Quality Content Writing For An Irresistible Blog

quality content writing

Photo Courtesy of Stuart Miles & Freedigitalphotos.net

What the heck is quality content writing?

“It’s quality written content that both readers and search engines find valuable.” 

That doesn’t’ mean you can simply put up a blog and start writing content that sounds good.  Lots of people do that but unfortunately there’s more to creating a successful blog than that which we’ll talk more about in a minute. But why do you suppose quality content writing is important?

For one thing it costs less than advertising. But my favorite perk is that it can generate more than twice the amount of leads to your business than other traditional marketing methods.

That’s huge.  Who needs to spend hundreds or even thousands on advertising?  Not me!

So let’s take a closer look at how you can develop your quality content writing skills making your blog truly irresistible. 

Making Your Blog Irresistible with Quality Content Writing

Plan It

Did you ever hear the phrase “Fail to Plan and you’ll Plan to Fail”?  When it comes to blogging you may not fail but it will be a lot harder to find success if you don’t plan first.  Take my word for it, planning makes life a lot easier :-)

Here’s what to plan for.

Your audience? Do you know who the people are that will be interested in your blog topic? Maybe you do but you really need to dig beneath the surface. Think about the  kinds of things that excite them, what disappoints them. What things do they need help with or remedies for?   Not sure just exactly what I mean?  Here’s an article on finding our target market that puts it into perspective.

Is your blog ready? You may have created a cool looking blog but do you know the goal of your blog?

Do you have things you will sell or promote as with affiliate products or services and do you know how to promote affiliate products the right way?

What about your navigation?  It should include categories that your readers are most interested in. Do you have an impressive about me page, search box, etc.

Develop an opt-in List. Plan to grow an opt-in email list for your blog.  I’ve noticed lots of bloggers that are ignoring email marketing in favor of using Facebook, Twitter and other social media.  That’s a mistake. People still place high priority on their email. It’s one of the easiest and most personal places to connect with your readers.

Here’s why email marketing is effective and the benefits it offers marketers.

Plan your social media strategies.  Don’t get me wrong, social media is important too. In fact getting traffic with social media is one of the quickest ways for getting more targeted, loyal traffic.  Getting personal and sharing interests, ideas and information is how you build trust and loyalty.

Create Your Content

You might be bursting with content ideas but if you’re writing blog posts weekly or even a couple of posts a week you’ll run out of ideas at some point so plan your posts so you never have a day where you’re wasting time figuring out what to write about.

You’ll need topic ideas and content format ideas. For example most of your content will be written, but consider others forms like videos, audio, podcasts and infographics. Most of your content will be written by you but it won’t hurt to solicit a few guest posts as well.

Use Your Good Judgement

Be careful of marketing and content writing strategies that promote quick riches. Be a successful blogger and realize success and riches don’t happen overnight. You need a solid, successful long term strategy to make this work.

If  you’re at a loss for how to get started with quality content writing here’s a free content writing course with 19 lessons that focus on how to write with style using persuasive words that attract reader interest.  You’ll also get some great SEO tips, email writing strategies and more.  All the things you need to profit from your writing.

Here’s where to grab the course for free.

Finally, be skeptical of any marketing tactics or content writing tools that offer overnight success. Short of winning the lottery, nothing can offer that kind of guarantee. Writing quality content that readers value is a process and takes time, but it’s one that will help you build a solid foundation.

What advice do YOU have for small businesses that want to get up to speed with quality content writing? 

Blessings,

Comments

  1. Hi Liz,

    I see that both our blog posts are talking about planning this week, and your comment there made me come here. I know of you from before but that’s how commenting is good, because we are all busy and we may forget those we don’t see regularly on our blog. Great reminder!

    Blogging requires planning if you ask me and what you said on my post is so true, less planning means poorer quality, so why not take the extra time, and plan more?

    Of course, written content is not the only thing, there’s videos, audio, infographics and more as you’ve mentioned here, but that requires work as well. For someone like me even more than writing.

    Thanks for the great tips.
    Sylviane Nuccio recently posted..6 Ways To Plan Your Writing For More Valuable Blog PostsMy Profile

    • Hey Sylviane,

      You are so welcome. And you are so right, there’s more for our readers to benefit from than just written content, but it does all require some planning and work.

