Do you have a process for how to write a blog post?
Having a process helps with consistency and speed.
Writing your blog posts will becomes easier and faster and you won’t make the mistake of leaving out any of the important elements that make your post complete.
Here’s a simple process I follow to keep my posts consistent with the elements that attract the search engines, boost traffic and keep my posts interesting and easy to read.
Basic Outline for How To Write a Blog post
I like to start my blogs using a good outline. This helps me keep a sense of order and logic. It also gives me a pattern to work with. It also helps me get ideas flowing and keeps me from staring at my screen with ideas that just won’t flow.
Write Your Introduction
What’s the overall idea of your post? Sum it up in your introduction. Don’t make your into too long or wordy. I like to start with a question or a statement of fact and ease my way into what my content will be delivering.
Use your introduction to speak the interest of your reader, that will keep them reading. The last thing you want to do is lose them at the very start.
Need help? Click here for How to Write Magnetic Blog Post Introductions.
Write Your Content.
Your content is the meat of your post so make it useful and develop a writing style that will attract readers. Use bullet points and additional graphics to help clarify your ideas.
Need help with this? Try these:
Write Your Closing and call to action
Use your closing to sum up, but don’t forget to use a call to action. Check out these strong call to action examples and ideas. This could be to ask your reader for a comment, click on a link, sign up for your newsletter, whatever it is, give your reader an option to do something.
Helpful Tip: I love this simple little guide called ‘Write That Report‘. As the name implies it was designed for writing reports but the outline section is superb for writing articles, blog posts or any content that you want to have good flow and easy to read. For a measly $7 it’s one of the most useful little guides I own
Important Elements When Writing Your Blog Post
- Your Main keyword phrase
Once you’ve chosen your main keyword phrase for your post, make sure you add your keywords in each of these areas:
- The post’s URL (The permalink just beneath your post title will automatically add whatever is in your title, I will often change that to include just my keyword phrase.
- The first paragraph of your content.
- In your graphic. Add your keyword phrase to your ALT text. (I’ve added it to the graphic example above)
- Your content. Use your keyword phrase at least once as well as individual words from your phrase, in your content. Don’t compromise the integrity of your content by overusing your keyword phrase.
- Title and description of your post.
- Craft a Catchy Post Title or Headline
Use your post title or headline to expand on your keywords. So for example if my keyword phrase is ‘how to build a dog house’ my title might include a benefit that will lure in the reader.
Here’s an example:
‘how to build a dog house for under $30 in just a few hours’.
You have your keyword phrase ‘how to build a dog house’ along with the benefits of under $30 and build it in a few hours.
Need more help? Click here for How to Write a Headline That Attracts Attention.
- Include Both Internal and External Page Links
I use internal page links to link back to other posts on my site that are relevant to the post I’m writing. This creates a natural structure that the search engines look for. This not only adds value to your content it also keeps traffic coming to your older posts.
But don’t limit your links to only internal ones. Include external links to one or two other sites that expand on your ideas. This not only adds value for your reader, the post you are linking to will often link back to you in the form of a trackback; another boost for your blog
- Include at least one image or photo with all your posts.
Images are visual, they attract eyes. Additionally if you use social media like Pinterest or even Facebook, your post graphics will draw attention.
Choose a graphic that’s relevant to your post content, naturally, but also use your keyword phrase in the ‘alt image tag’ of the graphic for the benefit of the search engines.
Using WordPress, you’ll be able to see where to input the image alt tag when you click on the image edit button.
- Use A Signature.
If you use a signature, you can use the code below in the post outline to make sure it gets added to every post, or you can use the upload/insert box, ‘add media’ option to add your signature.
<img src=”link to signature jpg” align=”left”>
Before I wrap up, check out my blog post checklist for help with publishing and sharing your blog posts every time you write.
There you have it. An easy, peasy way for how to write a blog post that includes all the elements the search engines look for as well as covering the things your readers appreciate, and you’ll do it every time, without a miss.
Did I leave anything out?