search box, etc.
Develop an opt-in List. Plan to grow an opt-in email list for your blog. I’ve noticed lots of bloggers that are ignoring email marketing in favor of using Facebook, Twitter and other social media. That’s a mistake. People still place high priority on their email. It’s one of the easiest and most personal places to connect with your readers.
Plan your social media strategies. Don’t get me wrong, social media is important too. In fact getting traffic with social media is one of the quickest ways for getting more targeted, loyal traffic. Getting personal and sharing interests, ideas and information is how you build trust and loyalty.
Create Your Content
You might be bursting with content ideas but if you’re writing blog posts weekly or even a couple of posts a week you’ll run out of ideas at some point so plan your posts so you never have a day where you’re wasting time figuring out what to write about.
You’ll need topic ideas and content format ideas. For example most of your content will be written, but consider others forms like videos, audio, podcasts and infographics. Most of your content will be written by you but it won’t hurt to solicit a few guest posts as well.
Use Your Good Judgement
Be careful of marketing and content writing strategies that promote quick riches. Be a successful blogger and realize success and riches don’t happen overnight. You need a solid, successful long term strategy to make this work.
If you’re at a loss for how to get started with quality content writing here’s a free content writing course with 19 lessons that focus on how to write with style using persuasive words that attract reader interest. You’ll also get some great SEO tips, email writing strategies and more. All the things you need to profit from your writing.
Finally, be skeptical of any marketing tactics or content writing tools that offer overnight success. Short of winning the lottery, nothing can offer that kind of guarantee. Writing quality content that readers value is a process and takes time, but it’s one that will help you build a solid foundation.
What advice do YOU have for small businesses that want to get up to speed with quality content writing?