      I personally like to write but I think that blogging really needs to include demonstrations as well, which I’ve wanted to delve more deeply into these past few weeks but have been less than successful. Anyway, it’s a goal of mine.

      Thanks so much for your comment and feedback Sylviane. It’s always good to hear from a friend that has a blog I can truly connect with :-)

      Blessings,
      Liz

  2. Hey Liz,

    I have to agree with you in terms of developing an opt-in list. As you know there are several ways to generate traffic to your site. Not all traffic is equal. You have social media, you have organic search results to name a few. Having an email list is just as important. These are the people that opted into your list for a reason. They gave you their information, so that you can provide value. This is one area that I’ve been focusing on. I’ve been sending emails to my list 3-4 times a week. This is a great way for your list to get to know you better. Great blog post. Looking forward to your next post!
    Nate Leung recently posted..5 Ways to Avoid Being Stressed Out in Your MLM Network Marketing BusinessMy Profile

    • Hey Nate,

      You are so right. Not all traffic is equal but I do like the traffic that I get from my email list. Most marketers and bloggers swear by them, some people think their a waste of time, which is so untrue! If someone is not profiting from their email list it’s because they don’t use it to build relationships. I personally find it better than social media, plus I’ve developed some great friendships through email.

      Thanks for your feedback Nate :-)

      Liz

  3. I started out with a blog that has been up for years that was about the products I sold. No one left any comments. The site is up still up and no one leaves a comment. In March I decided to put up a new blog and go in a different direction. It was the best thing I have done. I now get comments, and they are good comments. Not the comments, great post, enjoyed, etc.

    I use a lot of analogies in my blogs. One of the bloggers says they love that about my blog. I write about things that I can relate to and also relates to my business. I don’t sell anything on the blog site per se, however, the increased traffic to the blog site has helped with my main site.

    My advise is to make your blog interesting, that people will want to come back often to see what you are writing about each week. I have to say that many of the sites that I reciprocate on are writing
    about the same thing. I have to say after a while it becomes very boring. It is important to write something that is going to grab your audience

    • Hey Arleen,

      You hit the nail on the head when you say to write about things that our readers can relate to. People want to find interesting useful information that relates to THEM, if they find it in your blog, you’re a hit, so it’s worth striving for that.

      Yes, writing about the same thing can get boring, but if you’re creative enough you can write about things we’re all familiar with if you put an interesting spin on it, that keeps it from becoming boring. No sense re-inventing the wheel just make topics fun interesting for your audience.

      A good example was your post on agility training and how it helped you overcome business obstacles. That’s not really a new idea but you related it to you personally and how each of the dog tasks can relate to how we do things in business, even life. People will find that useful, I know I did :-)

      Thanks Arleen :-)
      Liz

  4. Hi Liz,

    I think one of the most important points you make here is that creating quality content takes time and effort – and planning. I think bloggers are often too focused on quantity, rather than quality – feeling under pressure to publish umpteen posts a week or whatever can result in some very poor quality posts, which don’t benefit the author in the long run.

    I entirely agree that creating high quality content is worthwhile, and a skill that takes time to develop.
    Susan Neal recently posted..Is Your Video Blog a Big Turn Off?My Profile

    • Hi Susan,

      I’ve found that to be true as well. If you’re working to publish as many posts as you can in a week your quality drops, I know it would for me.

      We’re not all born writers. I enjoy it but I’ve had to learn a lot, so it does take time to perfect the craft. There are bloggers out there though that write quickly and write well. Unfortunately I’m a little slower.

      One thing that I often do is write more about what ‘I’ think is important as opposed to what my readers think is important. That’s where comes in really digging into what your market wants and values as useful content comes in handy.

      Thanks for your great feedback Susan :-)
      Blessings,
      Liz

  5. Hey Liz,

    Well you’ve clearly planned this post, just as you prescribe! Some very nice tips here!

    My best,

    ~Robin~
    Robin J Emdon recently posted..How To Find Limitless Royalty Free Pictures – A Very Cool Tip!My Profile

    • Hey Robin,

      I try but I’m not always as good about planning as I’d like to be.

