If you understand that a single keyword can generate more traffic, more customers and more sales for your online business, you wouldn’t guess about what keywords to use. Instead you’d use a keyword tool that can generate the best keywords for your web pages, right? That just makes good sense.
So what keyword tool should you use?
There are lots of keyword research tools available, the most popular being the Google keyword tool, primarily because it’s free. However, as popular as Google’s free tool is, it falls short when it comes to helping me generate more traffic, perform keyword competitor analysis, and increase my profits.
After almost ten years on the web, 3 blogs and 4 websites later, I felt compelled to evaluate Wordtracker vs Google keyword tool. It was actually on the recommendation of my admired and hugely successful friend Karon Thackston, that Wordtracker would perform much better for me.
I’m now a loyal Wordtracker user and so glad I am because Wordtracker gives me more of what I need to be found online, something I couldn’t squeeze out of Google.
But I know what you’re thinking… Read More →
If you’re still a little, or maybe a lot, confused about how to use keywords for SEO and copywriting, I thought this article by Karon Thackston covering an interview she did with Matt Cutts clarifies pretty well how we should be using keywords and key phrases within in our copy.
What I love most about the article is that Matt is telling us exactly what Karon has been saying all along… Read More →
If you want to write web copy that sells, you have to persuade your readers into believing your offer is valuable and motivate them to take action.
Sounds simple enough, but it’s challenging.
Writing copy that sells is more than simply making a few persuasive statements, asking for the sale and calling it good.
Personally, once I buckled down and made a serious effort to understand and use the conventional wisdom and copywriting principles taught by the copywriting professionals, my copy began to pull in sales.
My main mantra was - Write Web Copy that Sells.
You can do the same by applying these 10 essentials… Read More →
Since April of this year, Google has been rolling out updates that affected the way that links are evaluated and websites are ranked. The latest of which is the Penguin update, which penalizes sites that violate webmaster guidelines.
If you happen to be hit by this change (i.e. you noticed a drop in your rankings), don’t feel too disappointed because there are ways for you to recover. The best way to do this is to apply proper search engine optimization (SEO) methods.
You might ask, what are the benefits of SEO? Well, just to name a few: it drives relevant traffic to your portal, it helps increase the revenue of your business, and it assists you in ranking better in SERPs.
Now that you know that, use these 8 post Penguin recovery tips that include the SEO methods to help you recover your search engine rankings. Read More →
Those starting a new business online often wrongly assume the only way to own a domain name is to register a new one using a domain registrar such as GoDaddy.com.
But the truth is, buying an existing domain name can give your new business venture a head start by giving you a distinct search engine advantage.
The reason for this is that older and existing URL’s are given greater preference compared with brand new domains. With over 90% of all online transactions originating from an online search, having strong search engine visibility is absolutely vital.
Moreover, around the same percentage of search engine users also only ever click on results that appear on page one, so if your business is not found here, is it not likely to ever be found. Read More →
After SEO, PPC and Social Media, Google Analytics is sometimes considered a bit of an afterthought for some individuals when building a business on the web.
But optimizing and measuring the successes of your SEO, PPC and Social Media campaigns is made a lot easier by using Google Analytics. It provides a whole array of statistics for you to delve into, showing you how the visitors to your website found you and how they’re interacting with your site.
One problem with Google Analytics however, is that it is so in-depth it can be a little daunting for first time users as to which metrics they should be looking at to analyse effectively the performance of their website and SEO practices.
By taking the time to use and learn Google analytics, you’ll find that it can be very simple to use, all you need to do is paste a tracking code into your website to start using it and away you go, you now have all kinds of metrics available at your fingertips. Read More →
If you’re reading this post, you’ve probably thought about how to create a special report for your business, but if you’re like most business owners you’re not sure how to get it done, how much work is involved or even if it will be good enough.
Here are a few things I’ve found useful for getting me started and some added tips for how to create special reports quickly, what you can do with your reports and tips for making them appeal to your readers. Read More →
What’s the most used, most trusted and most recommended email autoresponder service?
Aweber of course. Why?
I can’t speak for everyone but these are the reasons I chose Aweber and why I’m still a loyal customer today.
- It came highly recommended, simple as that
- Aweber is a web based service, there’s no software to install or data to keep track of, Aweber does it all for me.
- It fit within my budget.
- Aweber is a recognized industry leader and voted favorite by its customers and critics.
- Aweber is CAN-SPAM compliant – my emails won’t get blacklisted.
- My emails get delivered. I can’t say that about any other autoresponder I’ve used.
- Aweber stays on top of the latest email marketing trends.
- They offer free training and suggestions and clever ways I can improve my email marketing efforts. Every time I implement a new suggestion, I boost my email subscriber rate
- Very reliable customer service and support. They offer instant chat, email or phone support. They are available and responsive whenever I need them and it’s free. Read More →