There’s an awesome feature of Google Analytics called ‘In Page Analytics’ that’s useful for helping you know what your web page traffic is clicking on. If you’ve used this tool, you know how helpful it can be
The feature is simple to use and will easily help you determine what your page visitors are looking at, or not looking at.
I can see exactly if my ‘calls to action’ are getting clicks, which ads are getting clicks and if my visitors in general are seeing the content I want them to see.
This is information that’s invaluable for avoiding landing page mistakes and for giving my readers what they want, which is what will keep them coming back to my site.
Here’s how it works.
Go to your Google Analytics account. ( If you don’t have a Google analytics account, I highly recommend subscribing to the service, it’s totally free and it gives you tons of useful information about your sites and blogs.)
If you have a number of sites simply go to the site you want to look at. In the navigation bar on the left click on ‘Content’ then click on ‘In-Page Analytics’.
For any page on your site you can see what links your visitors are clicking on and what percentage of visitors click on them.
Use In Page analytics to Compare and Contrast Tools
It’s also great for comparing widgets and plugins. For instance, below this post I’m using 2 plugins, The ‘Link Within‘ and ‘Related Posts‘. They are there to display other blog posts readers may be also interested in. The plugins are a little redundant but I wanted to test this to see which one gets more clicks.
From using In Page Analytics, I found that I get more clicks with the Related Posts plugin. Good to know.
Know Where Your Web Page Traffic Clicks The Most
One thing I found really interesting is that about 20% of my visitors click on my ‘about me’ page. That tells me that visitors are interested in knowing who’s behind the scenes of my site, so it’s in my best interest to write an impressive about me page that will work to my advantage and hopefully help my visitors get to know and trust me.
There’s also a section at the top of each page I’m analyzing that gives information about my visitors time on the page, bounce and exit rates, more great info for helping me get a good idea of how many readers are finding what they’re looking for on the page.
Try out this tool, it’s a good way to get a visual analysis of what your web page visitors are clicking on. You only have so much real estate on your site, so why waste it with things that visitors don’t click on or care about?