      There are definitely days where I scratch my head and wonder about what to write about because I haven’t planned things out like I should have. Those are the times when I can definitely waste time and become easily distracted – Not good :-(

      But overall if you recognize the importance of taking the extra time to plan things carefully you can spend a lot less time working and more time doing other things, such as swingin’ in the hammock, which I love ;-)

      Thanks for dropping by Robin. Love hearing from you and loved your post about finding free graphics :-)

      Blessings,
      Liz

  6. Oh my gosh Liz, I didn’t plan any of this if you can believe that. I was just flying by the seat of my pants girl. I didn’t have a clue what I was doing. Scary right!

    I admit starting my blog with no clear direction. Okay, I was doing a lot of affiliate marketing back then so all I did was write about that and promote products along the way. There was no interaction though but I didn’t know there was suppose to be at that time.

    It wasn’t until later that I learned what this was all about. So I was a little late to the party but eventually it started working for me which I was thrilled about I might add.

    I still really don’t plan. I guess I don’t because topics arise that might need attention now instead of a month from now but I hear that if what you’re doing works then go for it. Obviously it is for me, thank goodness! What a disaster this could have been.

    Thanks for this post though because you have pointed out what we really need to have in place. There are so many bloggers today then when I started so being able to stand out from the crowd is what everyone should be going for. This is the way to do just that.

    ~Adrienne
    Adrienne recently posted..Why It Is Never A Waste Of TimeMy Profile

    • Hey Adrienne,

      Planning is really an individual thing. I try to plan when I can and find that I waste a lot of time when I don’t plan, but you have to be flexible.

      I don’t always plan like I should, sometimes I do find myself simply winging it but I find that I waste a bit more time by doing that, so I really see the value in planning. If topics arise that need attention, go for it. There’s nothing that says you must stick to a specific plan but it’s good to have some planned schedule in place that keeps you on track.

      Thanks for stopping by. I know your super busy so you make me feel special when you take time out for me :-)

      Blessings,
      Liz

  7. Hi Liz,

    I am glad to see you are back. I thought you gave up blogging.
    The post is good, useful and well written. I like it.

    I have only two things to say:
    1. Run out of ideas? When you really start digging online and in your niche, when you start to know your domain, you will get so many ideas that you’ll be overwhelmed.
    The process already began for me. The more I read the more topics become available and now I have a lot of things to write about.

    2. Content format ideas? Yes. Great thing. I am always interesting in learning how to produce content in many formats. I like posts but also ebooks, slideshares and videos. So now I am studying new ways to create different formats for my content.

    Have a wonderful day
    Silviu recently posted..How to Make a Powerpoint PresentationMy Profile

    • Hi Silviu,

      I haven’t given up, just been on vacation for two weeks. We went to Alaska and I have to say it was BEAUTIFUL. Weather not so good, but the place is breathtaking.

      When it comes to ideas, reading is so important, that IS where you get ideas and begin to form your opinions that you can write about. You can’t be a writer without being a reader.

      Producing content in all forms isn’t for everyone. For example, not all of us are great in front of the camera, me for one, but I do love the idea of demonstrating ideas and training folks on how to do specific things. I have produced a few ebooks and like that as well, my problem is getting them done in a timely fashion :-( Infographics are also a popular. I really like them because of their directness — a picture is worth a thousand words ;-) There are really just tons of content format ideas to enlighten folks with; Hmmmm, now there’s a new post idea!

      Always nice to have you visit and comment Silviu :-) Have a wonderful weekend.

      Liz

  8. Hi Liz,

    Lovely write :) For me, I started blogging in 2005 and the biggest mistake was NOT having an opt-in list. Well, if only I had done that years ago … I would have thousands of members by now. Haha!

    As a blogger, it is never too late to start an opt-in list. Furthermore, with so many free services out there, there is no reasons why you should not!

    Thanks for sharing this :)
    Reginald recently posted..Did Google Panda Update On Small Sites Really Happened?My Profile

    • So true Reginald,

      I so agree!. And the ideal thing about email is that you can communicate with your list any time you want to. You can bring people back to your blog (increasing traffic) you can offer specials, free gifts, ask questions, and do so many things that help you connect with your list.

      Thanks for stopping by Reginald.

