Do you have a good method for how to write a blog post?
It’s a lot easier to write posts quickly if you do. Who doesn’t need that?
I start with an outline and then I add other important elements of the post that completes the process.
This helps me do two things.
It keeps my posts consistent; and when it comes to links, photos, signature, call to action, P.S., and links, I don’t want to forget anything, so consistency is important.
Secondly, I can write posts faster every time because I’ve got everything I need right in front of me for every post.
Basic Outline for How To Write a Blog post
Before you begin writing your post, use a basic outline like this:
Include at least one image or photo with all your posts. The importance of using images in your blog is they’re visual, they attract eyes. Additionally if you use social media like Pinterest or even Facebook, your post graphics will draw attention.
Choose a graphic that’s relevant to your post content, naturally, but also use your keyword phrase in the ‘alt image tag’ of the graphic for the benefit of the search engines.
Using WordPress, you’ll be able to see where to input the image alt tag when you click on the image edit button.
Write Your Introduction – Don’t get too wordy with your introduction. I like to start with a question or a statement of fact and ease my way into what my content will be delivering.
Remember the point of your introduction is to peak the interest of your reader, which is what keeps them reading. The last thing you want to do is lose them at the very start.
Write Your Content – Your content is the meat of your post, so you’ll need to keep it useful and develop a writing style that will attract readers. Use bullet points and additional graphics to help clarify your ideas.
Write Your Closing and call to action - Use your closing to sum up, but don’t forget to use a call to action. Check out these strong call to action examples and ideas. This could be to ask your reader for a comment, click on a link, sign up for your newsletter, whatever it is, give your reader an option to do something.
Signature – If you use a signature, you can use the code below in the post outline to make sure it gets added to every post, or you can use the upload/insert box, ‘add media’ option to add your signature.
Important Elements When Writing Your Blog Post
- Your Main keyword phrase
Once you’ve chosen your main keyword phrase for your post, make sure you add your keywords in each of these areas:
- The post’s URL (The permalink just beneath your post title will automatically add whatever is in your title, I will often change that to include just my keyword phrase.
- The first paragraph of your content.
- In your graphic. Add your keyword phrase to your ALT text. (I’ve added it to the graphic example above)
- Your content. Use your keyword phrase at least once as well as individual words from your phrase, in your content. Don’t compromise the integrity of your content by overusing your keyword phrase.
- Title and description of your post.
- Craft a Catchy Post Title
Use your post title to expand on your keywords. So for example if my keyword phrase is ‘how to build a dog house’ my title might include a benefit that will lure in the reader.
Here’s an example:
’how to build a dog house for under $30 in just a few hours’.
You have your keyword phrase ‘how to build a dog house’ along with the benefits of under $30 and build it in a few hours.
- Include Both Internal and External Page Links
I use internal page links to link back to other posts on my site that are relevant to the post I’m writing. This creates a natural structure that the search engines look for. This not only adds value to your content it also keeps traffic coming to your older posts.
But don’t limit your links to only internal ones. Include external links to one or two other sites that expand on your ideas. This not only adds value for your reader, the post you are linking will often link back to you in the form of a trackback, which is another boost for your traffic
There you have it. An easy, peasy way for how to write a effective blog posts every time.
How about adding a few of your own…
P.S. Once you’ve written your posts, use this blog post checklist for publishing and sharing your posts: