Getting your best web pages to rank #1 in Google or even on the first page of Google requires effective keyword competition analysis.
It sounds complicated but really all we’re really talking about is analyzing your keyword competition. So don’t let that scare you.
This is an exercise that will help you see who your main competing pages are and then give them the once over with some simple analysis to help you improve your Google ranking.
Let’s start with a simple example using the search term “ADHD in children”.
If we enter that term (with quotes) into the Google search box, we see that it has over 200,000 search results. That may seem like a lot of competing web pages but the only web pages you need to worry about are those on the first page or so, that’s it!
Remember, the search engines rank web pages, not websites, so it’s only the first 5-10 listings that really mean anything in terms of helping your page rank #1; the rest don’t matter.
Improving your rankings with keyword competition analysis
Our first step will be to take a look at the sites that come up for your specific keyword phrase.
If you type “ADHD in children” in the Google search bar you can see right away that sites like About.com, WebMd, Mayo Clinic and CHADD come up. These are high profile sites and will be hard to compete against. This automatically tells me that I will want to find a more specific keyword phrase.
Using Wordtracker I found a few good specific or ‘long tail keywords’ like ‘what causes ADHD in children’ or ‘dealing with ADHD in children’.
For the keyword phrase “dealing with ADHD in children”, I can see that the sites listed are looking more like sites we can compete with, meaning they’re not high profile sites that will be hard to compete against.
Our keyword competition analysis is about evaluating the number of inbound links to these sites that rank on the first page of Google.
How to analyze the inbound Links of the top ranking pages
In this example we’ll start by looking at the number of links for each of the pages listed above.
Step 1. Go to Google.com and type in your keyword phrase in quotes just as we did above. For this example we’ll use “dealing with ADHD in children”
Step 2. Open a new window for Yahoo.com.
Step 3. Click on the first listing from step 1 and copy the web page address to your clipboard.
Step 4. Paste the link from your clipboard to the search bar of Yahoo using this command:
The Yahoo search will return the following:
Where it says ‘show inlinks’ select ‘except from this domain’. That will give you the sites that are linking in. As you can see this web page has only 5 incoming links from other sites.
Repeat this process for the first 5-10 sites that come up on Google for your keyword phrase. If you’ve chosen a good keyword niche phrase you’re likely to find out that your chances of competing against these pages won’t be that difficult.
For this example, I noticed that for each of the pages listed on Google, not one of them had more than 15 inbound links. That means if you can get anywhere from 6-15 inbound links to your page, you’ll have improved your chances significantly for ranking higher than those sites on Google for that term.
I recommend doing keyword competition analysis for all your web pages, and certainly for your most important sales or promotion pages. This type of competition analysis has the potential to improve your search engine ranking quickly.