      Hope all is going well.
      Liz :-)

  9. Hey Liz,

    Quality Content creation is definitely a hot topic. Without it you will definitely won’t get the traffic you want. That’s why planning is very important, as well as using tools like google analytics to figure out which sources are giving you the most traffic and which sources aren’t.

    As for ideas, I usually get my ideas from other bloggers or just from experience. If I have writers block, I usually write out the title, a short summary of what I want to write about, and the different points I want to focus on. Later, after clearing my mind, I can write based on what I have written so far.

    One thing I don’t do all the time is use SEO strategies. I know, it’s still huge when it comes to blogging, but I tend to skip this a lot. I still get the results I want as far as traffic and comments, and I’m always looking to improve.

    Thanks for sharing!
    Sherman Smith recently posted..3 things you can do to avoid getting distractedMy Profile

    • Hey Sherman,

      Your writing process is ideal. I get writers block sometimes too, I think we all do but if you have a title, a short summary and the main points you want to cover, you’re just about half way there, so your process is a good one.

      SEO strategies are good as long as you don’t get carried away with them. But honestly, I think social strategies are taking a close lead in importance. If you want to rank on the first page for your chosen keywords SEO and lots of significant authority links is a way to get you there, but with Google’s constant changes you may not be there for long.

      What works better for most folks is simply developing their own audience through social marketing and that works If you’re getting traffic results with socialization strategies you don’t need a lot of high tech search engine optimization, although I do suggest some of the basics like using your keywords wisely throughout your content, optimizing your headers and descriptions and linking your pages internally and externally.

      You have a good blog Sherman with lots of great content and consistent visitors so you’re doing things right :-)

      Have a wonderful day,
      Liz

  10. Liz,

    I’ve been struggling with content lately. I have a lot of ideas, but have just not been able to flesh them out. I remembered seeing this title and came over to your site. Just what I needed!

    Planning and organization is just what I needed to hear. Some days I get lost in thought and just start typing. I can’t always count on that though. By thinking about my audience, it helps to remind me how to organize a blog around their interests and needs.

    It does seem like the same ole thing since I write predominantly about health issues. I’ve been asked to do a video. Maybe your suggestion about using media will help. See how I’ve sat here and talked myself into finishing that blog? I’m smiling now Liz.

    YOU have written a great blog. One that I can relate to and was sorely needed today. I feel like a more successful blogger already!

    Thanks so much for being a blogging friend. :)
    Karen Hoyt
    Karen Hoyt recently posted..Unforgiveness and Your HealthMy Profile

    • Hi Karen,

      My pleasure Karen :-)

      It’s hard fleshing out content ideas, I often have the same problem, but here are a few things that may help.

      Try not to be too general with your post by including too many ideas in one post. Break your ideas down and be as detailed as possible with each idea. When you’re writing to the general public you can’t assume everyone understands everything. But then again you don’t want to offend your reader’s intelligence either. You can get around offending their intelligence by including your audience in the title. For example the stages of acute Hepatitis A, or Hepatitis caregiver precautions. The title is directed to ‘specific’ individuals.

      Not sure those are valid topics but I think you get the idea ;-)

      Also giving a little background can both expand your article and bring your topic to life. So let’s say your post is about hepatitis symptoms. Add some background information or a story about your own life or the life of someone you know with hepatitis to help your reader get a clearer idea of what the symptoms can be like.

      So much of our writing makes it easy to wander off topic but there’s lots of information that we could flesh out into separate blog posts, so keep close to the topic, include lots of details and expand on ideas to help make them clearer.

      As for video – I love it. I like to watch it and I think it’s a great way to get your audience to know and trust you …but I hate making them :-( I spent a whole day one time working on a video that I just couldn’t get right. It made me nervous making it and I just never thought it was good enough. That’s really a bad way to approach videos. I’ve always envied people that could just sit in front of their PC and talk.

      If video isn’t difficult for you I say do it. Video is always a good draw. It will for sure get some viewers and they’re more likely to come back to your site if they see you in person. You could even do a podcast which is very popular too.

      Anyway, those are a few things that have helped me, I hope they are helpful for you.

      Thanks so much for stopping by Karen and keep me up to date on what’s happening.

      Your blogging friend :-)
      Liz
      Elizabeth McGee recently posted..Tips For Engaging Your Audience Through Social Media That Work Like CrazyMy Profile

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