Marketing and promotion are vital for online success. Whether you’ve built an online store, have an online services website or dabble in some other affiliate marketing area you need to continually promote your site in order to steadily increase traffic and income.
There are a bunch of ways to do this without spending a fortune on pay per click campaigns and expensive advertising. Spending a bit of time and effort can go a long way in helping you improve your organic search engine results, get more traffic and make more sales. …and you can do it for free or for really cheap.
SEO is important for any business. Whether you’re a blogger, an internet marketer or running an online store you have to optimize your site so that people and search engines can’t find you. The good news is that many cheap and free marketing methods not only bring people to your site but bring search engines as well which bring more people.
So think about this, what if you could put your SEO in viral mode — spread your site like a virus? That's what many of the methods we'll discuss below will do for you.
Do something to promote your site every day if you can. Even a few minutes spent on social marketing and bookmarking pays you big dividends.
Free Web Traffic Analysis
Free tools like Google Analytics can help you figure out where your traffic is coming from so you can continue to drive traffic up. Using free traffic tools are definitely helpful and there are many tools available. Consider also setting up Google Alerts so you’re notified every time your website gets indexed. This can help you see how your efforts are doing.
Most web hosts offer you free analysis tools as well so check them on a regular basis so you can build on the success you’re having.
Content
Continuously add content to your website. Every time you update your site, the search engines will crawl your pages and further index you for your targeted keywords. Even once you hit your target goal of getting traffic, making money and top results in the search engines you’ll still need to keep your site updated with fresh content. Static sites eventually disappear off the first page of Google and Yahoo results.
Pick a handful of key phrases (there are loads of free online tools to help you find keywords) and write an article for each keyword. Optimize your content with those keywords.
Get the keyword in the title, in the first paragraph and in the last paragraph. Go for long tail keywords and sprinkle related key phrases into your content as well.
A great tip is to add a blog to your website. Every blog post can bring people and search engines to you. If you’re worried you don’t have time to write new articles all the time, consider buying private label rights (PLR) content and rewriting them.
Visit other blogs and link back to your own blog (without spamming) as this can help you increase your own blog’s readership as well as improve search engine optimization.
Take some of those articles you’re planning to put on your site or your blog and rewrite them with new titles and different wording and add them to the article directories like www.ezinearticles.com. This can bring you search engine and human traffic, the great thing here is that article directories allow free reprints if people keep your resource box in tact.
Your article's resource box will contain anchor text keywords that will increase your search engine optimization value from your efforts meaning that every time someone reprints your article on their site, blog or newsletter they’ll provide more links back to your website as well.
Social Bookmarking
Social bookmarking is a latest and one of the most effective free way to get more traffic. Sites like Digg, StumbleUpon, Delicious, Yahoo Buzz and others can be used free to get traffic to your site. The results bring both search engine traffic and human traffic so it’s like killing two birds with one stone.
If you’re blogging, use services that update URLS every time you post a new entry. Many services are available like MyBlogLog, Blog Catalog, FriendFeed and others. You can also bring traffic in when you write a new blog post or Squidoo Lens or Hub Page by microblogging on sites like Twitter, Tumblr and Plurk.
Speaking of Lenses and Hubs, consider spinning your PLR article again and putting it on one of these sites with links to your main site and affiliate links as well. These sites are free and can be monetized with Google Adsense, ClickBank, Amazon and contextual link advertising.
Community Forums
Community forums are one of the more perfect places to market for free or on the cheap. Many offer free or low cost advertising in their market place and you can add your URL to your forum signature line which equates to a free link pointing to your website for every post you make on the site. If you’re a prolific poster this can translate to great SEO results for you.
Free Classified Sites
Free classified sites are a great place to market your product. Some of them offer not only free but low cost paid advertising as well for home page placement.
So there you have it, site promotion doesn't have to be expensive but it does require updating your site regularly and using free strategies like those mentioned above. It's sound advice for bringing you more visitors and better organic search engine results …and that translates to success for you.
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