There’s an awesome feature of Google Analytics called ‘In Page Analytics’ that’s useful for helping you know what your web page traffic is clicking on. If you’ve used this tool, you know how helpful it can be 
The feature is simple to use and will easily help you determine what your page visitors are looking at, or not looking at.
I can see exactly if my ‘calls to action’ are getting clicks, which ads are getting clicks and if my visitors in general are seeing the content I want them to see.
This is information that’s invaluable for avoiding landing page mistakes and for giving my readers what they want, which is what will keep them coming back to my site.
Here’s how it works.
Go to your Google Analytics account. ( If you don’t have a Google analytics account, I highly recommend subscribing to the service, it’s totally free and it gives you tons of useful information about your sites and blogs.)
If you have a number of sites simply go to the site you want to look at. In the navigation bar on the left click on ‘Content’ then click on ‘In-Page Analytics’.
For any page on your site you can see what links your visitors are clicking on and what percentage of visitors click on them.
Use In Page analytics to Compare and Contrast Tools
It’s also great for comparing widgets and plugins. For instance, below this post I’m using 2 plugins, The ‘Link Within‘ and ‘Related Posts‘. They are there to display other blog posts readers may be also interested in. The plugins are a little redundant but I wanted to test this to see which one gets more clicks.
From using In Page Analytics, I found that I get more clicks with the Related Posts plugin. Good to know.
Know Where Your Web Page Traffic Clicks The Most
One thing I found really interesting is that about 20% of my visitors click on my ‘about me’ page. That tells me that visitors are interested in knowing who’s behind the scenes of my site, so it’s in my best interest to write an impressive about me page that will work to my advantage and hopefully help my visitors get to know and trust me.
There’s also a section at the top of each page I’m analyzing that gives information about my visitors time on the page, bounce and exit rates, more great info for helping me get a good idea of how many readers are finding what they’re looking for on the page.
Try out this tool, it’s a good way to get a visual analysis of what your web page visitors are clicking on. You only have so much real estate on your site, so why waste it with things that visitors don’t click on or care about?
I have read a lot from your blog. As a blogger like you it is very important to visit blogs like yours to expand my knowledge regarding different blogging matters. I am also a user of Google analytics. It helps me a lot to monitor the rank and page visits of my blog.
Twitter: Lawyers Website Content Writing Florida
on May 9, 2012 at 12:56 am said:
I use In-page analytics for my site and I do get to know which page is highly visited and which is not so as to work for that page more. I truly liked reading the information shared by you.
It’s a great tool for getting the most out of your pages. In page analytics is a very helpful tool for many website and blog owners.
In page analytics is a great feature of google. Tracking how your web pages are doing is an excellent way of gauging your progress. We definitely need more converting traffic.
Hey Ms. Liz,
I use Google’s In Page Analytics for all my blogs and when I started using it I didn’t know how I used to get along without it. I like to see which pages have a high bounce rate because this lets me know which page isn’t delivering anything my web traffic wants to see so I’ll remove it and replace it, or just try to update it with more useful information I think they’ll be more interested in.
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Hi Steve, thanks for the tip on statcounter. I’ll give it a try.
Hi Skrish, I know what you mean about the keywords. For the keywords I get the most hits on, the keyword itself is listed as ‘Not Provided’. Not sure how to get around that.
Thank you these are great tips. You have also listed clear steps into doing so. I do hope you post more articles like these.
I rely mostly on Analytics for my website performance. Although I found that it doesn’t give the exact results for the keywords, I mean the ranking it shows is not accurate but still I like all other features.
Twitter: hippoxx
on May 5, 2012 at 5:15 am said:
Hi Liz.
I’ve always like Google Analyctics and Webmaster tools. I also use a service called Statcounter. You can get some really detailed information from Statcounter and you can get a free account.
The only drawback is the free account only gives you stats for the last 500 visitors. Not much good if you have a busy blog/website. I do have a paid account myself but I tend to recommend the free version to anyone just starting out. You can learn a lot about the keywords that bring people to your site from it. It’s thrown up a lot of surprises in the years I have been using it. Not to mention some good opportunities to exploit a keyword that I had not thought of.
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Google Analytics, mostly because of just how easy it is to use the app, and how much information you can extract out of it if you know where to look. Thank you for the infographic post.
Twitter: johncooper123
on May 4, 2012 at 5:15 am said:
I’ve always enjoyed working with Google Analytics, mostly because of just how easy it is to use the app, and how much information you can extract out of it if you know where to look. I also like the fact that a number of third-party applications can plug-into your Analytics account, a desktop app that I reviewed a while back.