Guest Post by Jordan Mendys
So you’ve started your online business, you have your product and/or service, and everything else is set in place.
But what about your promotional copy?
Most people will have a blog or website set up in which they can reach out to their audience and clients. But what is the message that you want to get across? What do you want people to know about your product?
The bottom line is, how are you going to market your business to potential clients so that your message will generate income?
The most important thing you can do as a business owner is to create effective marketing and promotional copy for your business.
Writing Effective Promotional Copy About Your Product
This is the key to attracting any customers.
Writing promotional copy seems easy to jump into because you know your product, you know what it does, how it works and you know every feature that you can offer clients. But the thing is, customers don’t want to hear features. They want benefits.
They want to know what your product will DO for them. They want to know the benefits of having your product versus not having it. What can you offer them to make their life better?
For instance, when the iPhone offered “Face Time,” they didn’t mention all the technical specs that make it work, like how it can instantly connect you to your family and friends in a matter of seconds.
Simply put, highlight the benefits of your service or product, not the features.
Use Media to Engage Your Audience
One of the most effective ways to engage an audience is to use media on your site or other social platforms. This allows you to reach out and communicate to your audience directly.
People want to hear your voice, and see the face behind the business. With all the advancements in digital technology, we all have easy access to quality equipment that will add photos and/or videos to your site.
Introducing yourself is easy enough to do through videos and photography, but you should also use this as a platform to really demonstrate the ability of your product.
If you offer a service, you can demonstrate this with case studies and testimonials.
Whatever it is, remember the previous fact about discussing the value and benefits clients get from your business. This is the easiest way to get the point across about what you can offer through your online business.
It can be easy to tell people what your product is, but you also have to let them know what it does. More specifically, what it does for them.
Creativity is great, and it helps sell products, but if the creativity isn’t working to the greater goal of selling your product, then it isn’t effective.