Since April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.
If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.
You might ask, what are the benefits of SEO? Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.
Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings.
#1 Create quality content
You need to write articles, posts and content that is informative, substantial, and relevant. Your content should be engaging enough to make Web visitors want to explore your site and read more. In addition to that, it is also good to dabble in other types of content such as images, infographics, and videos for good variety.
#2 Check keyword density
Evaluate your entire Web site for overuse of keywords. These include the ones in your page titles, headers, and ALT tags. It is necessary to address this so that you would get back into Google’s good graces.
#3 Keep your anchor texts unique
Penguin checks for unnatural link activity and most of these revolve around anchor texts. So instead of using key phrases, you can opt to vary them by using naked URLs (e.g. www.example.com), brand anchors (e.g. Example), brand + keyword anchors (e.g. Example Blog), and universal anchors (e.g.“click here”).
#4 Remove irrelevant links
You can use Google Webmaster Tools to evaluate how relevant your backlinks are to your niche. If you are receiving unrelated links, then it is advisable to remove them.
#5 Build relevant links
If you take out the bad links, it also makes sense to add good links. You can do this by linking to sites that are deemed as an authority in your niche.
#6 Write articles for other blogs
Guest posting is another way to generate backlinks from reputable blogs within your niche. However, you should also keep quality and relevancy in mind when submitting your posts.
#7 Participate in social media strategies
Social signals play a huge role in determining the performance of your site. In addition to that, these are also checked by search engines.
So make sure to incorporate buttons from social networking sites such as Google+, Facebook, Twitter, and LinkedIn into your pages. These facilitate easier sharing of your content to these platforms.
#8 Follow the guidelines set out by Google
A set of tips were handed out by the search engine to be followed, and they should be adhered to if you do not want get penalized.
It is always important to note that these are not quick fixes. It might take a few months for your site to recover and get back to where it was. But the key thing here is to act immediately by using these post Penguin recovery tips and address the problem as early as possible.
Special thanks to our guest author, Stuart Pollington. Stuart is the Head of Technical Operations at Smart Traffic, a London SEO company providing digital and search marketing strategies for companies in various industry sectors.
Graphic courtesy of James Barker and Freedigitalphotos.net