Know Your Target Market – It Means More Sales For You!

know your target marketWe hear a lot about getting to know your target market -but who is your target market really?

Who are these people?

Where do you find them and how do you get their attention?

But more importantly, how do you persuade them to buy from you?

You can’t effectively sell to someone you don’t know.  So who is your target market, where do you find them and how do you get them to buy from you? [Read more...]

How To Get Google To Trust Your Site

Ways to make Google love your website

Has your site lost Google rankings?

Are you confused and frustrated about how to fix it?

Don’t be, because here’s something that will definitely help.

Boost your Google rankings by boosting Google’s trust in your site. 

Forget all the conflicting SEO advice and recommendations from the experts on what to change, avoid, and fix to achieve higher rankings.

Instead, focus on trust, specifically Google trust.

The fact is no one can tell you exactly what your site needs to reach top search engine rankings, not even the experts.  They try to fill in the blanks where the Google’s SEO guidelines get vague, but when push comes to shove there’s really only one thing that matters.

Do you have a TRUSTED website?

[Read more...]

Finding Your Target Market

finding your target market

Photo Courtesy of bplanet & Freedigitalphotos.net

Finding your target market isn’t always as easy as it looks.  In fact when I started out I way underestimated what it takes.

To find your target market is to understand your target market.

That’s key!

You have to know what people in your market want, what they need, understand their concerns and what remedies they are looking for before you can truly connect with them.

That takes a little bit of research, just a little ;-)  But it’s not hard.

I’ll prove it to you, just take a moment to read this article from one of my favorite SEO experts, Karon Thackston.

Karon puts this into perspective.  You’ll see just how important understanding your target market is to getting their attention, connecting with their wants and needs and then ultimately zoning in on the sale.

Enjoy!

 

[Read more...]

How Buying an Existing Domain Name Can Give Start-Ups A Head Start

Buying an Existing Domain NameThose starting a new business online often wrongly assume the only way to own a domain name is to register a new one using a domain registrar such as GoDaddy.com.

But the truth is, buying an existing domain name can give your new business venture a head start by giving you a distinct search engine advantage.

The reason for this is that older and existing URL’s are given greater preference compared with brand new domains. With over 90% of all online transactions originating from an online search, having strong search engine visibility is absolutely vital.

Moreover, around the same percentage of search engine users also only ever click on results that appear on page one, so if your business is not found here, is it not likely to ever be found. [Read more...]

Getting Started with Google Analytics For Small Business

google analytics for small businessAfter SEO, PPC and Social Media, Google Analytics is sometimes considered a bit of an afterthought for some individuals when building a business on the web.

But optimizing and measuring the successes of your SEO, PPC and Social Media campaigns is made a lot easier by using Google Analytics.  It provides a whole array of statistics for you to delve into, showing you how the visitors to your website found you and how they’re interacting with your site.

One problem with Google Analytics however, is that it is so in-depth it can be a little daunting for first time users as to which metrics they should be looking at to analyse effectively the performance of their website and SEO practices.

By taking the time to use and learn Google analytics, you’ll find that it can be very simple to use, all you need to do is paste a tracking code into your website to start using it and away you go, you now have all kinds of metrics available at your fingertips. [Read more...]

Lower Your Bounce Rate With These 7 Tips

bounce rateAre your visitors bouncing off your website like a tennis ball?  If you’re like many site owners, you may not be sure what your bounce rate is.

In fact it’s easy to confuse bounce rates with ‘exits’.  Actually, there’s a clear difference between the two.

Below I’ll discuss the differences and give you 7 tips for how you can lower your bounce rate and keep visitors on your site longer.

 

[Read more...]

How To Survive Google Ranking Dips

google ranking dipsI had a great question on my last post from Melva who asked,

“How does one recover from Google algorithm changes?”

Unfortunately, if you’ve suffered Google ranking dips from algorithm changes, it’s not easy to recover.

However, I say stop worrying about it.

You could chase Google all day long trying to figure out their algorithm, then drive yourself crazy keeping up with their changes so you can maintain your search engine ranking. Frankly, I think it’s a poor use of our time.

As long as you practice good, sound search engine optimization strategies, just wait, chances are your ranking will come back with the next algorithm change.   It’s like a crazy roller coaster ride.

But who can wait for that to happen?   Nobody!  Waiting for Google to come to their senses and realize you have a great site is a little silly.

So what should you be doing? [Read more...]

NAMS Conference 2012 – Awesome Event Once Again!

nams conferenceWe just got back from the first NAMS Conference 2012  in Atlanta on Monday, and today I’m just starting to recover from an awesome, intense event.

This was only our second time attending but it was even better than the NAMS live event we attended last August.

This time was even better as we saw lots of familiar faces and made some great new friends and joint venture partners. [Read more...]