Guest Post by Jordan Mendys
So you’ve started your online business, you have your product and/or service, and everything else is set in place.
But what about your promotional copy?
Most people will have a blog or website set up in which they can reach out to their audience and clients. But what is the message that you want to get across? What do you want people to know about your product?
The bottom line is, how are you going to market your business to potential clients so that your message will generate income?
The most important thing you can do as a business owner is to create effective marketing and promotional copy for your business.
Writing Effective Promotional Copy About Your Product
This is the key to attracting any customers.
Writing promotional copy seems easy to jump into because you know your product, you know what it does, how it works and you know every feature that you can offer clients. But the thing is, customers don’t want to hear features. They want benefits.
They want to know what your product will DO for them. They want to know the benefits of having your product versus not having it. What can you offer them to make their life better?
For instance, when the iPhone offered “Face Time,” they didn’t mention all the technical specs that make it work, like how it can instantly connect you to your family and friends in a matter of seconds.
Simply put, highlight the benefits of your service or product, not the features.
Use Media to Engage Your Audience
One of the most effective ways to engage an audience is to use media on your site or other social platforms. This allows you to reach out and communicate to your audience directly.
People want to hear your voice, and see the face behind the business. With all the advancements in digital technology, we all have easy access to quality equipment that will add photos and/or videos to your site.
Introducing yourself is easy enough to do through videos and photography, but you should also use this as a platform to really demonstrate the ability of your product.
If you offer a service, you can demonstrate this with case studies and testimonials.
Whatever it is, remember the previous fact about discussing the value and benefits clients get from your business. This is the easiest way to get the point across about what you can offer through your online business.
It can be easy to tell people what your product is, but you also have to let them know what it does. More specifically, what it does for them.
Creativity is great, and it helps sell products, but if the creativity isn’t working to the greater goal of selling your product, then it isn’t effective.
Jordan Mendys offers photography and video production services, and is based in North Carolina. He is also a blogger that focuses on social media and marketing, and writes for DX3.
Article should be such as to serve the purpose of the business, along with it, it should also be such as to captivate the users. While advertising an online business, interaction matters. It should be effective. Anyways, thanks for sharing such an helpful information.
When you are writing article remember that you want to grab attention of your readers. Powerful titles always work and you have about all the chances to get attention in the beginning of your article.
Better communication process is one way of sending advertisements to potential customers.
Hi Kate,
Jordan’s post talks primarily about engaging the customer but remember, it’s also important to understand your customer and appeal to them with the things that they most want and need. That’s the thing most writers get wrong.
Karon’s course mentioned at the end of the post goes into that in detail, and I personally think that’s one of the most important keys to making sales. That’s also why being niche focused is so important, it makes understanding your customer and what they want a lot easier.
Hello there Ms.Liz its been awhile since my last visit to your site so true that advertisements is the most efficient way to attract interested party. using this kind of strategy I am sure that many will buy any product that you have.
Kate Brown Wilson recently posted..Mid-life Transitions
So true, a feature needs to provide a benefit and that benefit needs to be expressed in a way that the potential customer will see it as life changing. But first you have to know what your reader considers life changing and that comes from knowing what your customers really wants and values.
Thanks for your feedback
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on July 31, 2012 at 11:10 pm said:
Features aren’t selling points in and of themselves. It’s about what they can accomplish for consumers, which is what copywriters should highlight when promoting a brand.
Nothing helps more than some catchy title text. Oh and I remember reading about a study saying always use odd numbers. Such as, “29 reasons this wrinkle cream can’s fail”. Catches the eye better than a more commonly used number. It’s also a little more intriguing, so the user wants to keep reading.
You’re right Caleb, it’s all about persuasion. I think we all have that persuasive ability, but when making sales it sometimes fails us.
I’ve found that if you can relate to your reader in a way that can show him/her how their life will be better and stress the most important benefits of something, you’ll be a lot more effective.
Thanks for your feedback
Writing effective copy is not easy but one thing we have to think about is what leads a person to believe they need a particular thing. Once we tap into that then our writing can simply reflect all the stuff that installs a certain belief and of course we want that belief to be the need for our recommended product or service
Caleb recently posted..The Tale Of The Irresistible Offer
Communicating effectively when advertising an online business is extremely important to success. Jordan, I like the point you made in this post.