Are you using persuasive techniques when blogging and writing?
In other words, do your blog posts, articles or guest posts persuade people to do what you want them to do?
Yes? No? Sort of?
If you’re not getting the response from your blogging or writing that you want, there are a number of things you can do to boost action from your readers but these are my favorites.
Do look them over because just making one simple change to your writing can make a huge difference for persuading your reader to take the action you want them to.
10 Best Persuasive Techniques to Use In Your Blog or Article Writing
Have an Idea Before You Start Writing
Before you ever write a word, know what you want your reader to do after reading your copy. This will be your call to action. You need to choose one call to action objective, not 2 or 3, just one. Then keep your focus on that objective as you write.
What might your call to action be?
It’s whatever you want your reader to do as a result of reading your post or your article. It could be to:
- Click on a link
- Sign up for your newsletter or free gift
- Make an appointment
- Make a blog comment
- Visit a website
Whatever your call to action objective is, make it specific and make it clear.
For example, no one is likely to click a link that says ‘submit’. Submit what? They might want to ‘sign up’ to your newsletter, ask a question or send a message but definitely not ‘submit’.
‘Click here’ and ‘read more’ are OK, but be specific about what’s behind the link.
Capture Your Ideal Reader
Being persuasive starts with attracting your ideal reader. That’s the person who is most interested in exactly what you’re writing about.
This post for example, is written for bloggers that want to write persuasively, so phrases like ‘writing persuasive posts’, ‘persuasive writing’ and ‘writing techniques for bloggers’ are words that would get the attention of someone wanting to do that.
Of course they are also the keywords that someone would use to find your content.
Persuade by Getting Into the Heart and Mind of Your Reader
It’s not enough to capture your ideal reader, you have to really understand them if you want to persuade them. That means understanding what’s in their heart and mind and why might they do what you are persuading them to do?
Take the buying decision for example. A huge percentage of what we buy is based on emotion, so help your reader feel that emotion.
“I don’t need that 50″ flat screen TV, but I sure do want one!”
Luxury items are emotional buys, so help your reader really feel the benefits and the joy of purchasing the item.
On the opposite side of the coin, take for example the teenager who has acne and you have a remedy. Get her attention by helping her call to mind why she wants to get rid of her acne. It’s ugly, not to mention it’s the first thing anyone notices about her. What humiliation! She’s embarrassed, has fewer dates, loss of self confidence and doesn’t want to go anywhere. It keeps you from having fun.
You must identify with your reader because if they know that you know how they feel and what they want, they’re more likely to trust that what you have is what they need. That’s a big one that copywriters use over and over to write persuasive copy.
Exude Confidence in Your Writing
Do you have complete confidence in what you’re selling, promoting or even giving away? You better!
I remember writing an e-book some time ago thinking ‘Who’s really going to read this’? I didn’t have the confidence that it was good enough for anyone to pay money for.
That’s stinkin’ thinkin’ my friends. You can’t persuade someone to do something if you can’t persuade yourself first.
If you don’t have the confidence in what you’re selling, promoting or encouraging others to do, either find a way to get the confidence or find something else you do have confidence in.
You have to believe in what you’re doing because if you don’t, how can you expect anyone else to? That’s right, you can’t.
Just the other day I was telling a friend of mine about how I love juicing, which by the way I do love!
We got on the topic because over the past few months I lost ten pounds.! Yes, I’m proud of myself Now I’m thinking I need a weight loss juicing blog. That’s an idea for another day, LOL 😉
Anyway when my friend noticed my weight loss she asked me how I did it. I told her I’ve been “Juicing”. From that moment on she clung to every word I said. And guess what? She even went out and bought the exact same juicer I have. Why? Because I’m living proof that juicing works, and she wants the same results. Now if I were selling juicers I could do pretty well don’t you think?
Showing proof is powerful. Graphics and videos work extremely well. Before and after photos are highly persuasive.
For online business owners, screen recording software is perfect for demonstrating products and services that you use. Ileane of basicblogtips turned me on to Screencast-o-matic, which is free. I’m still getting familiar with the tool, but the point is that it’s going to be especially useful for showing proof of how certain things work and the benefits.
If I’m truly excited about something and think it would be ideal for you as well, demonstration of proof is the best persuasive tool out there.
No Generalities. Be Specific
In the headline of your blog post especially, be specific. Generalities get ignored. For example, if you’re trying to attract attention with your headline a title like, “3 dieting tips you’ll love” is far less likely to get noticed than with a title like “3 proven ways to lose 10 pounds without dieting“.
But specificity doesn’t stop with your headline. If you offer a product or service, be specific about what it is. If you’re describing a product feature, be specific with the description. If you are offering tips, be specific as to what each tip is about and how the reader will benefit. If you want a reader to click on a link be specific about where you’re sending them.
Try a little Creativity
I bought some suntan lotion once that was packaged in an oil can. I bought it because of the creative marketing. I liked that, it got my attention.
If you’re a creative person use your creativity. I’m personally not that creative but I appreciate the creativity of others.
Here’s some creativity from Evian water that is a good example.
Ask Via Persuasion
Don’t just ask someone to click your link, sign up for your newsletter comment on your blog. Add a little persuasion to your request that might raise curiosity. Here are a few ideas for how to do that.
- I’m not at liberty to share the details; you’ll have to click here to get them.
- I didn’t make $___ without a strategy, click here to find out how I did it.
- Watch this video now on to _________.
- Order now and get our super saver delivery.
- Sign up right here for this amazing free report.
- Click here for our latest but temporary 20% discount.
- Sign up now before they’re all gone.
- Call today and find out what _________ isn’t telling you.
- Watch this video to see how you can _____________.
- Click here to get everything you need in one place.
Provide a Guarantee
If you’re going for a sale, guarantees are one of the best persuasive techniques you can use. It takes the risk off the buyer.
Not everyone loves offering a guarantee because they fear buyers will take them up on their offer. I can honestly say that of all the products I’ve sold online, I’ve had very few returns.
Of course there are people out there that will take advantage of your guarantee, but in my experience, they’re in the minority.
Include a P.S. (Postscript)
Using postscripts are a powerful for people who like to scan your content.
Often times a reader will read your headline, check out the first few lines of your post, scan for headers and bolded text and they’re done.
But if you include a postscript at the end of your post, that’s the last thing your reader sees, so make it stand out. A good postscript can be your best opportunity to summarize important points and the best place to include your persuasive call to action.
There are lots of effective persuasive techniques out there, but for bloggers and writers, these have proven to be the most effective.
OK, it’s your turn. What persuasive techniques work the best for you?