Lower Your Bounce Rate With These 7 Tips

bounce rateAre your visitors bouncing off your website like a tennis ball?  If you’re like many site owners, you may not be sure what your bounce rate is.

In fact it’s easy to confuse bounce rates with ‘exits’.  Actually, there’s a clear difference between the two.

Below I’ll discuss the differences and give you 7 tips for how you can lower your bounce rate and keep visitors on your site longer.

 

A bounce is when a visitor lands on a page of your website and then leaves without visiting any other pages on your site. A good bounce rate to shoot for is about 20-25%.  Anything higher means you should be objectively looking at the page to see why people might be leaving.

An exit is when a visitor was on other pages of your site but exited through that particular page.  So your exit page is the last page your visitor was on before leaving your website.

Lower your Bounce Rate with these 7 Tips

It’s hard to know why a visitor leaves your site.  Maybe they found what they wanted, maybe they didn’t, but if you see a high bounce rate on a particular page, this is a good indication that you may need to look at a few things to figure out why.

Here are 7 things to consider for pages with a high bounce rate that may help you hang on to your visitor a little longer.

1. Is your content relevant?

Posting content that is irrelevant to what your site is about is one of the biggest reasons for bouncing off your page.  If your site is about weight loss, don’t post content about beauty skin care.  Keep your content relevant and interesting

2. Is your content interesting?

This is a tough one because people like to write about what they know, but it’s dull!

I know that most of us aren’t born with inspirational and compelling writing skills, but you can learn how to write blog posts that engage people simply by putting your most interesting, fact filled information at the start of your post.   You may also want to think about how to improve your writing style so that you can keep readers interested and engaged.

3. Do Your links Open to a new window?

Be sure to open your links in a new window.  If you don’t, your visitor is lost because the new link will open up over your existing window.

Opening a new window is especially important if your site promotes affiliate products or services.  You want to keep your page open while your visitor clicks on a link so that they have a way back to your site.

4.  Are you Inviting Interaction?

If you have a blog, ask your visitors to comment on your posts, or ask your readers to comment on Facebook.

In fact, just about everything you write should include some type of call to action and asking for comments is one type of call to action.  People like to be asked for their opinion,  so ask them.

Like I’ve said before, the answer is always “No” if you don’t ask  ;-)

5. Are You Using Annoying Pop Ups?

It’s true, popups can increase opt-in rates, but many pop-ups and annoying windows can also cause visitors to hit the back button, which can increase your bounce rates.

I’m not saying to stop using pop-ups, just don’t annoy your visitors with them. Give your visitor a little time to review your site before you blast them a popup or be more subtle about the intrusion.

If you’re using pop ups, use them at the bottom of your page or better yet, test whether or not it’s truly increasing your opt-in rates.  If not, don’t use them.

6. Is Your navigation Clean & Logical?

Is  your navigation easy to spot?  It should be.

To be sure you’re guiding your reader where you want them to you need to be clear about what you want you want them to do.  So whether you want your visitor to read a related post, opt in to your newsletter, leave a comment, read a review, whatever it is, make it clear and obvious.

To be sure your navigation is giving your reader what they want to know, I suggest using a good keyword research tool like Wordtracker versus a free tool to find the best, most sought after topics of interest related to your niche, then use those topics to create logical categories for your website or blog.

7.  Are You Using Too Many Ads?

Ads, like pop ups serve a purpose, but too many of them encourage visitors to hit the back button.

If you’re going to use ads, use text ads and keep them in the flow of your content.  Don’t use ads that flash and bounce, and don’t use ads that pop up over your content.  Be informative and enticing, but don’t be annoying.

This is useful information because if you can see a pattern where people are leaving your site at a high rate through certain pages, you can take action to lower your bounce rate for those pages.

What issues have you had with bounce rates and/or exit rates?   What have you done to lower your bounce rate, if anything?

 

 

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Comments

  1. Ms. Liz says:

    Excellent point Worli. To make your blog mobil friendly install the WordPress WPtouch Plugin and you’ll be good to go.

  2. MicroSourcing says:

    Too many ads and pop-up windows bombard site visitors with unsolicited content. They also clutter up a site, which makes it unappealing to Internet users. It’s important for site owners to keep these things to a minimum.

