8 Post Penguin Recovery Tips

post penguin recovery tipsSince April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.

If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.

You might ask, what are the benefits of SEO?  Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.

Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings.

#1 Create quality content

You need to write articles, posts and content that is informative, substantial, and relevant. Your content should be engaging enough to make Web visitors want to explore your site and read more. In addition to that, it is also good to dabble in other types of content such as images, infographics, and videos for good variety.

#2 Check keyword density

Evaluate your entire Web site for overuse of keywords. These include the ones in your page titles, headers, and ALT tags. It is necessary to address this so that you would get back into Google’s good graces.

#3 Keep your anchor texts unique

Penguin checks for unnatural link activity and most of these revolve around anchor texts. So instead of using key phrases, you can opt to vary them by using naked URLs (e.g. www.example.com), brand anchors (e.g. Example), brand + keyword anchors (e.g. Example Blog), and universal anchors (e.g.“click here”).

#4 Remove irrelevant links

You can use Google Webmaster Tools to evaluate how relevant your backlinks are to your niche. If you are receiving unrelated links, then it is advisable to remove them.

#5 Build relevant links

If you take out the bad links, it also makes sense to add good links. You can do this by linking to sites that are deemed as an authority in your niche.

#6 Write articles for other blogs

Guest posting is another way to generate backlinks from reputable blogs within your niche. However, you should also keep quality and relevancy in mind when submitting your posts.

#7 Participate in social media strategies

Social signals play a huge role in determining the performance of your site. In addition to that, these are also checked by search engines.

So make sure to incorporate buttons from social networking sites such as Google+, Facebook, Twitter, and LinkedIn into your pages. These facilitate easier sharing of your content to these platforms.

#8 Follow the guidelines set out by Google

A set of tips were handed out by the search engine to be followed, and they should be adhered to if you do not want get penalized.

Final Thought

It is always important to note that these are not quick fixes. It might take a few months for your site to recover and get back to where it was.  But the key thing here is to act immediately by using these post Penguin recovery tips and address the problem as early as possible.

Special thanks to our guest author, Stuart Pollington.  Stuart is the Head of Technical Operations at Smart Traffic, a London SEO company providing digital and search marketing strategies for companies in various industry sectors.

Graphic courtesy of James Barker and Freedigitalphotos.net

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  1. Patrick Simpson says:

    I just started to blog again recently, I had heard about the changes that Google has made but was not sure if it was going to effect the way I promote my post, Its nice to know that SEO pretty much is the same as always at least from my point of view. I try and pay attention to keywords, meta tags(although they are not as relevant as they used to be), as much as I can. This post is a great starting point checklist for SEO. thanks

    • HI Patrick, SEO and Google quality guidelines haven’t changed, instead Google has changed their algorithm to check for unnatural optimization. As long as you practice SEO good practices, you should be fine. Thanks for your feedback :-)

  2. When all is said and done, Google will always have the last say. Truly, Google’s standards are technically high because they would want to promote high quality content. This has been their standards ever since. The only thing that changed was the algorithm. Our company had been hit by the Penguin algorithm; although we are still not fully recovered, we are taking sure small steps to our comeback. Stick to the standards and you will never go wrong.

  3. Quality Seo Services says:

    I definitely agree with this sentence “Evaluate your entire Web site for overuse of keywords. These include the ones in your page titles, headers, and ALT tags. It is necessary to address this so that you would get back into Google’s good graces” because one of the purposes of Google update is removed overly optimized keyword of a website so that the search engines will be spammy.

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