In fact it’s easy to confuse bounce rates with ‘exits’. Actually, there’s a clear difference between the two.
Below I’ll discuss the differences and give you 7 tips for how you can lower your bounce rate and keep visitors on your site longer.
A bounce is when a visitor lands on a page of your website and then leaves without visiting any other pages on your site. A good bounce rate to shoot for is about 20-25%. Anything higher means you should be objectively looking at the page to see why people might be leaving.
An exit is when a visitor was on other pages of your site but exited through that particular page. So your exit page is the last page your visitor was on before leaving your website.
Lower your Bounce Rate with these 7 Tips
It’s hard to know why a visitor leaves your site. Maybe they found what they wanted, maybe they didn’t, but if you see a high bounce rate on a particular page, this is a good indication that you may need to look at a few things to figure out why.
Here are 7 things to consider for pages with a high bounce rate that may help you hang on to your visitor a little longer.
1. Is your content relevant?
Posting content that is irrelevant to what your site is about is one of the biggest reasons for bouncing off your page. If your site is about weight loss, don’t post content about beauty skin care. Keep your content relevant and interesting
2. Is your content interesting?
This is a tough one because people like to write about what they know, but it’s dull!
I know that most of us aren’t born with inspirational and compelling writing skills, but you can learn how to write blog posts that engage people simply by putting your most interesting, fact filled information at the start of your post. You may also want to think about how to improve your writing style so that you can keep readers interested and engaged.
3. Do Your links Open to a new window?
Be sure to open your links in a new window. If you don’t, your visitor is lost because the new link will open up over your existing window.
Opening a new window is especially important if your site promotes affiliate products or services. You want to keep your page open while your visitor clicks on a link so that they have a way back to your site.
4. Are you Inviting Interaction?
If you have a blog, ask your visitors to comment on your posts, or ask your readers to comment on Facebook.
In fact, just about everything you write should include some type of call to action and asking for comments is one type of call to action. People like to be asked for their opinion, so ask them.
Like I’ve said before, the answer is always “No” if you don’t ask 😉
5. Are You Using Annoying Pop Ups?
It’s true, popups can increase opt-in rates, but many pop-ups and annoying windows can also cause visitors to hit the back button, which can increase your bounce rates.
I’m not saying to stop using pop-ups, just don’t annoy your visitors with them. Give your visitor a little time to review your site before you blast them a popup or be more subtle about the intrusion.
If you’re using pop ups, use them at the bottom of your page or better yet, test whether or not it’s truly increasing your opt-in rates. If not, don’t use them.
6. Is Your navigation Clean & Logical?
Is your navigation easy to spot? It should be.
To be sure you’re guiding your reader where you want them to you need to be clear about what you want you want them to do. So whether you want your visitor to read a related post, opt in to your newsletter, leave a comment, read a review, whatever it is, make it clear and obvious.
To be sure your navigation is giving your reader what they want to know, I suggest using a good keyword research tool like Wordtracker versus a free tool to find the best, most sought after topics of interest related to your niche, then use those topics to create logical categories for your website or blog.
7. Are You Using Too Many Ads?
Ads, like pop ups serve a purpose, but too many of them encourage visitors to hit the back button.
If you’re going to use ads, use text ads and keep them in the flow of your content. Don’t use ads that flash and bounce, and don’t use ads that pop up over your content. Be informative and enticing, but don’t be annoying.
This is useful information because if you can see a pattern where people are leaving your site at a high rate through certain pages, you can take action to lower your bounce rate for those pages.
What issues have you had with bounce rates and/or exit rates? What have you done to lower your bounce rate, if anything?