  3. Hi, Liz:

    I think video and other multimedia options also contribute to a lower bounce rate. When used strategically and sporadically (not on every post) unless it’s a video blog, then it can help with keeping readers on your site longer.

    Good tips. Thanks!

    • Ms. Liz says:

      Hey Missy,

      Videos keep things fun and interesting but the search engines look for good text content, so you need to develop a good mix of using both to keep the bounce rate as low as you can.

      Liz :-)

  4. Ms. Liz says:

    Hi Lynne, I think you mean that you want to integrate 1shoppingcart with Aweber? Is that right? Here’s a link on Aweber for how to do that
    http://www.aweber.com/faq/questions/237/How+Do+I+Integrate+1ShoppingCart+With+AWeber%3F

    There are some step-by-step instructions there that should help you. If you have additional questions or need help setting up your email autoresponder through aweber email me homenotion at homenotion dot com.

  5. I use pop-ups on some of my sites, but I make is so that if the person sees it one time, they will never see it again, even IF they don’t opt-in on the pop up. Pop up optin boxes has more then doubled my optins, so I wouldn’t want to get rid of them totally, but I agree, you HAVE to not annoy them.

    • Ms. Liz says:

      Hi Lexi, pop-ins have also increased my opt-in rates as but you have to be careful with them. I like ‘optin Crusher’ which is what I use on this site and it’s free. It’s subtle but effective.

      Thanks for your feedback Lexi :-)

  6. Ms. Liz says:

    Kate, why do you think there is something wrong with your site?

  7. Ms. Liz says:

    HI Kate, I could take a look at the site for you. Is it the travel Wisconsin site?

  8. Ms. Liz says:

    Hi Kate,

    Your Wisconsin site title is hard to read through the header background. You’ll want to make the words more visible.

    Make the words ‘Travel Wisconsin’ bigger and bolder. Then underneatth those words put ‘The complete travel and Vacation guide’. You may also want to add some words that make it compelling. ‘Why’ is it the complete travel and vacation guide’? why should someone stop at your site and read on? Where’s the benefit for your readers?

    Your home page is uninteresting. There’s no real information there, just something about multicultural history which isn’t what someone traveling to wisconsin wants to know. They want information on the best places to see, fun things to do, travel discounts, great values, etc.

    There are also 3 youtube videos on your home page that are not working.

    If I were traveling to wisconsin I’d want to know about:

    Best and biggest attractions.
    How to see wisconsin if I’m driving, if I’m flying, back packing.
    What is there to do for the kids
    Are there dog friendly hotels?
    Where can I go birdwatching?

    You also have your tags as the first thing in your left navigation. They should be towards the botton of your navigation.

    Your categories aren’t really categories, they’re just cities or towns. Make your categories something useful like:

    Accommodations
    Arts and culture
    Fun attractions
    Great B&B’s
    Yummy Restaurants
    Our Favorite Cities
    etc.

    Include about 8-10 posts on your home page. However, if you’d like your home page to be a static page then make the page something inviting. Describe what your reader can find on your site, how you can help them plan their vacation or travels to Wisconsin? Make it inviting.

    Also Add an ‘about me’ page. Visitors want to know about the site’s creator. Here’s some help on creating an ‘about me’ page.

    http://www.homenotion.com/blog/how-to-create-an-impressive-about-me-page/

  9. Ms. Liz says:

    Kate,

    In your header you have ‘A group of virtual assistants from the Philippines’. That statement should be more compelling. Something like “Where you’ll find the most talented, accomplished and experienced VA’s in the Philippines’

    The graphics on the Vapilipinas site don’t show up for me. There’s a big blank white space directly under the black background heading and another big square blank space right after the words ‘VA Pilipinas’ Also there is a blank vertical box on the right hand side, I’m guessing that may be an advertisement?

    One problem is the site is not clear about where to direct a reader. If they want your services send them to a link where they can get them. You want to be really clear with that.

  10. Nwosu Desmond says:

    Following your advice here i have been able to drastically reduce my site’s bounce rate…..thanks for the info. You’ve just won a regular visitor.

    • Hey Nwosu,

      Awesome! Getting that bounce rate down is a true step in the right direction to building readership and loyalty.

      Great job Nwosu. Thanks so much for your feedback :-)

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