How to Write a Good Article – The Secret Sauce To More Traffic

Are you stumped on how to write a good article?

Don’t be.

You’ve read good articles before haven’t you?  What were the things about those good articles that you liked?  What kept you reading?  What made you want to link to it, re-tweet it or mention it on Facebook?

If you read at all you’re more of an expert than you think.

The next time you read an article that you consider’ good‘, ponder those questions. Then take a look at the tips below to help you formulate your own good articles; articles that will bring more traffic, social interaction and connections your way.

Knowing How to Write A Good Article Starts With a Good Title

Your article’s title is your lure.  A good article title will do more than be descriptive, it will grab your reader’s attention.

“How to lose weight” is a descriptive title but “How to lose 10 pounds in 3 days” is an attention grabber.  Do you see the difference?

Using numbers in your title is also a good strategy.  For example “How to Plant a Rose Garden” isn’t going to draw as much attention as writing  “The 5 Steps to the Perfect Rose Garden”?

Numbers let the reader know exactly what they are getting and in how many parts.  Readers like that.

A Good Article is Easy to Read and Has a Logical Flow 

The paragraphs in your articles should be no more than 2 or 3 sentences, 4 at the very most.  This makes the information easier for the reader to understand and digest.  A paragraph with too many sentences is a lot to read on one idea and you’re likely to lose your readers attention.

The first paragraph should give a good summary of what the article is about.  It should be written to entice your reader to keep on reading.

Your ideas should flow logically. Skipping around from idea to idea can confuse readers and muddies the waters. Keep your thoughts logically controlled. If it’s not your reader will lose interest and stop reading.

The last paragraph should conclude or sum up the main points of your article. This is where you can highlight the ideas that you want your readers to remember.

Use Bullet Points in Your Article

Readers are scanners, they pick out the ideas that catch their eye, so make it easy for them to get those ideas quickly by using bullet points.

Bullet points will break up the look of the article and help readers digest information faster by helping them pull out only the points they are most interested in. Good bullet points describe ideas that are concise and to the point.

A Good Article Writer Knows Their Audience

Have a clear picture in mind of your reader.  What emotions, concerns and struggles will someone reading your article have?  Who are the people you want to attract to read your article?

If you’re writing an article about homeschooling for example, your reader will probably be a stay at home mom.  So what are the wants, desires and concerns be of a mom that home schools her kids be?   They’ll probably be somewhat different than for a stay at home mom who sends her kids off to school every day.

Know what those concerns and cares are and address them when writing your article.

Craft a Yummy Article Resource Box

A good article doesn’t stop with writing great content, you need a resource box that compels your reader to find out more about you or your business.

If your reader found your article useful, they’re be curious about you, so encourage them to find out.

Before composing your resource box think about what you your goal is for your article.  For example, are you looking for more home page links and traffic or are you trying to increase newsletter subscriptions?  The goal you have in writing your article will guide you in how you craft your resource box.

Use these article resource box examples to help you get started.



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  1. Wow, always glad to hear that :-)

  2. Scott, being too wordy is one of the biggest mistakes I’ve made with my writing. Now when I write something I always go back and ask myself how I can say each sentence with fewer words and still keep it comprehensive. Sometimes that’s tougher than it looks 😉

  3. Great Post liz, as usual. These are some awesome tips. Just Retweeted.

    Thanks for sharing this great article.

  4. Oliver Tausend says:

    Hi Liz,

    thanks for sharing your advice. It makes perfect sense to me to keep paragraphs short and to choose attention grabbing and precise headlines. I just read the headline “70 % return on investment in just one hour” – it is certainly attention grabbing but what serious person would ever click on that one ? I wouldn’t.

    Take care


  5. Mavis Nong says:

    Hi Liz,

    Great points you are sharing here. The key is to write with your reader in mind and write like you speak as you have shown in your example above.

    Thanks for sharing these tips, Liz.

    All the best,

  6. Love it Liz!

    Great to have your overview as well as some really juicy nuggets on writing style. Write how you speak is a brilliant one for instantly transforming the feel of your posts, as is the adive to appeal to your reader emotionally.

    Brilliant stuff!


  7. Hey Mike, I really do think keeping it simple is best, you don’t want to lose your audience by being long winded. Thanks so much for your feedback :-)

  8. Marcus Baker says:

    Hi Liz,

    Really enjoyed this article. What I can add as an ex-English school teacher and freelance creative writer is that marketing articles require a totally different set of skills to those I learned. Basically one has to learn to become a copywriter without sounding like one which is exactly what your article covers. Well done.


    • Hey Marcus, you are so right! I’ve had to pretty much toss some of what I’ve learned in school. But in some ways it’s easier writing. Thanks for your feedback :-)

  9. Heather C Stephens says:

    HI Liz,

    Great article on writing articles. I know that my blog posts and articles are never perfect, so I’ve learned not to stress it too much, but when I’m writing from the heart and sharing what I know in my own words, things start to flow.

    Bullets, subheadings, lists, numbers, etc. are all great ways to break it up and make it readable. I also agree with the benefit of shorter paragraphs.

    Great job! :)


    • Hey Heather, I don’t think it’s important to be perfect, but you do want to be effective and that’s often, like you say, writing from your heart and sharing what you know. Thanks for your feedback :-)

  10. Hi Richard, writing an article is a good way to get traffic and you hit the nail on the head, it has to be interesting and informative. Thanks for your feedback :-)

  11. Hey Dee, Glad to hear that. It only takes a few strategies and a little practice and you can create some good articles and posts. Thanks for your feedback :-)

  12. Because the internet has so much information, it’s easier to connect with readers on a personal level, they typically respond better to that verses writing in text book mode. At least that’s what I’ve found :-) Thanks for your feedback.

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